Everyone knows a healthy online reputation is valuable to successful businesses. But how valuable is it, exactly?
Binary Fountain leaders Aaron Clifford, Andrew Rainey and Chase Ausley tackle that question every day for clients, so we gathered them for a roundtable discussion about the return on investment for reputation management.
In our latest webinar, they discuss all the metrics you should track to get the most bang for your buck when it comes to managing your online presence.
You will learn about:
- The key metrics for enterprise-wide reputation management strategies, and their impact on your bottom line.
- How to connect reputation management metrics to business objectives and ROI when seeking executive buy-in.
- Measuring ongoing success for your company’s investment in reputation management.
- Aaron Clifford, SVP of Marketing, Binary Fountain
- Andrew Rainey, EVP of Strategy & Corporate Development, Binary Fountain
- Chase Ausley, VP of Healthcare Product, Binary Fountain