Resources: Webinars, Blogs, Case Studies | Binary Fountain

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Latest case studies, webinars, and blog posts

KURE Pain Management Improves Online Reviews and Scores by 95% with Digital Patient Surveys

Case Study. Learn how this practice leveraged Binary Fountain to deliver first-rate customer service and improve online reputation.

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Kure Pain Management is the Mid-Atlantic’s leading pain management practice specializing in spinal treatments. With 14 locations across Maryland, Delaware and Michigan, it offers comprehensive treatment options for patients suffering with severe pain, and advanced training and education for certified physical therapists and providers to meet wide-ranging needs.

The Challenge

Kure Pain Management knew they wanted to deliver first-rate customer service across their seven healthcare centers, but they didn’t have an effective way to measure patient experience. As a result, they had no idea how their current efforts were performing and believed they were at risk of losing a large number of patients. Nick LaRosa, Kure Pain Management’s Director of Sales and Marketing, leveraged Binary Fountain to help better understand their performance and determine what changes needed to be made to help deliver world-class customer service.

The Initiative

The need to measure and improve their patient experience drove Kure’s patient feedback initiative. “We immediately saw Binary Health Analytics platform as a crucial tool to helping us gain patient feedback, benchmark and track progress,” said LaRosa.

The organization had been using iPads to conduct patient surveys initially, but that revealed itself to be a very time-consuming process. As part of the Binary Health Analytics initiative, Kure switched to digital patient surveys through email campaigns. As a result, Kure increased survey responses, greatly improved office staff time management and uncovered critical data on patient concerns.

Boosting Employee Performance with Patient Feedback 

There was some pushback within the Kure organization before they began receiving the data, but once they did, they were able to use it as a developmental tool and uncover patient experience issues. This became an opportunity to improve operations.

By circulating surveys and scores throughout the organization, physicians were held accountable for their customer service and engaged in a little friendly competition to be the top performing physician. According to LaRosa, “Binary Fountain’s platform helped us reveal and share insights on how patients were really feeling. It was a definite eye-opener.”

“Measurable data is really giving us the drive and baseline to improve the customer lifecycle,” said LaRosa. “For instance, one physician really wanted to review his patient experience scores and feedback. He was a brilliant doctor, but his scores didn’t fare so well in the customer service category. Once he was aware of the areas he needed to improve upon, he went from the lowest scoring physician at the practice to the top scoring doctor by implementing personal changes.”

Outcomes

 With the help of digital patient surveys, Kure greatly improved their customer service by educating staff members and introducing better processes, which significantly increased patient experience and loyalty.

After less than a year, not only did Kure manage to enhance online reviews and scores by 95 percent because of the initiative, but positive reviews increased over 30 percent and patient loyalty increased about 35%.

“The Binary Health Analytics platform has allowed us to measure how we do as a business and provides insights on how we can successfully continue forward,” said LaRosa. “We’ve been able to track performance with automated reports, communicate internally and develop our staff. It’s also improved staff time management, decreased patient wait times and even reduced spending across the organization. We’re striving to become world class and Binary Health Analytics is helping us get there.”

LaRosa continued, “the Binary Fountain Health Analytics platform has helped us improve our reputation and the brand image of Kure Pain Management by increasing transparency with our patients as well as throughout the organization.”

About the Author

Kayla Zamary
Marketing Manager

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COVID-19 Reopening: How Your Healthcare Brand Can Emerge Stronger from the Crisis

Webinar. Stewart Gandolf of Healthcare Success joins Binary Fountain to discuss ways healthcare brands can prepare for reopening in the wake of COVID-19, offering data and actionable advice on changing online consumer behavior, content marketing, telemedicine promotion and monitoring employer brand.

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webinar-covid-19-reopening-healthcareUpcoming Webinar
Thursday, June 6 – 11 a.m. PST; 2 p.m. EST
Duration: 60 Minutes

The digital marketing landscape is changing every day for healthcare professionals in the wake of COVID-19.

Is your brand prepared to update strategies and manage communications as states begin to reopen and consumers return to your facilities?

In this webinar, Stewart Gandolf, CEO of integrated marketing firm Healthcare Success, will join Binary Fountain’s Senior Vice President of Marketing, Aaron Clifford, to discuss ways for healthcare marketers to position their organization for success as we begin to emerge from the crisis.

We will offer data trends and actionable advice on changing online consumer behavior, content marketing best practices, strategies for promoting telemedicine, ways to improve employer brand, and more.

You will learn:

  • How to regain the trust of consumers who are hesitant to visit care facilities or schedule elective medical appointments.
  • New trends and strategies behind the rise of telemedicine, and how to effectively promote virtual services.
  • Ways to publish informative content, manage surveys and online reviews, and protect your employer brand in this new marketing environment.

Speakers:

  • Stewart Gandolf, CEO, Healthcare Success
  • Aaron Clifford, SVP of Marketing, Binary Fountain

About the Author

Kieran McQuilkin
Content Marketing Specialist

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How a Multi-Specialty Physician Group Leverages Patient Feedback

Webinar. In this webinar, we provide insights and strategies for using patient feedback to prioritize patient experience improvements at scale.

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webinar-steward-patient-feedbackOn-Demand Webinar
Duration: 45 Minutes

As the healthcare consumer journey continues to change, the best way to prioritize patient experience enhancements is to monitor real-time feedback across all your services – physical or virtual.

How do you identify high-priority practices and initiatives that will provide the best return on your investment?

In this webinar, we provide insights and strategies for using patient feedback to prioritize patient experience improvements at scale.

You will learn how a national multi-specialty group spanning 450 practices uses survey and review data to benchmark provider performance, garner buy-in for telemedicine initiatives, improve care outcomes, and more.

What we’ll cover:

  • Using data from surveys and online reviews to identify patient experience priorities.
  • Implementing healthcare process improvement programs at scale with limited resources.
  • Using patient feedback to benchmark practices and gain provider buy-in.
  • Reporting performance metrics and connecting patient experience to business objectives.

Speakers:

  • Joan Cox, Director of Patient Experience, Steward Medical Group
  • Andrew Rainey, EVP of Strategy & Corporate Development, Binary Fountain

About the Author

Kayla Zamary
Marketing Manager

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Healthcare Crisis Communications: Lessons Learned Through COVID-19

Webinar. We discuss lessons from working with large health organizations through COVID-19 and how to manage healthcare crisis communications without using up the valuable time of frontline staff and providers.

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On-Demand
Duration: 30 Minutes

healthcare-crisis-communications-zingtree

For healthcare organizations in today’s climate, it’s all-hands on deck with the influx of patients and inquiries related to COVID-19. What can we learn from the early ways that we’ve handled our patient communications, and how can we improve as this crisis continues to unfold?

In this upcoming webinar, our new partners at Zingtree join Binary Fountain to discuss learnings from working with health organizations like the Victoria Department of Health and Human Services, and how they’ve helped manage health services communications without using up the valuable time of frontline staff and providers.

We’ll highlight the uses and benefits of Zingtree’s interactive decision tree software, which allows healthcare providers to deliver the right information to the community by embedding an interactive guide on their website, specifically for COVID-19 crisis communications.

You will learn about:

  • The benefits of decision trees for administrative workflow and patient experience.
  • Examples of decision trees in action and how to use them in communications.
  • Specific support Zingtree is offering to Binary Fountain clients.

Speakers:

  • Guillaume Tarralle, Account Director, Binary Fountain
  • Brad Schieber, Vice President – Sales, Zingtree
  • Debbie McCormick, Customer Success, Zingtree

About the Author

Kayla Zamary
Marketing Manager

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Survey: How COVID-19 is Shifting Priorities for Healthcare Marketers

E-book. We surveyed 300+ healthcare marketing professionals to gain insights on how the industry’s priorities are shifting due to COVID-19, from staff reallocation and budget-cutting to patient communications and long-term marketing projects.

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ebook-covid19-survey-healthcare-marketingHealthcare marketers are having to reprioritize and reallocate resources as COVID-19 impacts staffing and crisis communications take center stage.
 

How are department leaders responding and refocusing their strategies in this fast-changing digital healthcare landscape? 

To answer that question, we surveyed more than 300 healthcare marketing professionals across the U.S. and published the results in our latest e-book. Inside, we explore key findings from our survey about how the industry’s priorities are shifting, from staff reallocation and budget-cutting to patient communications and long-term marketing projects. 

For insights on how the healthcare world’s top marketers are pivoting and reprioritizing initiatives during the crisis, download the e-book: “How COVID-19 is Shifting Priorities for Healthcare Marketers”.

About the Author

Kayla Zamary
Marketing Manager

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Guide to Social Media Marketing for Healthcare

How can you balance the need for patient privacy in this unique industry with the brand-building power of an active social presence? In this e-book, we will cover the key elements of a social media strategy that aligns with your organization’s values and protects your online reputation, along with real-world examples of healthcare social media in action.

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About the Author

Kieran McQuilkin
Content Marketing Specialist

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COVID-19, Telemedicine and Your Online Presence

Webinar. We will analyze the beneficial impact telemedicine has had on provider online listings with our partner CareDash and best practices to improve your listings and online presence.

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On-Demand Webinar
Duration: 30 minutes

Join us as we analyze the beneficial impact telemedicine has had on provider online listings with our partner CareDash.

Niklas Kubasek, SVP of Partnerships at CareDash, will join Binary Fountain’s VP of Growth Initiatives Kate Slonaker to share insights and advice on how telemedicine can improve your reach through your online listings.

They will answer questions such as:

  • How has listings engagement differed for those offering telemedicine during the pandemic versus those who are not?
  • How might telemedicine continue to boost my online listing engagement once we emerge from the COVID-19 crisis?
  • How can I inform my patients that I offer telemedicine on my online listings, and which online profiles are the most effective for highlighting my telemedicine services?
  • What best practices should I follow regarding how to promote my telemedicine offerings?
  • How can telemedicine improve my online reputation?
  • And more!

Speakers:
Niklas Kubasek, SVP of Partnerships, CareDash
Kate Slonaker, VP of Growth Initiatives, Binary Fountain

About the Author

Kayla Zamary
Marketing Manager

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Expert Panel: Keys to Property Marketing Through the COVID-19 Crisis

Webinar. Binary Fountain experts join Bild & Co. executives to discuss property marketing strategies and tenant communications during and beyond the COVID-19 crisis.

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webinar-covid19-property-marketing

On-Demand Webinar
Duration: 30 Minutes

As the COVID-19 outbreak continues, listings management and virtual services are more important than ever for property managers. Is your brand adapting to this new marketing environment and finding ways to communicate with current and prospective residents?

In this webinar, Binary Fountain’s experts are joined by Traci Bild and Jennifer Saxman, executives at senior housing advisory firm Bild & Co., to discuss ways you can optimize tenant communications and continue building a sales pipeline during and beyond the health crisis.

They will answer the following questions, among others:

  • What are the best ways to attract move-ins without personal tours, and what tools will complement those efforts?
  • How should I approach tenant communications and marketing communications during the coronavirus outbreak?
  • Which review generation and referral strategies will be most effective in this new marketing environment?
  • How do I protect and improve my online reputation as we begin to emerge from the crisis?

Speakers:

  • Traci Bild, CEO, Bild & Co.
  • Jennifer Saxman, COO, Bild & Co.
  • Megan Reese, Account Director, Binary Fountain
  • George LaDue, Sales Director, Binary Fountain

About the Author

Kieran McQuilkin
Content Marketing Specialist

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COVID-19: Healthcare Marketing During a Crisis and the New Normal

Webinar. In this webinar, we will analyze successful communication strategies and look at the future of healthcare marketing in the wake of the COVID-19 crisis.

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covid-19-healthcare-marketing-crisis

On-Demand Webinar
Duration: 30 minutes

Most industries will be forever changed by the COVID-19 pandemic, with healthcare near the top of the list. How can healthcare marketing teams adjust their strategies now to prepare their brand for life after the coronavirus?

In this webinar, we will analyze successful communication strategies and look at the future of healthcare marketing in the wake of the COVID-19 crisis.

Reed Smith, VP of Digital Strategy at healthcare marketing firm Jarrard Phillips Cate & Hancock and founder of health industry podcast network touch point media, will join Binary Fountain SVP of Marketing Aaron Clifford to share insights and advice on the trends that will affect marketers for years to come.

They will answer the following questions, among others:

  • What healthcare marketing strategies work during a crisis?
  • How do I build long-term trust with patients, employees and the public on social channels?
  • How do I determine which online conversation to monitor and engage with?
  • What are the latest COVID-19-related updates to major platforms like Google and Yelp?
  • Beyond COVID-19, what should marketers start planning for 60, 90, and 120 days from now?
  • How will the healthcare marketing landscape change after its eventual emergence from the COVID-19 crisis?

Speakers:

  • Reed Smith, VP of Digital Services, Jarrard Phillips Cate & Hancock
  • Aaron Clifford, SVP of Marketing, Binary Fountain

About the Author

Kieran McQuilkin
Content Marketing Specialist

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COVID-19 and Healthcare Marketing: Should You Freeze, Pivot or Push Forward?

Webinar. We discuss ways healthcare marketers can leverage social media and online listings to protect their brand’s online reputation during the coronavirus (COVID-19) health crisis.

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covid-19-healthcare-marketing

On-Demand Webinar
Duration: 60 minutes

As COVID-19 spreads, healthcare marketers are using their local expertise and digital resources to inform their communities, update their local listings and manage the ongoing crisis.

Healthcare marketing professionals pivoting their communications for COVID-19 need to fit social media updates into their strategies to gather valuable information for potential and current patients.

In this webinar, Stewart Gandolf, CEO of integrated marketing firm Healthcare Success, will join Binary Fountain’s Senior Vice President of Marketing, Aaron Clifford to discuss specific ways healthcare marketers can leverage social media and online listings to support frontline providers and engage their communities.

They will answer the following questions, among others:

  • How should you reallocate your marketing budget now?
  • Which healthcare marketing strategies make sense given shifts in consumer behavior due to COVID-19?
  • How should I adjust my brand communications in light of the health crisis?
  • Should I change my digital marketing and listings management strategies to respond to the spread of coronavirus?
  • What are the key updates I should make to local listings and social media profiles?

Speakers:

  • Stewart Gandolf, CEO, Healthcare Success
  • Aaron Clifford, SVP of Marketing, Binary Fountain

About the Author

Kieran McQuilkin
Content Marketing Specialist

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Your Comprehensive Guide to a Winning Healthcare Listings Management Strategy

Ebook. Quality local listings extend your reach to the broader public at any time – whenever patients need a healthcare provider most. We will outline effective ways to manage online listings based on years of experience in the healthcare industry, and offer insights on building
a successful listings strategy with tips for ongoing management.

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ebook-listings-management-strategyA patient’s journey to a healthcare provider’s doorstep begins long before an appointment is scheduled.

Quality local listings extend your reach to the broader public at any time—whenever patients need a healthcare provider most. In this ebook on listings managemen, we will discuss the who, what, when, where, and why of managing your listings, based on years of experience in the healthcare industry.

To simplify the process, we focus on these key areas:

  • Defining the goals of your listings management strategy and sparking executive buy-in.
  • Collecting data, claiming your listings and organizing them for maximum consumer engagement.
  • Expert tips for ongoing management once a listings management system is in place.

For actionable tips on local listings that you can start implementing today, check out our comprehensive guide to a winning healthcare listings management strategy.

About the Author

Kieran McQuilkin
Content Marketing Specialist

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