Resources: Webinars, Blogs, Case Studies | Binary Fountain

Resources

Latest case studies, webinars, and blog posts

How to Make Multifamily Property Listings & Reviews Work for You

Webinar. Learn how online listings and reviews impact potential residents’ impression of your properties and how property managers can outsmart their competition and bring in more business with critical reputation management strategies.

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On-Demand Webinar

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As they search online for multifamily housing options, prospective residents will first be exposed to your brand through your business listings and reviews of your properties.

With an understanding that first impressions can make or break a business, property managers are increasingly utilizing online reputation management strategies to ensure their listings are easy to find and their reviews truly reflect their brand.

Because your competitors are already successfully implementing these tools, the question becomes not “Should you invest in reputation management?” but “How can we do it better?”

In this webinar, we will discuss how online listings and reviews impact potential residents’ impression of your properties and how property managers can outsmart their competition and bring in more business with critical reputation management strategies.

You’ll learn how to:

  • Optimize your business listings on Google and other search engines
  • Utilize resident reviews to make operational improvements and decrease vacancies
  • Generate more reviews and supercharge your marketing campaigns
Presenters:
Chase Ausley
George LaDue

Chase Ausley
Senior Director of Product Management
Binary Fountain

George LaDue
Senior Director of Enterprise Sales
Binary Fountain

About the Author

Kayla Zamary
Marketing Manager

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Does Patient Feedback On Online Review Platforms Correlate To Patient Satisfaction Survey Feeds?

Case Study. Learn how this large health system partnered with Binary Fountain to determine the consistency of patient feedback across online reviews sites and surveys.

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Read the Full Case Study

Background

This large health system delivers nationwide medical care at hospitals and multiple practice locations. A leading provider across multiple medical specialties, the large health system (comprised of practitioners and administrative staff) makes millions of patient engagements annually, putting both cutting-edge care and exemplary patient service as top priorities.

Opportunity

Amid continued branch expansion, the large health system identified a mission-critical goal to sustain its reputation as a prominent provider of world-class medical care, delivering an unparalleled visitor experience that both maintained its current patient base and encouraged new patients to visit its national network of medical facilities.

Challenge

The large health system had one primary challenge: to maintain and enhance the industry-leading patient care excellence that had become synonymous with the brand, while also staying in step with rampant national corporate growth. They recognized that the best way to gain comprehensive insights into current consumer satisfaction levels was to aggregate feedback given directly from the consumers themselves.

Solution

The large health system partnered with Binary Fountain to automate data aggregation of both solicited and unsolicited surveys and determine the consistency of patient feedback across both resources. Binary Fountain’s NLP technology broke down patient and social media surveys by both relevant and utilized Common Insight Categories, further classifying information by the number of times a designated category appeared to determine specific data points being quantified in the case study.

Results

Overall, the majority of patient input was positive across all survey formats (social media, inpatient and emergency department) and demonstrated a general correlation between patient feedback from online review platforms and patient satisfaction surveys. However, Binary Fountain’s data proved that structured feedback tends to skew moderately more positive when compared to unstructured replies — a trend that warrants consideration from any healthcare facility seeking to improve consumer satisfaction levels.

About the Author

Kayla Zamary
Marketing Manager

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How to Implement Reputation Management Strategies at the Enterprise-level

Webinar. Learn how to implement reputation management strategies for enterprise healthcare organizations.

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On-Demand Webinar

A crucial challenge for any enterprise healthcare organization is managing its brand perception online. Without a robust reputation management strategy in place to address web optimization and patient reviews, hospitals lose the ability to effectively engage with its patients and struggle to grow as a result.

In this webinar, we’ll go over ways to implement reputation management strategies for enterprise healthcare organizations. You’ll receive best practices and recommendations from a Marketing Director at a large multi-specialty group in Southern Virginia, and learn how her team found success in implementing these strategies.

You’ll learn how to:

  • Optimize your business listings on Google.
  • Utilize patient reviews to make operational improvements.
  • Get universal buy-in and commitment to reputation management initiatives throughout your organization.

 

About the Author

Kayla Zamary
Marketing Manager

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How Reviews Can Help or Hurt Your Search Engine Rankings

This e-book provides best practices for generating and managing online reviews where a strong SEO ranking is the end goal.

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About the Author

Beth Downey

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How Can Text Messaging Grow My Business?

Webinar. Learn how to increase reviews, save resources, and engage your audiences directly from the phone in their pockets.

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Engaging your audience with a text message isn’t just the latest marketing trend—it’s proving to be an efficient messaging tool that gets results. Research shows that text messaging click-thru rates average 36 percent—a significantly higher ROI than other consumer-facing channels. 

In this webinar, we’ll cover how to increase reviews, save resources, and engage your audience directly from the phone in their pockets.   

You’ll learn how to: 

  • Increase response rates on reviews and testimonials via mobile device 
  • Measure performance on campaigns and automate processes for your staff 
  • Strategically target review sites like Google and Facebook to ensure your reviews are seen  

You will also get a brief introduction to our text messaging and email testimonials capabilities that can save you time managing campaigns and increase online reviews. 

Presenters:

chase-ausley-online-reviewsChase Ausley
Senior Director of Product Management
Binary Fountain

About the Author

Kayla Zamary
Marketing Manager

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How to Optimize Your Digital Patient Experience

If you are struggling with how to improve your patient experience, join us to learn why digital is a business problem, not just a digital marketing problem.

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Hosted by SHSMD U Webcasts

You already know that a good digital patient experience is central to providing patient-centered care. But, knowing what to do and in what order is hard. If you are struggling with how to improve your patient and consumer experience, join us to learn why digital is now a business problem, not just a digital marketing problem. We’ll give you a practical approach to how you can unify your organization, implement a patient-first vision, and create the change you want to see.

This webinar is being presented by Joseph Jacobellis, Director of Experience & Innovation, HCA Healthcare, Jackie Martin, Principal, Branch Strategy and Aaron Clifford, SVP of Marketing, Binary Fountain.

Watch the webinar on-demand.

About the Author

Kayla Zamary
Marketing Manager

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The Complete Guide to Managing a Mental Health Clinic’s Online Reputation

This e-book provides mental health clinics with everything they need to know about managing their online reputation including what platforms you need to know about and how to use surveys to improve patient care.

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About the Author

Beth Downey

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Building an Employer Brand Through Online Reviews & Job Listings

This e-book discusses some of the most popular job listing sites in terms of how to position your company in order to recruit the type of employee you want.

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About the Author

Beth Downey

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The Comprehensive Guide to Improving Retention and Resident Satisfaction

This e-book will explain how to harness the potential of online reviews and platforms in order to improve retention and resident satisfaction.

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About the Author

Beth Downey

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What’s Your Google My Business Strategy?

Webinar. Learn how to avoid the common pitfalls that hurt business’ presence on Google My Business and how to optimize your presence by following time-saving local listings tips.

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Co-Hosted by Rio SEO
OnDemand Webinar

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There’s no doubt Google My Business impacts local businesses. 80% of consumers use search engines to find local information. What’s your strategy to acquire them, when they’re making buying decisions in the moment – and they’re looking at your competitors as well?

Watch now to learn how to avoid the common pitfalls that hurt business’ presence on Google My Business and how to optimize your presence.

About the Author

Kayla Zamary
Marketing Manager

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