Resources: Webinars, Blogs, Case Studies | Binary Fountain

Resources

Latest case studies, webinars, and blog posts

Trust and Transparency Through Binary Star Ratings

Webinar. Our latest upgrades to the Binary Fountain transparency solution make it easier than ever to view, manage and publish your survey ratings and reviews.

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On-Demand Webinar
Duration: 30 minutes

Is your organization looking to boost consumer trust and transparency? Publishing survey ratings and reviews on your provider pages is vital to developing a trusted voice in the consumer selection process. Our latest upgrades to the Binary Fountain platform make it easier than ever to view, analyze and manage that data.

To learn about the updates and to see why leading organizations use Binary Fountain, check out a product demo of our new-and-improved transparency solution. In this upcoming webinar, Senior Director of Product Management Chase Ausley and Sales Director Zargham Ghani will introduce its features – all focused on user-friendliness, simplicity and speed to help you increase workflow efficiency.

You will learn how to:

  • Use new features and functionalities – including an infinite scroll that enables you to access all providers or comments on a single page – that have been added to the platform.
  • Capitalize on optimizations to the user interface, making it simpler and more efficient to manage all your online reviews.
  • Get the most out of our transparency solutions by displaying ratings on your provider pages.

Speakers:

  • Chase Ausley, VP of Healthcare Products, Binary Fountain
  • Zargham Ghani, Sales Director, Binary Fountain

About the Author

Kieran McQuilkin
Content Marketing Specialist

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Determing Potential PR Crises Before They Happen: Why Review Monitoring is Crucial for Your Business

What should your brand do to identify potential PR crises before they happen and respond to them when they do? Check out our guide for detailed data and expert tips invaluable for your organization’s success.

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About the Author

Beth Downey

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6-Phase Approach to Online Reviews and Reputation Management

When it comes to online brand reputation management, healthcare marketers have a lot on their plate. To help you refine your online reputation management (ORM) strategy, we have detailed a six-phase approach to reviews and reputation management.

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About the Author

Beth Downey

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How to Create a Culture of Excellence Using Online Reviews and Transparency

Case Study. Learn how Tenet Health leveraged Binary Fountain’s technology to update its online reputation practices across three medical groups, further enhancing its reputation and transparency.

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Tenet_Health_logo

Tenet Health sees an estimated 4 million patients a year in its 65 hospitals and 475 outpatient centers, which cover nine states and 20 medical markets. As a leading innovator in multiple healthcare verticals, the health system understands the value of online reviews as a paramount component driving a positive patient experience.

The Challenge

In 2018, Tenet Health needed to update its online reputation practices to further enhance its reputation and transparency. Binary Fountain used its extensive healthcare reputation management experience to help Tenet Health build a program that included service recovery, reviewing and updating online information, and retraining staff to build a culture of excellence.

The Solution

With Binary Fountain’s help, Tenet Health developed a solution that focused on:

  • Publishing verified patient survey data to provider profile pages to demonstrate transparency with consumers
  • Driving online review generation with mobile testimonials
  • Standardizing online review responses with templated responses

The initiative launched with pilots in two markets to better understand workflow, impact and effectiveness of engagement.

The Process

The initial program followed three protocols to maintain posting accuracy at all times: a process of review, process of appeal and process of removal.

Putting these three guardrails in place was essential to protecting data accuracy and protecting Tenet Health’s providers, during the soft roll-out and when it expanded across all 20 targeted markets.

The Results

Binary Fountain aligned its review generation, reputation management and deep analytics resources with Tenet Health’s objectives to oversee the healthcare organization’s mobile review generation program. The program boosted several important KPIs, including:

  •   800% increase in mobile review responses
  •   89% of all reactions were 5-star reviews
  •   Average increase in star ratings increased by 14%

Binary Fountain also helped the healthcare system develop a long-term review management protocol to optimize transparency across the organization. It included establishing location benchmarks, streamlining the review request process, an expedited follow-up program and a provider honor roll.

Tenet Health’s mobile review generation program provided extensive insight into the company’s reputation at enterprise, practice and provider levels. The healthcare organization now can plot out reputation changes and identify data patterns based on doctors, staff or facilities. Tenet Health is using this intelligence to develop a specific plan of action based on feedback – one major step to improving service capabilities and overall patient experience.

About the Author

Kieran McQuilkin
Content Marketing Specialist

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Improving Provider Reputation in Academic Medicine with Online Strategies

Webinar. Learn how Temple University Health System used patient feedback to improve the patient experience and increase patient acquisition.

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On-Demand Webinar
Duration: 60 minutes

Healthcare organizations recognize that they not only have to improve patient outcomes, but also improve the overall patient experience to outperform other local healthcare facilities with sustainable results.

The patients as consumers model has driven online care surveys and assessments to the forefront as organizations strive to better understand the patients they serve, beyond individual health profiles and treatment charts.

In this webinar, Temple University Health System will share how the patient experience department and marketing department worked together to analyze survey and digital patient feedback to improve the patient experience and increase patient acquisition.

You will learn how to:

  • Go beyond HCAHPS to gain deeper insight about patient experience
  • Gain physician buy-in across multiple facilities
  • Eliminate organizational silos between the marketing and patient experience departments
  • Measure the success of a reputation management and transparency program
Speakers:

  • Dwight McBee, Chief Experience Officer, Temple University Health System
  • Chelsea Murtin, Patient Experience Analytics Consultant, Temple University Health System

About the Author

Kayla Zamary
Marketing Manager

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Google My Reputation – A Complete Guide to Building Your Company’s Reputation on Google

Getting started with Google My Business is easy, but getting the most out of this platform requires deeper knowledge. Our guide is full of instructions, tips and insights to help you build and maintain your company’s reputation on Google.

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About the Author

Beth Downey

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2019 Healthcare Consumer Insight & Digital Engagement Survey

Which digital platforms are rising in prominence? What type of information matters most to potential patients when researching physician information? Which customer engagement strategies are most effective in this changing space? Read our ebook to learn more!

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About the Author

Beth Downey

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How to Create a Culture of Excellence with Reputation Management and Transparency

Webinar. Learn how Tenet Health successfully launched online reputation management across all 20 markets.

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On-Demand
Duration: 60 minutes

In today’s competitive health care market, it can be difficult to implement and socialize a reputation management and transparency initiative across an entire enterprise health care organization. Tenet Health shares the main drivers that helped the organization successfully launch this initiative starting with a soft roll out to expanding across all 20 markets then implementing a provider honor roll to benchmark performance.

In this interactive webinar, Tenet Health and Binary Fountain will discuss:

  • Best practices for scaling a transparency and reputation management program
  • How to gain provider buy-in and socialize provider feedback
  • Managing patient feedback at scale across markets
  • How to create a culture of excellence with a provider honor roll
  • Benchmarking provider and facility performance across an entire system
  • And more!

About the Author

Kayla Zamary
Marketing Manager

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How to Improve Employer Brand with Reputation Management Tools

Webinar. Learn how to make sure your brand stands out to potential employees by using a reputation management solution to manage your entire employer brand.

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On-Demand
Duration: 30 minutes

Online reviews play a vital role in whether or not your business receives interest from highly skilled applicants. How can you navigate these reviews to determine if and how they can work in your favor? With reviews ranging from insightful to scathing, this does not always appear to be an easy task.

Join us for a webinar with Binary Fountain’s product experts to learn how to make sure your brand stands out to potential employees by using a reputation management solution to manage your entire employer brand.

We will also cover the following:

  • How to learn from employee feedback
  • How to improve your employer brand
  • Best practices for responding to reviews on sites like Glassdoor and Indeed
Speakers:

  • Pallavi Kapnadak, Director of Product Management, Binary Fountain
  • Jeremy Lowry, Product Manager, Binary Fountain

About the Author

Kayla Zamary
Marketing Manager

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How to Drill Down into the Resident Experience with Root Cause Analysis

Webinar. Learn how Root Cause Analysis tool allows multifamily properties to drill down into the resident experience and identify the source of the issues impacting a property’s performance.

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On-demand Webinar

Duration: 30 minutes

Does your multifamily property keep running into the same challenges over and over again? Perhaps your solutions to this point have only been scratching the surface of a much larger issue internally.

In this webinar, Binary Fountain’s Director of Product Management Pallavi Kapnadak will show how our Root Cause Analysis tool allows multifamily properties to drill down into the resident experience and identify the source of the issues impacting a property’s performance based on analysis of unstructured feedback and reviews.

You’ll learn how to:

  • Leverage natural language processing (NLP) capabilities to provide insights from unstructured comments and highlight issues most important to residents.
  • Analyze insights and breakdown resident sentiment across dozens of themes at any level within your organizational hierarchy.
  • Quickly identify areas of improvement and areas of strength through customized reports.
Speakers:
  • George LaDue, Sales Director, Binary Fountain
  • Pallavi Kapnadak, Director of Product Management, Binary Fountain

About the Author

Kayla Zamary
Marketing Manager

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