What You’ll Learn:
Digital healthcare consumerism is surging, forcing marketing leaders to adapt their strategies for driving patient acquisition and loyalty and system brand awareness. However, many haven’t implemented a holistic strategy to engage patients across their healthcare journey, starting with researching a symptom, “shopping” for a physician, all the way through managing online reviews. These healthcare systems are risking falling behind competitors, losing revenue and damaging their organization’s and physicians’ reputations.
This free webinar provides insights into shaping an integrated, winning strategy. You’ll learn:
- Key factors patients evaluate when selecting a physician
- Crucial gaps and pitfalls in marketing to patients
- Recommended approach and tools for managing your initiatives
- How HCA is engaging patients to drive greater acquisition