Determing Potential PR Crises Before They Happen: Why Review Monitoring is Crucial for Your Business
What should your brand do to identify potential PR crises before they happen and respond to them when they do? Check out our guide for detailed data and expert tips invaluable for your organization’s success.
6-Phase Approach to Online Reviews and Reputation Management
When it comes to online brand reputation management, healthcare marketers have a lot on their plate. To help you refine your online reputation management (ORM) strategy, we have detailed a six-phase approach to reviews and reputation management.
Google My Reputation – A Complete Guide to Building Your Company’s Reputation on Google
Getting started with Google My Business is easy, but getting the most out of this platform requires deeper knowledge. Our guide is full of instructions, tips and insights to help you build and maintain your company’s reputation on Google.
2019 Healthcare Consumer Insight & Digital Engagement Survey
Which digital platforms are rising in prominence? What type of information matters most to potential patients when researching physician information? Which customer engagement strategies are most effective in this changing space? Read our ebook to learn more!
What Do Renters Look for When Searching for a New Apartment?
In our first annual Renter Insight & Digital Engagement Survey, we asked more than 1,100 current and prospective renters to give us their perspectives on factors that influence their decision to rent an apartment, including online reviews and listings, referrals, pain points and must-haves for a new property.
Complete Guide to Social Listening and Publishing for Enterprise Brands
In this e-book, you will see the data behind how social media influences purchasing decisions. You will also discover the value of using social media listening for your brand and learn the best social publishing practices and tools. Discover how you can leverage all these insights to improve your business strategy starting today!
Healthcare Marketer’s Guide to Managing Online Review Platforms
Unless you know the ins and outs of a multitude of ratings and review sites – each with their own caveats – you can inadvertently damage your online reputation management efforts. This ebook provides the practical guidance you need to take control of your online presence on these sites.
The Power of Online Ratings and Reviews
Healthcare organizations don’t have control of third-party ratings and reviews, but a growing number are now taking their Consumer Assessment of Healthcare Providers and Systems (CAHPS) survey data and publishing those positive and negative reviews on their physician’s profile page.
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