E-books

E-book. We surveyed 300+ healthcare marketing professionals to gain insights on how the industry’s priorities are shifting due to COVID-19, from staff reallocation and budget-cutting to patient communications and long-term marketing projects.

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How can you balance the need for patient privacy in this unique industry with the brand-building power of an active social presence? In this e-book, we will cover the key elements of a social media strategy that aligns with your organization’s values and protects your online reputation, along with real-world examples of healthcare social media in action.

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Ebook. Quality local listings extend your reach to the broader public at any time – whenever patients need a healthcare provider most. We will outline effective ways to manage online listings based on years of experience in the healthcare industry, and offer insights on building
a successful listings strategy with tips for ongoing management.

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Healthcare consumers are turning first to the internet when seeking a doctor, making provider transparency a must-have. Our new guide details ways to ensure your healthcare organization’s transparency strategy is a success.

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What should your organization do to generate a high volume of high-quality reviews? Check out our three-step guide on generating and monitoring online reviews at scale.

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What should your brand do to identify potential PR crises before they happen and respond to them when they do? Check out our guide for detailed data and expert tips invaluable for your organization’s success.

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When it comes to online brand reputation management, healthcare marketers have a lot on their plate. To help you refine your online reputation management (ORM) strategy, we have detailed a six-phase approach to reviews and reputation management.

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Getting started with Google My Business is easy, but getting the most out of this platform requires deeper knowledge. Our guide is full of instructions, tips and insights to help you build and maintain your company’s reputation on Google.

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Which digital platforms are rising in prominence? What type of information matters most to potential patients when researching physician information? Which customer engagement strategies are most effective in this changing space? Read our ebook to learn more!

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In our first annual Renter Insight & Digital Engagement Survey, we asked more than 1,100 current and prospective renters to give us their perspectives on factors that influence their decision to rent an apartment, including online reviews and listings, referrals, pain points and must-haves for a new property.

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