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May 04, 2017

Binary Fountain Appoints Healthcare Industry Leader Aaron Clifford as Senior Vice President of Marketing

Binary Fountain taps digital marketing leader to increase brand awareness and accelerate growth McLean, Va., May 4, 2017 – Binary Fountain, the leading provider of patient feedback management solutions with one of the largest repositories of online patient reviews and surveys in the healthcare industry, announced today the appointment of Aaron Clifford as senior vice…

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Binary Fountain taps digital marketing leader to increase brand awareness and accelerate growth

McLean, Va., May 4, 2017 – Binary Fountain, the leading provider of patient feedback management solutions with one of the largest repositories of online patient reviews and surveys in the healthcare industry, announced today the appointment of Aaron Clifford as senior vice president of marketing. In this role, Clifford will lead all marketing functions, including brand strategy, demand generation, product marketing and customer advocacy services. A respected digital marketing leader with more than 15 years of experience in the healthcare industry, Clifford most recently served as the senior director of digital marketing solutions for HCA, one of the nation’s leading providers of healthcare services.

“We are thrilled to add Aaron to our Binary Fountain family as we continue to grow and increase our leadership in healthcare,” said Ramu Potarazu, president and CEO of Binary Fountain. “His extensive depth of knowledge in digital marketing and healthcare consumerism, coupled with his proven track record for spearheading a reputation management strategy across an entire healthcare system, makes Clifford a tremendous asset to Binary Fountain and healthcare organizations evaluating reputation management and transparency solutions.”

Prior to Binary Fountain, Clifford served in a number of leadership roles during his 14-year career at HCA. Most recently, he oversaw the evaluation of new digital marketing solutions and services while setting a vision for the long-term technical needs of digital marketing. He also helped build HCA’s first corporate IT online marketing team, leading their web and social media services departments, and created the vision for the organization’s enterprise-wide reputation management program. Throughout his tenure, he oversaw the management of 800 websites, servicing 171 hospitals, 119 free standing surgery centers, 830 physician clinics and multiple business units across the healthcare system. His experience leading the evaluation and implementation of a wide range of digital marketing solutions provided him valuable insights into identifying best of breed solutions, positioning him well for his current role at Binary Fountain.

“Throughout my professional career, I’ve had the opportunity to work with and review several reputation management solutions, and nothing has compared to Binary Fountain and their healthcare-specific Natural Language Processing capabilities, online review management functionality, customer service and healthcare expertise,” said Clifford. “I am excited to join the Binary Fountain team as they continue to grow their leadership in reputation management and expand their impact on healthcare consumerism and patient experience.”

Binary Fountain’s healthcare-focused platform tracks and analyzes over 10 million patient reviews from online rating and review sites, social media, CG-CAHPS and HCAHPS and other surveys, garnering nearly 50 million unique insights. The platform also tracks 500,000 physicians. Through its signature solutions — Binary Health Analytics, Binary Star Ratings and Provider Social Index® — Binary Fountain helps healthcare organizations engage healthcare consumers to uncover and act on patient insights to improve reputation management, patient experience and impact revenue. Currently Binary Fountain’s solutions have been used by more than 2,800 healthcare facilities nationwide. 

About Binary Fountain
Binary Fountain is the leading provider of patient feedback management solutions designed specifically for healthcare in a single cloud-based platform. Its patient experience platform is built on a proprietary healthcare-centric Natural Language Processing (NLP) engine that mines patient feedback from surveys, online ratings and review sites, social media, and other data sources to equip its customers with the actionable insights needed to improve patient satisfaction and loyalty, increase engagement and drive sustainable bottom-line results. Leading organizations, large and small, rely on Binary Fountain to understand the patient experience, drive comprehensive operational intelligence throughout the organization, and engage patients with innovative transparency and reputation management solutions. For more information, visit www.binaryfountain.com or follow on Twitter @binaryfountain.

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Contact
Kenneth Brooks
Binary Fountain
kbrooks@binaryfountain.com
202.550.5725

Michiko Morales
Gabriel Marketing Group
Michim@gabrielmarketing.com
703-246-1472

About the Author

Kayla Zamary
Marketing Manager

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May 01, 2017

Binary Fountain and Spartanburg Regional Healthcare System to Co-present at the Healthcare Marketing & Physician Strategies Summit

Andrew Rainey, EVP of Binary Fountain, and Mary Reid of Spartanburg Regional Healthcare System, will host a session, titled “Impacting the Patient Experience with Online Feedback” MCLEAN, VA (PRWEB) MAY 01, 2017 WHAT: The 2017 Healthcare Marketing & Physician Strategies Summit is a unique learning and networking opportunity that brings together elite healthcare marketing, strategy…

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Andrew Rainey, EVP of Binary Fountain, and Mary Reid of Spartanburg Regional Healthcare System, will host a session, titled “Impacting the Patient Experience with Online Feedback”

WHAT:
The 2017 Healthcare Marketing & Physician Strategies Summit is a unique learning and networking opportunity that brings together elite healthcare marketing, strategy and physician relations executives from around the country. The summit serves as a premiere resource of innovative strategies for enhancing marketing, communications, business development, physician relations, physician services and sales in the healthcare industry.

Leaders in patient feedback management solutions, reputation management, and patient experience, Binary Fountain and Spartanburg Regional Healthcare System, will co-present a strategic marketing session, titled “Impacting the Patient Experience with Online Feedback.” Andrew Rainey, EVP of strategy and corporate development at Binary Fountain, and Mary Reid, senior physician development consultant at Spartanburg Regional Healthcare System, will discuss the following key topics affecting the industry: healthcare marketers’ role in impacting the patient experience; tips on how to proactively monitor and respond to online feedback; identifying trends to drive experience improvements and increase physician engagement and proving value to C-Suite executives.

WHO:
Andrew Rainey is the executive vice president of strategy and corporate development at Binary Fountain, the leading provider of patient feedback management solutions with one of the largest data repositories of online reviews and surveys in the healthcare industry. Rainey leads corporate strategy, go-to-market initiatives and builds strategic partnerships at Binary Fountain. A recognized expert in healthcare consumerism, Rainey has been a speaker healthcare marketing conferences, is co-author of the recently released e-Book, “The Essential Guide to Transparency,” and is contributing author of the book, “Applying Social Media Technologies in Healthcare Environments,” published by HIMSS.

Mary Reid, RN, BSN is the senior physician development consultant at Spartanburg Regional Healthcare System. Reid is responsible for proactively implementing strategies to enhance the patient experience and physician relations. She manages the physician onboarding program, during which new providers learn about reputation management, provider promotion and patient experience processes. She earned her bachelor of science in nursing from Clemson University School of Nursing and maintains her registered nursing license in South Carolina.

WHEN:
Tuesday, May 9, 2017
10 a.m. – 11 a.m. CST

WHERE:
The 22nd Annual Healthcare Marketing & Physician Strategies Summit
JW Marriott Hotel
211 East 3rd Street, Austin, Texas 78701
For registration and more information, visit https://www.healthcarestrategy.com/.

CONTACT:
Jacob Westfield at Gabriel Marketing Group/ 440-823-2738 /
JacobW@GabrielMarketing.com

**In-person and phone interviews available upon request**

About Binary Fountain
Binary Fountain is the leading provider of patient feedback management solutions designed specifically for healthcare in a single cloud-based platform. Its patient experience platform is built on a proprietary healthcare-centric Natural Language Processing (NLP) engine that mines patient feedback from surveys, online ratings and review sites, social media, and other data sources to equip its customers with the actionable insights needed to improve patient satisfaction and loyalty, increase engagement and drive sustainable bottom-line results. Leading organizations, large and small, rely on Binary Fountain to understand the patient experience, drive comprehensive operational intelligence throughout the organization, and engage patients with innovative transparency and reputation management solutions. For more information, visit http://www.binaryfountain.com or follow on Twitter @binaryfountain.

About Spartanburg Regional Healthcare System
Spartanburg Regional Healthcare System (SRHS) offers a full spectrum of services through four hospitals: Spartanburg Medical Center, Pelham Medical Center, Union Medical Center and Spartanburg Hospital for Restorative Care. SRHS provides unparalleled oncological care through the Gibbs Cancer Center & Research Institute. The multidisciplinary Medical Group of the Carolinas has more than 300 physicians across seven counties in two states. SRHS employs nearly 6,000 associates and offers outpatient surgery centers, a vibrant post-acute division, and a Level I Trauma Center.

About the Author

Kayla Zamary
Marketing Manager

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April 25, 2017

Leading hospital systems creating ‘digital front doors’ to foster brand loyalty

via Modern Healthcare Andrew Rainey, EVP of Strategy & Corporate Development at Binary Fountain spoke to Rachel Arndt of Modern Healthcare about the rise in healthcare consumerism and how health systems should use this opportunity to create brand loyalty. Consumers are searching online when selecting their physician, which makes it vital for organizations to create…

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via Modern Healthcare

Andrew Rainey, EVP of Strategy & Corporate Development at Binary Fountain spoke to Rachel Arndt of Modern Healthcare about the rise in healthcare consumerism and how health systems should use this opportunity to create brand loyalty. Consumers are searching online when selecting their physician, which makes it vital for organizations to create their “digital front door” in order to stand out against the competition.

Click here to read the full article on Modern Healthcare.

About the Author

Kayla Zamary
Marketing Manager

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April 12, 2017

Find a five-star doc online: UnityPoint publishing patient feedback

via Journal Star To help guide patients making new-doctor decisions, our client UnityPoint Health-Peoria has begun putting all the feedback received through patient surveys online for all to see with comments and an up-to-five-star rating. Click here to read the full article on the Journal Star.

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via Journal Star

Journal Star To help guide patients making new-doctor decisions, our client UnityPoint Health-Peoria has begun putting all the feedback received through patient surveys online for all to see with comments and an up-to-five-star rating.

Click here to read the full article on the Journal Star.

About the Author

Kayla Zamary
Marketing Manager

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February 10, 2017

Healthcare’s new challenge: online reputation management

By Paddy Padmanabhan via CIO.com Patient feedback is no longer limited to a single encounter or to a single platform. Patients today are sharing all aspects of their patient experience on social media. Providence Health & Services knew that it needed something more than HCAHPS scores to understand the true nature of patient experience in…

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By Paddy Padmanabhan via CIO.com

Patient feedback is no longer limited to a single encounter or to a single platform. Patients today are sharing all aspects of their patient experience on social media.

Providence Health & Services knew that it needed something more than HCAHPS scores to understand the true nature of patient experience in its hospitals. Working with Binary Fountain, Providence Health deployed Binary Health Analytics, a holistic patient feedback management platform to manage online reputation and improve patient experience. The platform helps healthcare organizations uncover and act on patient experience insights from online ratings and reviews, social media, CG-CAHPS and HCAHPS and other surveys.

Click here to read the full article on CIO.com.

About the Author

Kayla Zamary
Marketing Manager

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