Resources: Webinars, Blogs, Case Studies | Binary Fountain

Resources

Latest case studies, webinars, and blog posts

COVID-19: Healthcare Marketing During a Crisis and the New Normal

Webinar. In this webinar, we will analyze successful communication strategies and look at the future of healthcare marketing in the wake of the COVID-19 crisis.

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covid-19-healthcare-marketing-crisis

On-Demand Webinar
Duration: 30 minutes

Most industries will be forever changed by the COVID-19 pandemic, with healthcare near the top of the list. How can healthcare marketing teams adjust their strategies now to prepare their brand for life after the coronavirus?

In this webinar, we will analyze successful communication strategies and look at the future of healthcare marketing in the wake of the COVID-19 crisis.

Reed Smith, VP of Digital Strategy at healthcare marketing firm Jarrard Phillips Cate & Hancock and founder of health industry podcast network touch point media, will join Binary Fountain SVP of Marketing Aaron Clifford to share insights and advice on the trends that will affect marketers for years to come.

They will answer the following questions, among others:

  • What healthcare marketing strategies work during a crisis?
  • How do I build long-term trust with patients, employees and the public on social channels?
  • How do I determine which online conversation to monitor and engage with?
  • What are the latest COVID-19-related updates to major platforms like Google and Yelp?
  • Beyond COVID-19, what should marketers start planning for 60, 90, and 120 days from now?
  • How will the healthcare marketing landscape change after its eventual emergence from the COVID-19 crisis?

Speakers:

  • Reed Smith, VP of Digital Services, Jarrard Phillips Cate & Hancock
  • Aaron Clifford, SVP of Marketing, Binary Fountain

About the Author

Kieran McQuilkin
Content Marketing Specialist

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COVID-19 and Healthcare Marketing: Should You Freeze, Pivot or Push Forward?

Webinar. We discuss ways healthcare marketers can leverage social media and online listings to protect their brand’s online reputation during the coronavirus (COVID-19) health crisis.

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covid-19-healthcare-marketing

On-Demand Webinar
Duration: 60 minutes

As COVID-19 spreads, healthcare marketers are using their local expertise and digital resources to inform their communities, update their local listings and manage the ongoing crisis.

Healthcare marketing professionals pivoting their communications for COVID-19 need to fit social media updates into their strategies to gather valuable information for potential and current patients.

In this webinar, Stewart Gandolf, CEO of integrated marketing firm Healthcare Success, will join Binary Fountain’s Senior Vice President of Marketing, Aaron Clifford to discuss specific ways healthcare marketers can leverage social media and online listings to support frontline providers and engage their communities.

They will answer the following questions, among others:

  • How should you reallocate your marketing budget now?
  • Which healthcare marketing strategies make sense given shifts in consumer behavior due to COVID-19?
  • How should I adjust my brand communications in light of the health crisis?
  • Should I change my digital marketing and listings management strategies to respond to the spread of coronavirus?
  • What are the key updates I should make to local listings and social media profiles?

Speakers:

  • Stewart Gandolf, CEO, Healthcare Success
  • Aaron Clifford, SVP of Marketing, Binary Fountain

About the Author

Kieran McQuilkin
Content Marketing Specialist

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Your Comprehensive Guide to a Winning Healthcare Listings Management Strategy

Ebook. Quality local listings extend your reach to the broader public at any time – whenever patients need a healthcare provider most. We will outline effective ways to manage online listings based on years of experience in the healthcare industry, and offer insights on building
a successful listings strategy with tips for ongoing management.

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ebook-listings-management-strategyA patient’s journey to a healthcare provider’s doorstep begins long before an appointment is scheduled.

Quality local listings extend your reach to the broader public at any time—whenever patients need a healthcare provider most. In this ebook on listings managemen, we will discuss the who, what, when, where, and why of managing your listings, based on years of experience in the healthcare industry.

To simplify the process, we focus on these key areas:

  • Defining the goals of your listings management strategy and sparking executive buy-in.
  • Collecting data, claiming your listings and organizing them for maximum consumer engagement.
  • Expert tips for ongoing management once a listings management system is in place.

For actionable tips on local listings that you can start implementing today, check out our comprehensive guide to a winning healthcare listings management strategy.

About the Author

Kieran McQuilkin
Content Marketing Specialist

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Tracking the COVID-19 Conversation Online: How Caregivers Can Respond

Webinar. We’ll share our findings about the online conversation surrounding COVID-19 and answer questions about managing your brand reputation during this fast-moving health crisis.

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On-Demand Webinar
Thursday, March 26 – 11 a.m. PST; 2 p.m. EST
Duration: 30 minutes

binary-fountain-coronavirus-webinarThe emergence and spread of coronavirus is weighing heavily on the healthcare industry, as care providers scramble to answer a flood of questions from patients and community members. As a consumer experience and patient feedback management platform, we know those questions are coming quickly and from many directions.

In this webinar, we’ll share our findings about the online conversation surrounding COVID-19 and answer questions about managing your brand reputation during this fast-moving health crisis.

We will answer the following questions:

  • Which platforms are attracting the most reviews related to COVID-19?
  • Which social media sites are consumers using for information?
  • What are consumers saying online about coronavirus? How can healthcare organizations respond?
  • How should I shape my review response strategy during this crisis?
  • What updates should be made to listings and local landing pages?
  • How can I leverage Google My Business and other local listings to inform consumers?

Speakers:

  • Bridget Cardell, Customer Success Manager, Binary Fountain
  • Shruti Mehta, Solutions Engineer, Binary Fountain

About the Author

Kieran McQuilkin
Content Marketing Specialist

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The Key Metrics of Online Reputation Management

Webinar. Binary Fountain leaders gather for a roundtable discussion about the key metrics of reputation management and how to connect your online presence to ROI.

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metrics-reputation-managementOn-Demand Webinar
Duration: 20 minutes

Everyone knows a healthy online reputation is valuable to successful businesses. But how valuable is it, exactly?

Binary Fountain leaders Aaron Clifford, Andrew Rainey and Chase Ausley tackle that question every day for clients, so we gathered them for a roundtable discussion about the return on investment for reputation management.

In our latest webinar, they discuss all the metrics you should track to get the most bang for your buck when it comes to managing your online presence.

You will learn about:

  • The key metrics for enterprise-wide reputation management strategies, and their impact on your bottom line.
  • How to connect reputation management metrics to business objectives and ROI when seeking executive buy-in.
  • Measuring ongoing success for your company’s investment in reputation management.

Speakers:

  • Aaron Clifford, SVP of Marketing, Binary Fountain
  • Andrew Rainey, EVP of Strategy & Corporate Development, Binary Fountain
  • Chase Ausley, VP of Healthcare Product, Binary Fountain

About the Author

Kieran McQuilkin
Content Marketing Specialist

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Transparency in Healthcare: Using Online Ratings to Earn Patient Trust

Healthcare consumers are turning first to the internet when seeking a doctor, making provider transparency a must-have. Our new guide details ways to ensure your healthcare organization’s transparency strategy is a success.

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About the Author

Beth Downey

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5 Updates to Google My Business Impacting Digital Marketers

Webinar. SEO and local listings experts discuss the latest changes to Google My Business, including zero-click searches and local 3-packs, and what they mean for digital marketers.

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On-Demand Webinar
Duration: 30 minutes

Google My Business logoWith a constantly changing SEO landscape, it’s not easy for digital marketers to stay up to date on policies and trends shaping their reputation in the eyes of the world’s largest search engine. Fear not – we gathered information on the newest, most relevant updates for our upcoming webinar.

In this webinar, we will discuss the latest changes to Google My Business and what they mean for online marketing in 2020.

You will learn how to:

  • Use new Google My Business features, including zero-click searches, local 3-packs and the Google Knowledge Panel.
  • Adapt to changes in Google’s cookies policy and third-party reviews policy.
  • Use other new GMB features that are gaining importance in 2020.
  • Find opportunities for online reputation growth through local search and SEO.

Speakers:

  • Hannah Borchik, Customer Success Manager, Binary Fountain
  • Emma Cook, Digital Media Manager, Gene B. Glick Company
  • Joy Hawkins, Owner, Sterling Sky Inc.

About the Author

Kieran McQuilkin
Content Marketing Specialist

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A Complete Guide to Attracting Online Reviews for Your Multi-Location Business

What should your organization do to generate a high volume of high-quality reviews? Check out our three-step guide on generating and monitoring online reviews at scale.

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About the Author

Beth Downey

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How Prisma Health’s Transparency Program Increased Provider Appointments by 50%

Webinar. Prisma Health’s patient experience team will share transparency program strategies that led it to widespread physician buy-in and a transparent comment review and appeals process.

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On-Demand
Duration: 60 minutes

When patient experience managers at Prisma Health saw how third-party reviews led the online conversation about their healthcare organization, they launched a plan to take back control of its digital reputation. To do so, they implemented a transparency program that leveraged first-party survey data to significantly boost web traffic and increase appointment requests by 50%.

In this webinar, Prisma Health’s patient experience team will share the roles and responsibilities assigned to different stakeholders, leading to widespread physician buy-in and a transparent comment review and appeals process.

You will learn how to:

  • Create a realistic timeline for your transparency journey from kick-off to go-live.
  • Identify the tenets of an effective communication plan during all phases of the transparency journey.
  • Select, train and empower physicians to serve in an influential role during all phases of the transparency journey.
  • Develop a comment review and appeals process that is consistent, simple and beneficial to the provider.

Speakers:

  • Theresa Varughese, Patient Experience Officer, Prisma Health
  • David Clinkscales, Patient Experience Program Analyst, Prisma Health
  • Mike Warstler, Sales Director – Healthcare, Binary Fountain

About the Author

Kieran McQuilkin
Content Marketing Specialist

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Ask an Expert: Build a Winning Strategy for Listings Management

Webinar. Learn strategies for listings management that will save hours of work for your staff and boost your bottom line.

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On-Demand Webinar
Duration: 30 minutes

Is your company’s online presence up to date?

It’s never easy to manage online business listings when your organization has multiple locations, but more than two-thirds of consumers search the web for local businesses before making a purchasing decision or scheduling an appointment. Whether its 10, 100 or 1,000 venues, companies large and small need a strategy for claiming, correcting and maintaining listings if they want to attract new customers and retain current ones.

In this webinar, Binary Fountain Customer Success Manager Hannah Borchik and SVP of Marketing Aaron Clifford will lay out strategies for listings management that will save hours of work for your staff and boost your bottom line.

We’ll cover ways to prepare your team to publish location data, optimize SEO and increase search engine visibility, remove duplicate listings and much, much more.

You’ll learn how to:

  • Decide what resources are needed to build and maintain a robust listings management strategy.
  • Establish guidelines and processes that keep your staff informed and in control of your listings.
  • Use technology and services that help maintain your online presence with speed and accuracy.
  • Prepare to manage your online reputation once your local listings are active and updated.

Speakers

  • Hannah Borchik, Customer Success Manager, Binary Fountain
  • Aaron Clifford, Senior Vice President of Marketing, Binary Fountain

About the Author

Kieran McQuilkin
Content Marketing Specialist

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