A digital healthcare marketing expert, Clifford will chair the measurement and design track that provides best practices for health systems to create and evaluate patient experience programs.
MCLEAN, VA. (PRWEB) NOVEMBER 27, 2017
The annual Next Generation Patient Experience Conference (NGPX) will bring together patient experience thought leaders and practitioners from around the country on November 28-30, 2017. The three-day conference offers six carefully curated healthcare tracks along with dozens of speakers to discuss healthcare culture and strategy, patient and family engagement, as well as patient experience innovation and technology.
Aaron Clifford, senior vice president of marketing for Binary Fountain, the leading provider of patient feedback management solutions with one of the largest repositories of online patient reviews and surveys in the healthcare industry, will chair the conference’s Measurement and Design Track. Aaron’s introductory remarks will cover emerging digital patient experience trends including Natural Language Processing’s role in helping healthcare systems quickly analyze and act on patient feedback from multiple data sources, including online reviews and surveys, to improve patient experience.
The track will feature senior executives from the Cleveland Clinic, Northwell Health and the Stanford Children’s Clinic, offering attendees guidance and insight into the tools and best practices for creating, managing and evaluating the efficacy of a health system’s patient experience programs.
NGPX’s Measurement & Design Track sessions include:
- The Power of Patient Feedback
- Understand the Role of Digital Innovation in Creating Your Patient Experience Strategy
- Experience Mapping and Design: Mapping the Gaps in The Human Experience
- Beyond CAHPS Scores: How to Creatively, Effectively and Efficiently Measure Patient Experience
NGPX’s Measurement & Design Track
Wednesday, November 29, 2017, 1:10 p.m. – 2:50 p.m. PST
Rancho Bernardo Inn
San Diego, CA 92128
Aaron Clifford, senior vice president of marketing, Binary Fountain
Aaron Clifford is the senior vice president of marketing for Binary Fountain. Clifford brings more than 15 years of experience in the healthcare industry to his current role. Clifford recently joined Binary Fountain from HCA, one of the nation’s leading providers of healthcare services, where he served as the senior director of digital marketing solutions. While at HCA, he created the vision for the organization’s enterprise-wide reputation management program and oversaw digital strategy for 171 hospitals, 119 free standing surgery centers, 830 physician clinics and multiple business units across the healthcare system. Clifford received his BS in management information systems from Trevecca Nazarene University and an MBA from Lipscomb University.
For more information about the conference and to register, visit: https://patientexperience.wbresearch.com/srspricing
About Binary Fountain
Binary Fountain is the leading provider of patient feedback management solutions designed specifically for healthcare in a single cloud-based platform. Its patient experience platform is built on a proprietary healthcare-centric Natural Language Processing (NLP) engine that mines patient feedback from surveys, online ratings and review sites, social media, and other data sources to equip its customers with the actionable insights needed to improve patient satisfaction and loyalty, increase engagement and drive sustainable bottom-line results. Leading organizations, large and small, rely on Binary Fountain to understand the patient experience, drive comprehensive operational intelligence throughout the organization, and engage patients with innovative transparency and reputation management solutions. For more information, visit http://www.binaryfountain.com or follow on Twitter @binaryfountain.