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E-books

Latest E-books

June 11, 2020

Turning Surveys Into Patient Experience Insights

In this e-book, we explore best practices and tips for making the most of healthcare surveys. You will learn how to generate more responses, inspire actionable feedback, and use survey data to drive meaningful improvements in patient experience.

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May 11, 2020

Survey: How COVID-19 is Shifting Priorities for Healthcare Marketers

E-book. We surveyed 300+ healthcare marketing professionals to gain insights on how the industry’s priorities are shifting due to COVID-19, from staff reallocation and budget-cutting to patient communications and long-term marketing projects.

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April 30, 2020

Guide to Social Media Marketing for Healthcare

How can you balance the need for patient privacy in this unique industry with the brand-building power of an active social presence? In this e-book, we will cover the key elements of a social media strategy that aligns with your organization’s values and protects your online reputation, along with real-world examples of healthcare social media in action.

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March 23, 2020

Your Comprehensive Guide to a Winning Healthcare Listings Management Strategy

Ebook. Quality local listings extend your reach to the broader public at any time – whenever patients need a healthcare provider most. We will outline effective ways to manage online listings based on years of experience in the healthcare industry, and offer insights on building
a successful listings strategy with tips for ongoing management.

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March 04, 2020

Transparency in Healthcare: Using Online Ratings to Earn Patient Trust

Healthcare consumers are turning first to the internet when seeking a doctor, making provider transparency a must-have. Our new guide details ways to ensure your healthcare organization’s transparency strategy is a success.

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January 28, 2020

A Complete Guide to Attracting Online Reviews for Your Multi-Location Business

What should your organization do to generate a high volume of high-quality reviews? Check out our three-step guide on generating and monitoring online reviews at scale.

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December 20, 2019

Determing Potential PR Crises Before They Happen: Why Review Monitoring is Crucial for Your Business

What should your brand do to identify potential PR crises before they happen and respond to them when they do? Check out our guide for detailed data and expert tips invaluable for your organization’s success.

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December 13, 2019

6-Phase Approach to Online Reviews and Reputation Management

When it comes to online brand reputation management, healthcare marketers have a lot on their plate. To help you refine your online reputation management (ORM) strategy, we have detailed a six-phase approach to reviews and reputation management.

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October 25, 2019

Google My Reputation – A Complete Guide to Building Your Company’s Reputation on Google

Getting started with Google My Business is easy, but getting the most out of this platform requires deeper knowledge. Our guide is full of instructions, tips and insights to help you build and maintain your company’s reputation on Google.

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October 23, 2019

2019 Healthcare Consumer Insight & Digital Engagement Survey

Which digital platforms are rising in prominence? What type of information matters most to potential patients when researching physician information? Which customer engagement strategies are most effective in this changing space? Read our ebook to learn more!

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