Patients now have more choices and information to help make one of their most important health decisions – selecting the best physician for their care. With consumers using online ratings and reviews to help make these decisions, Providence Health & Services (PH&S) saw an opportunity to become a more trusted voice in the provider selection process.
Learn how PH&S’ marketing team directed a transparency initiative, leveraging patient experience surveys to create trusted reviews, helping inform and guide patient choice. They’ll share their experiences and best practices for reviewing and publishing survey data to physician profile pages and present consumer insights they’ve uncovered.
In this webinar, you’ll learn:
- Strategies for planning and managing the initiative
- Steps to gaining buy-in from physicians
- How a technology platform can help manage the program
- How patient comments can increase SEO for provider pages
Watch now to learn how your organization can leverage patient experience surveys to guide and inform patient choice.
Dr. Sunita Mishra
Medical Director – Innovation