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May 23, 2018

The 4 Steps to Managing Online Provider Reviews in Healthcare

Sara Heath from Patient Engagement HIT interviews Elizabeth Davis, the manager of online reputation at HCA Healthcare: Online provider reviews have sparked debate across the medical industry as consumer culture in healthcare has prompted more patients to leave online comments. These comments are often to the chagrin of providers, who say feedback doesn’t always pertain to the…

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Sara Heath from Patient Engagement HIT interviews Elizabeth Davis, the manager of online reputation at HCA Healthcare:

Patient Engagement HIT articleOnline provider reviews have sparked debate across the medical industry as consumer culture in healthcare has prompted more patients to leave online comments. These comments are often to the chagrin of providers, who say feedback doesn’t always pertain to the clinical encounter and harms a provider’s online reputation. Click here to read the entire article.

About the Author

Kayla Zamary
Marketing Manager

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May 23, 2018

4 Steps to Improving Your Online Reputation

by Aaron Clifford via Canadian Chiropractor As a chiropractor, you’ve worked tirelessly to improve your patients’ quality of life and build your practice – and then you get a two-star rating on Google. No one likes a bad review and you don’t want it affecting your business. Patient feedback is changing the business of health…

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by Aaron Clifford
via Canadian Chiropractor

As a chiropractor, you’ve worked tirelessly to improve your patients’ quality of life and build your practice – and then you get a two-star rating on Google. No one likes a bad review and you don’t want it affecting your business.

Patient feedback is changing the business of health care. Patients are spending more and more time online researching practitioners to select the best provider. A recent U.S. national survey conducted by OnePoll and commissioned by Binary Fountain, found that 75 percent of consumers say online ratings and review sites have influenced their decision when selecting a provider. For instance, consumers are using patient feedback from rating and review sites like Healthgrades, Vitals and Google; social media platforms like Facebook and Twitter, and hundreds of other sources to help select a provider just as they would utilize reviews on TripAdvisor to find the best hotel or restaurant.
 
Click here to read more.

About the Author

Kayla Zamary
Marketing Manager

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April 27, 2018

Binary Fountain to Co-Present at 23rd Annual Healthcare Marketing & Physician Strategies Summit

Session on engagement-driven reputation management will provide actionable lessons for hospital and physician practice marketers looking to more effectively manage online reviews. MCLEAN, VA (PRWEB) APRIL 26, 2018 WHAT: Hosted by the Forum for Healthcare Strategies, the 23rd Annual Healthcare Marketing & Physician Strategies Summit brings together senior-level marketing, strategy, physician relations, sales and business…

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Session on engagement-driven reputation management will provide actionable lessons for hospital and physician practice marketers looking to more effectively manage online reviews.

MCLEAN, VA (PRWEB) APRIL 26, 2018
WHAT:
Hosted by the Forum for Healthcare Strategies, the 23rd Annual Healthcare Marketing & Physician Strategies Summit brings together senior-level marketing, strategy, physician relations, sales and business development executives from hospitals, health systems and academic medical centers around the country. The 2018 conference will feature engaging presentations, panel discussions and breakout sessions examining the latest technologies, trends and business models, as well as the rapid transformation that healthcare marketers, strategists and physician relations executives are experiencing today.

Aaron Clifford, SVP of marketing at Binary Fountain, and Elizabeth Davis, manager of online reputation at HCA Healthcare, will co-present a session, titled “Engagement-Driven Reputation Management.” The attendees will learn how to create a scalable, engagement-driven reputation management program that significantly increases positive online reviews for healthcare organizations and systems of any size.

WHEN
Tuesday, May 1, 2018
4:00 p.m. – 5:00 p.m. MST

WHERE:
Session Discussion: “Engagement-Driven Reputation Management”
23rd Annual Healthcare Marketing & Physician Strategies Summit
The Grand America Hotel
555 Main St, Salt Lake City, UT 84101
For more information about the conference and to register, visit: https://www.healthcarestrategy.com/summit/

WHO:
Aaron Clifford, senior vice president of marketing, Binary Fountain
Aaron Clifford is the senior vice president of marketing for Binary Fountain. Clifford brings more than 15 years of experience in the healthcare industry to his current role. Clifford recently joined Binary Fountain from HCA, one of the nation’s leading providers of healthcare services, where he served as the senior director of digital marketing solutions. While at HCA, he created the vision for the organization’s enterprise-wide reputation management program and oversaw digital strategy for 171 hospitals, 119 free standing surgery centers, 830 physician clinics and multiple business units across the healthcare system. Clifford received his BS in management information systems from Trevecca Nazarene University and an MBA from Lipscomb University.

Elizabeth Davis, manager of online reputation, HCA Healthcare
Elizabeth Davis is the manager of online reputation for HCA Healthcare, the nation’s leading provider of healthcare services. Over the past four years, Davis has consulted hundreds of physician clinics and hospitals on the importance of managing all aspects of their online presence. Most recently, Davis and her team successfully implemented and scaled an enterprise reputation and listings management strategy across all HCA hospitals, practices and urgent care clinics. She graduated from Vanderbilt University with a degree in economics.

About Binary Fountain
Binary Fountain is the leading provider of patient feedback management solutions designed specifically for healthcare in a single cloud-based platform. Its patient experience platform is built on a proprietary healthcare-centric Natural Language Processing (NLP) engine that mines patient feedback from surveys, online ratings and review sites, social media, and other data sources to equip its customers with the actionable insights needed to improve patient satisfaction and loyalty, increase engagement and drive sustainable bottom-line results. Leading organizations, large and small, rely on Binary Fountain to understand the patient experience, drive comprehensive operational intelligence throughout the organization, and engage patients with innovative transparency and reputation management solutions. For more information, visit https://www.binaryfountain.com or follow on Twitter @binaryfountain.

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About the Author

Kayla Zamary
Marketing Manager

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April 11, 2018

US News introduces patient experience ratings to physician profiles

via Becker’s Hospital Review U.S. News & World Report teamed up with patient feedback management solutions provider Binary Fountain to publish patient experience ratings on a number of its physician profile pages. The collaboration with Binary Fountain, which provides a data repository of online patient reviews and surveys, aims to let consumers compare physicians and…

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via Becker’s Hospital Review

U.S. News & World Report teamed up with patient feedback management solutions provider Binary Fountain to publish patient experience ratings on a number of its physician profile pages.

The collaboration with Binary Fountain, which provides a data repository of online patient reviews and surveys, aims to let consumers compare physicians and make more informed healthcare decisions.

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About the Author

Kayla Zamary
Marketing Manager

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April 10, 2018

U.S. News and Binary Fountain Team Up to Add Patient Experience Ratings to Online Doctor Profiles

WASHINGTON, D.C., April 10, 2018  — U.S. News & World Report, the global authority in hospital rankings and civic journalism, today announced a new collaboration with Binary Fountain, the leading provider of patient feedback management solutions with one of the largest data repositories of online patient reviews and surveys in the healthcare industry. Through this relationship, U.S. News…

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WASHINGTON, D.C., April 10, 2018  — U.S. News & World Report, the global authority in hospital rankings and civic journalism, today announced a new collaboration with Binary Fountain, the leading provider of patient feedback management solutions with one of the largest data repositories of online patient reviews and surveys in the healthcare industry. Through this relationship, U.S. News now publishes patient experience ratings from Binary Fountain on many of its doctor profile pages, enabling consumers to compare physicians and help make more informed healthcare decisions.

“In the age of healthcare consumerism, patient experience information has become a crucial piece of information for patients and families when choosing a physician,” said Chad Smolinski, chief product officer of U.S. News. “Our collaboration with Binary Fountain allows U.S. News to expand the breadth and depth of relevant, trusted data we can provide to patients while searching for a new doctor.”

A recent national survey found that 75 percent of Americans say online ratings and review sites have influenced their decision when selecting a physician. Consumers researching care options on U.S. News’ Doctor Finder site will now have the ability to access an overall patient satisfaction rating, alongside as many as 10 individual patient experience metrics related to common topics that prospective patients care about when choosing a new provider. These ratings reflect patients’ feedback on factors such as good communication, clarity of instructions, provider’s attitude and follow-up.

“We are excited to partner with U.S. News to further enhance their doctor profile pages with patient experience ratings, delivering industry-leading insights, data and analytics on thousands of doctors across the country,” said Ramu Potarazu, president and CEO of Binary Fountain. “We are confident that our patient experience ratings will further strengthen the patient voice and empower consumers to make better informed decisions, based on doctors’ previous track records.”

Leveraging its Provider Social Index® (PSI) technology, Binary Fountain aggregates patient feedback from more than 100 online sources and then uses a proprietary Natural Language Processing engine to extract insights and derive a rating for each of the 10 patient experience metrics. These ratings are not indicators of medical quality, rather they are a reflection – with a score of fair to excellent – of consumers’ overall patient satisfaction.

Patient experience data will be added to U.S. News doctor profiles across multiple specialties over the next several months, beginning with family medicine physicians. To learn more about U.S. News’ patient experience ratings metrics, powered by Binary Fountain, refer to the FAQ and methodology.

U.S. News Media Contact: Maria Santucci, msantucci@usnews.com, 202-955-2031

Binary Fountain Contact: Kenny Brooks, kbrooks@binaryfountain.com, 202-550-5725

About U.S. News & World Report

U.S. News & World Report is a digital news and information company that empowers people to make better, more informed decisions about important issues affecting their lives. Focusing on Education, Health, Personal Finance, Travel, Cars and News, usnews.com provides consumer advice, rankings, news and analysis to serve people making complex decisions throughout all stages of life. More than 30 million people visit usnews.com each month for research and guidance. Founded in 1933, U.S. News is headquartered in Washington, D.C.

About Binary Fountain

Binary Fountain is the leading provider of patient feedback management solutions designed specifically for healthcare in a single cloud-based platform. Its patient experience platform is built on a proprietary healthcare-centric Natural Language Processing (NLP) engine that mines patient feedback from surveys, online ratings and review sites, social media, and other data sources to equip its customers with the actionable insights needed to improve patient satisfaction and loyalty, increase engagement and drive sustainable bottom-line results. Leading organizations, large and small, rely on Binary Fountain to understand the patient experience, drive comprehensive operational intelligence throughout the organization, and engage patients with innovative transparency and reputation management solutions. For more information on Binary Fountain, visit http://www.binaryfountain.com or follow on Twitter @binaryfountain.

 

About the Author

Kayla Zamary
Marketing Manager

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