News - Binary Fountain

News

July 26, 2018

Securing Healthcare Organizations: The Challenges CISOs Face

Zeljka Zorz from Help Net Security interviews Mark Beckmeyer, Binary Fountain’s Director of IT Security on the challenges CISOs of healthcare systems face: Healthcare organizations are ideal targets for criminals looking to steal personal and other sensitive information, as the industry is lagging behind when it comes to cybersecurity. Healthcare breaches involving ransomware increase year-over-year, but this…

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Zeljka Zorz from Help Net Security interviews Mark Beckmeyer, Binary Fountain’s Director of IT Security on the challenges CISOs of healthcare systems face:

Healthcare organizations are ideal targets for criminals looking to steal personal and other sensitive information, as the industry is lagging behind when it comes to cybersecurity.

HelpNet SecurityHealthcare breaches involving ransomware increase year-over-year, but this is just one of the problems information security professionals in the healthcare need to face, minimize or, better yet, head off.

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About the Author

Kenneth Brooks

Kenneth Brooks serves as Binary Fountain’s senior director of marketing. He brings more than 15 years of high-tech marketing experience, including 7 years in healthcare technology, to the company. In his role, he manages brand awareness and demand generation programs.

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June 01, 2018

Taking the Pain Out of Online Reviews for Dental Practices

by Aaron Clifford via Dentistry Today Have you Googled your practice recently? You probably haven’t. You’re focused on delivering the best oral care—and short on time. So, take a minute here. Try searching for “dentists near me.” The results are what your potential patients see when they’re seeking a local dentist. Online reviews in particular—positive,…

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by Aaron Clifford
via Dentistry Today
Dentistry Today Logo

Have you Googled your practice recently?

Taking the Pain Out of Online Reviews

You probably haven’t. You’re focused on delivering the best oral care—and short on time. So, take a minute here. Try searching for “dentists near me.” The results are what your potential patients see when they’re seeking a local dentist. Online reviews in particular—positive, negative, or the lack of them—are affecting their decisions.

Click here to read more

About the Author

Kenneth Brooks

Kenneth Brooks serves as Binary Fountain’s senior director of marketing. He brings more than 15 years of high-tech marketing experience, including 7 years in healthcare technology, to the company. In his role, he manages brand awareness and demand generation programs.

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May 23, 2018

The 4 Steps to Managing Online Provider Reviews in Healthcare

Sara Heath from Patient Engagement HIT interviews Elizabeth Davis, the manager of online reputation at HCA Healthcare: Online provider reviews have sparked debate across the medical industry as consumer culture in healthcare has prompted more patients to leave online comments. These comments are often to the chagrin of providers, who say feedback doesn’t always pertain to the…

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Sara Heath from Patient Engagement HIT interviews Elizabeth Davis, the manager of online reputation at HCA Healthcare:

Patient Engagement HIT articleOnline provider reviews have sparked debate across the medical industry as consumer culture in healthcare has prompted more patients to leave online comments. These comments are often to the chagrin of providers, who say feedback doesn’t always pertain to the clinical encounter and harms a provider’s online reputation. Click here to read the entire article.

About the Author

Kenneth Brooks

Kenneth Brooks serves as Binary Fountain’s senior director of marketing. He brings more than 15 years of high-tech marketing experience, including 7 years in healthcare technology, to the company. In his role, he manages brand awareness and demand generation programs.

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May 23, 2018

4 Steps to Improving Your Online Reputation

by Aaron Clifford via Canadian Chiropractor As a chiropractor, you’ve worked tirelessly to improve your patients’ quality of life and build your practice – and then you get a two-star rating on Google. No one likes a bad review and you don’t want it affecting your business. Patient feedback is changing the business of health…

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by Aaron Clifford
via Canadian Chiropractor

As a chiropractor, you’ve worked tirelessly to improve your patients’ quality of life and build your practice – and then you get a two-star rating on Google. No one likes a bad review and you don’t want it affecting your business.

Patient feedback is changing the business of health care. Patients are spending more and more time online researching practitioners to select the best provider. A recent U.S. national survey conducted by OnePoll and commissioned by Binary Fountain, found that 75 percent of consumers say online ratings and review sites have influenced their decision when selecting a provider. For instance, consumers are using patient feedback from rating and review sites like Healthgrades, Vitals and Google; social media platforms like Facebook and Twitter, and hundreds of other sources to help select a provider just as they would utilize reviews on TripAdvisor to find the best hotel or restaurant.
 
Click here to read more.

About the Author

Kayla Zamary
Marketing

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April 27, 2018

Binary Fountain to Co-Present at 23rd Annual Healthcare Marketing & Physician Strategies Summit

Session on engagement-driven reputation management will provide actionable lessons for hospital and physician practice marketers looking to more effectively manage online reviews. MCLEAN, VA (PRWEB) APRIL 26, 2018 WHAT: Hosted by the Forum for Healthcare Strategies, the 23rd Annual Healthcare Marketing & Physician Strategies Summit brings together senior-level marketing, strategy, physician relations, sales and business…

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Session on engagement-driven reputation management will provide actionable lessons for hospital and physician practice marketers looking to more effectively manage online reviews.

MCLEAN, VA (PRWEB) APRIL 26, 2018
WHAT:
Hosted by the Forum for Healthcare Strategies, the 23rd Annual Healthcare Marketing & Physician Strategies Summit brings together senior-level marketing, strategy, physician relations, sales and business development executives from hospitals, health systems and academic medical centers around the country. The 2018 conference will feature engaging presentations, panel discussions and breakout sessions examining the latest technologies, trends and business models, as well as the rapid transformation that healthcare marketers, strategists and physician relations executives are experiencing today.

Aaron Clifford, SVP of marketing at Binary Fountain, and Elizabeth Davis, manager of online reputation at HCA Healthcare, will co-present a session, titled “Engagement-Driven Reputation Management.” The attendees will learn how to create a scalable, engagement-driven reputation management program that significantly increases positive online reviews for healthcare organizations and systems of any size.

WHEN
Tuesday, May 1, 2018
4:00 p.m. – 5:00 p.m. MST

WHERE:
Session Discussion: “Engagement-Driven Reputation Management”
23rd Annual Healthcare Marketing & Physician Strategies Summit
The Grand America Hotel
555 Main St, Salt Lake City, UT 84101
For more information about the conference and to register, visit: https://www.healthcarestrategy.com/summit/

WHO:
Aaron Clifford, senior vice president of marketing, Binary Fountain
Aaron Clifford is the senior vice president of marketing for Binary Fountain. Clifford brings more than 15 years of experience in the healthcare industry to his current role. Clifford recently joined Binary Fountain from HCA, one of the nation’s leading providers of healthcare services, where he served as the senior director of digital marketing solutions. While at HCA, he created the vision for the organization’s enterprise-wide reputation management program and oversaw digital strategy for 171 hospitals, 119 free standing surgery centers, 830 physician clinics and multiple business units across the healthcare system. Clifford received his BS in management information systems from Trevecca Nazarene University and an MBA from Lipscomb University.

Elizabeth Davis, manager of online reputation, HCA Healthcare
Elizabeth Davis is the manager of online reputation for HCA Healthcare, the nation’s leading provider of healthcare services. Over the past four years, Davis has consulted hundreds of physician clinics and hospitals on the importance of managing all aspects of their online presence. Most recently, Davis and her team successfully implemented and scaled an enterprise reputation and listings management strategy across all HCA hospitals, practices and urgent care clinics. She graduated from Vanderbilt University with a degree in economics.

About Binary Fountain
Binary Fountain is the leading provider of patient feedback management solutions designed specifically for healthcare in a single cloud-based platform. Its patient experience platform is built on a proprietary healthcare-centric Natural Language Processing (NLP) engine that mines patient feedback from surveys, online ratings and review sites, social media, and other data sources to equip its customers with the actionable insights needed to improve patient satisfaction and loyalty, increase engagement and drive sustainable bottom-line results. Leading organizations, large and small, rely on Binary Fountain to understand the patient experience, drive comprehensive operational intelligence throughout the organization, and engage patients with innovative transparency and reputation management solutions. For more information, visit https://www.binaryfountain.com or follow on Twitter @binaryfountain.

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About the Author

Kayla Zamary
Marketing

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