News Coverage - Binary Fountain

News Coverage

June 25, 2019

Binary Fountain Unveils Results of “2019 Renter Insight & Digital Engagement” Survey

MCLEAN, VA. JUNE 25, 2019 Binary Fountain, the leading online reputation management platform for enterprise organizations and small and medium-sized businesses, today released the findings of its “2019 Renter Insight & Digital Engagement” survey. With the goal of uncovering how renters search for, evaluate and share their rental experiences online, the survey, conducted by SurveyMonkey…

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Binary Fountain, the leading online reputation management platform for enterprise organizations and small and medium-sized businesses, today released the findings of its “2019 Renter Insight & Digital Engagement” survey. With the goal of uncovering how renters search for, evaluate and share their rental experiences online, the survey, conducted by SurveyMonkey Audience and commissioned by Binary Fountain, found consumers depend on online ratings and review sites and property manager engagement to make informed decisions when searching for a rental property to live in.

Ratings and Reviews Are Key When It Comes To Renter’s Trust

Online ratings and review sites are increasingly being used to discuss and share elements of a resident’s experience, from the start of the rental search to signing the lease and living at the property. Binary Fountain’s survey results illustrate the high-level of trust U.S. renters place on ratings and review sites when making their rental decisions.

  • 64 percent of renters use online reviews to search for a rental property at the beginning of their search and 21 percent of renters use online reviews to search for a rental property before they tour.
  • A majority, 74 percent, of renters read between 1-10 reviews before making a decision on a rental property.
  • In fact, 85 percent of respondents say they look at online ratings and reviews even after a friend or family member recommends a property.
  • Additionally, 64 percent of American renters are willing to pay more for a property with more positive reviews and/or higher rankings.

When asked, “which listings or ratings/review websites do you use/have you used to search for a rental property to live in,” the survey found Zillow (58 percent) as the primary source, followed by Google (51 percent), Apartments.com (48 percent), Realtor.com (29 percent) and Craigslist (25 percent), among others. However, when it came to “sharing your rental property experience online,” respondents selected Google (31 percent) as the leading choice, followed by Facebook (27 percent) and Apartments.com (24 percent).

Both Negative and Positive Reviews Matter

93 percent of U.S. renters used online reviews to search for a rental property at some stage of their rental search. However, renters have become more critical of the type of reviews they read and trust. When asked to “select the top three aspects that matter most in a rental property’s online ratings and reviews,” the survey found: 57 percent of respondents selected “negative reviews” as the most important aspect of a rental property’s online ratings and reviews, followed by “positive reviews” (55 percent), “How recent the last review was” (42 percent) and “star ratings” (39 percent).

Renters Have High Expectations for Property Manager Engagement

The survey found that potential renters take property manager engagement into consideration when evaluating a property. To attract and retain loyal tenants, property managers must be vigilant in monitoring and responding to reviews.

  • When evaluating a rental property to live in, 92 percent of renters think it is helpful when a property manager responds to online reviews.
  • Furthermore, the majority of renters (89 percent) said they would post an online rating or review if asked by a property manager to share their rental property experience.

Renters Want Low Cost, High Value and Attentiveness

The survey found that U.S. renters demand the same things when choosing a rental property to live in versus rating and/or evaluating a property they currently or previously lived in – just at different levels. The survey results revealed:

  • 80 percent of respondents selected “value & cost” as the most important factor when choosing a rental property to live in, followed by 77 percent that selected “location” and 65 percent that selected “safety & security.”
  • Similarly, 73 percent of respondents selected “value & cost” as the factor that matters the most when rating and/or evaluating a property they currently or previously lived in, followed by a tie, at 61 percent, between “location” and “safety & security.”

When looking to satisfy the needs and expectations of U.S. renters, the survey highlights attentiveness as one of the top frustrating factors for renters searching for a property. For example, the survey results showed: 31 percent of renters selected “finding accurate information online about the property” as the most frustrating issue about searching for a rental property to live in, followed by “waiting to hear back from the property manager or realtor” (18 percent), “compiling and filing application/required documents for renting” (17 percent) and “parking/commute” (16 percent).

“The ‘2019 Renter Insight & Digital Engagement’ survey further proves the impact, significance and trust online ratings and reviews have on U.S. consumers,” said Aaron Clifford, senior vice president of marketing at Binary Fountain. “It is imperative that U.S. property owners and managers carefully monitor and evaluate their online reputation if they wish to remain competitive in today’s dense real estate market.”

To discover more findings from the “2019 Renter Insight & Digital Engagement” survey:

  • Download the free eBook here.
  • Download the infographic here.

Survey Methodology
Commissioned by Binary Fountain, the “2019 Renter Insight & Digital Engagement” survey, was conducted by SurveyMonkey Audience, a global market research panel that provides access to over 50 million consumers in 100+ countries. Feedback was obtained from more than 1,100 U.S. adults who have searched for a rental property to live in (i.e. house, condo, apartment, duplex, townhome, etc.) in the last two years. The survey was conducted between May 2 – 3, 2019.

About Binary Fountain
Binary Fountain is the leading online reputation management platform for enterprises, healthcare organizations and small and medium-sized businesses. Anchored in its Natural Language Processing (NLP) technology, the cloud-based platform mines customer and employee feedback from surveys, online ratings and review sites, social media and other data sources to equip organizations with actionable insights needed to improve brand loyalty, increase engagement and drive sustainable bottom-line results. On a mission to help companies grow their business and create better customer experiences, Binary Fountain serves various industries including healthcare, hospitality, retail, automotive and financial services. For more information, visit http://www.binaryfountain.com or follow on Twitter @binaryfountain.

About the Author

Kayla Zamary
Marketing Manager

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September 25, 2018

Healthcare Consumer Insight & Digital Engagement Survey Results Unveiled

  MCLEAN, Va. – Binary Fountain, the leading online reputation management platform for enterprises, healthcare organizations and small and medium-sized businesses, today released the findings of its second annual “Healthcare Consumer Insight & Digital Engagement” survey. With the goal of getting an updated view into how patients search, evaluate and share their experiences with their…

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MCLEAN, Va. – Binary Fountain, the leading online reputation management platform for enterprises, healthcare organizations and small and medium-sized businesses, today released the findings of its second annual “Healthcare Consumer Insight & Digital Engagement” survey. With the goal of getting an updated view into how patients search, evaluate and share their experiences with their physicians, the survey, conducted by OnePoll and commissioned by Binary Fountain, shows an increase in patients’ dependence and reliance on online ratings and review sites to make informed healthcare decisions.

Americans Are More Comfortable Sharing their Healthcare Experiences Online

Today, social media platforms are being used to discuss and share all elements of a person’s life, which now includes healthcare experiences. The survey results showed that consumers have become increasingly comfortable with sharing their personal healthcare experiences online. In particular, millennial consumers between the ages of 18-34 are the most active over social media and are the most inclined to share their healthcare experiences online.

  • 51 percent of Americans say they share their personal healthcare experiences via social media, online ratings and review sites – a 65 percent increase from the 2017 survey results.
  • Specifically, 70 percent of millennials have shared their physician or hospital experiences online.
  • Additionally, 68 percent of “young millennials” between the ages of 18-24 said they have shared their healthcare experience online – a 94 percent increase from last year.

The survey finds that Facebook is the most used channel to share healthcare experiences for ages 25-54. However, unlike last year, consumers between the ages of 18-24 say Google is their preferred online platform to share their healthcare experiences. In 2017, survey respondents between the ages of 18-24 selected Twitter as their most used channel to share healthcare experiences.

Growing Dependence on Online Ratings and Review Sites

The survey shows that healthcare consumers continue to depend on online ratings and review sites. More and more, consumers are seeking online healthcare advice and relying on unfiltered, transparent patient feedback to determine whether a healthcare practitioner or practice is worth a visit. The below survey results reflect the true impact that online ratings and review sites have on consumers, as well as, the continued rise in healthcare consumerism.

  • 95 percent of respondents find online ratings and reviews “somewhat” to “very” reliable.
  • Of the 95 percent, 100 percent of respondents between the ages of 18-24 find online ratings and reviews “somewhat” to “very” reliable and 97 percent of respondents between the ages of 25-34 do as well.
  • 70 percent of Americans say online ratings and review sites have influenced their decision when selecting a physician.
  • In fact, even when referred by another doctor, 41 percent of consumers still check online ratings and reviews of doctors/specialists.

Of the respondents that utilized websites/platforms to choose a physician, 34 percent selected hospital and/or clinic’s website as a primary source, followed by Google (29 percent), WebMD (18 percent), Healthgrades (15 percent) and Facebook (12 percent).

Expectations Remain High for Patient Care

Patients today have high expectations for customer service and bedside manner. The survey examined, through multiple-answer questions, what factors matter most to patients when rating or evaluating a physician. The survey results revealed:

  • Consistent with the 2017 survey results, 48 percent of Americans across all age groups selected “a friendly and caring attitude” as the most important factor.
  • Whereas, 47 percent of consumers selected “ability to answer all my questions” followed by 45 percent of consumers who selected “thoroughness of the examination” as the most important factors.
  • Overall, 52 percent of women believe “a friendly and caring attitude” is the most important factor, while 45 percent of men believe “ability to answer all your questions” is the most important factor.

Patients are Losing Patience in Waiting Rooms

Across the board, patients indicated that “waiting” and “time” tend to be the most frustrating things about visiting the doctor. For example, the survey results show:

  • 43 percent of consumers across all age groups selected “wait time” as the most frustrating part of visiting the doctor.
  • Whereas, 10 percent of consumers selected “cost and payment” followed by “awaiting exam results” (10 percent) and “scheduling” (9 percent).
  • On average, young millennials (ages of 18-24) are the most likely to be frustrated with “having to schedule an appointment” than any other age group.

“The survey results underscore the significance of online ratings and reviews as online reputation management for physicians becomes ever-more important in today’s healthcare consumer environment,” said Aaron Clifford, senior vice president of marketing at Binary Fountain. “As patients are becoming more vocal about their healthcare experiences, healthcare organizations need to play a more active role in compiling, reviewing and responding to patient feedback, if they want to compete in today’s marketplace.”

To discover more findings from the second annual “Healthcare Consumer Insight & Digital Engagement” survey:

Survey Methodology
Sponsored by Binary Fountain, the “Healthcare Consumer Insight & Digital Engagement” survey was conducted by OnePoll, a marketing research company specializing in online quantitative research and polling, between July 11-13, 2018. Feedback was obtained from more than 1,000 U.S. adults who have a physician.

About Binary Fountain
Binary Fountain is the leading online reputation management platform for enterprises, healthcare organizations and small and medium-sized businesses. Anchored in its Natural Language Processing (NLP) technology, the cloud-based platform mines customer and employee feedback from surveys, online ratings and review sites, social media and other data sources to equip organizations with actionable insights needed to improve brand loyalty, increase engagement and drive sustainable bottom-line results. On a mission to help companies grow their business and create better customer experiences, Binary Fountain serves various industries including healthcare, hospitality, retail, automotive and financial services. For more information, visit http://www.binaryfountain.com or follow on Twitter @binaryfountain.

About the Author

Kayla Zamary
Marketing Manager

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September 05, 2018

Binary Fountain Selected as an Eyefinity Certified Partner

Partnership to Provide New Suite of Patient Engagement Tools for AcuityLogic Enterprise Customers   RANCHO CORDOVA, Calif. and MCLEAN, Va. – Binary Fountain, a leading online reputation management platform, and Eyefinity®, one of VSP Global’s five lines of business and the industry’s leading provider of optometric practice management and electronic health records solutions, announced today a…

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Partnership to Provide New Suite of Patient Engagement Tools for AcuityLogic Enterprise Customers

 

RANCHO CORDOVA, Calif. and MCLEAN, Va. – Binary Fountain, a leading online reputation management platform, and Eyefinity®, one of VSP Global’s five lines of business and the industry’s leading provider of optometric practice management and electronic health records solutions, announced today a new integration partnership. As an Eyefinity Certified Partner, Binary Fountain’s healthcare reputation management solution, Binary Health Analytics, will be integrated with Eyefinity’s AcuityLogic™ Enterprise.

This partnership will help expand Binary Fountain’s presence in the optometry market and provide additional value to Eyefinity’s existing business solutions suite. The integration provides doctors of optometry and front desk staff with a quick and efficient way to directly manage and respond to patients’ feedback, improve service recovery, and increase their online reviews. Together, Eyefinity and Binary Fountain aim to further advance their commitment in supporting eye care professionals nationwide by helping to enhance the patient experience, and increase customer loyalty and retention rates, as well as help to drive business growth.

“Patients are the heart of any optometric practice, and therefore it is critical that doctors and their staff have tools that enable them to hear directly from patients and communicate back effectively,” said Steve Baker, president of Eyefinity. “We selected Binary Fountain as a preferred partner for its innovative technology and successful track record for helping healthcare organizations grow through its advanced and effective online reputation management tools.”

With the integration, Eyefinity’s customers can easily adopt Binary Health Analytics, which provides a complete view into monitoring and managing patient feedback.

“As patient experience becomes a leading factor in selecting physicians and specialists within the healthcare industry, Binary Fountain is proud to work with Eyefinity to help support that customer journey,” said Ramu Potarazu, president and CEO of Binary Fountain. “Through the partnership, Binary Fountain will provide a holistic approach to engage patients and drive sustainable bottom-line results for eye care professionals and practices.”

About Binary Fountain
Binary Fountain is the leading online reputation management platform for enterprises, healthcare organizations and small and medium-sized businesses. Anchored in its Natural Language Processing (NLP) technology, the cloud-based platform mines customer and employee feedback from surveys, online ratings and review sites, social media and other data sources to equip organizations with actionable insights needed to improve brand loyalty, increase engagement and drive sustainable bottom-line results. On a mission to help companies grow their business and create better customer experiences, Binary Fountain serves various industries including healthcare, hospitality, retail, automotive and financial services. For more information, visit https://www.binaryfountain.com or follow on Twitter @binaryfountain.

About VSP Global
VSP Global® is a doctor-governed company that exists to create value for members and opportunities for VSP network doctors. Our industry leading businesses include VSP® Vision Care, the only national not-for-profit vision benefits company, which provides access to eye care for 88 million members through a network of 39,000 doctors worldwide; Marchon® Eyewear, Inc., one of the world’s largest designers, manufacturers and distributors of high quality eyewear and sunwear; VSP Optics, industry leaders in ophthalmic technology and lab services, providing custom lens solutions for the vision and lifestyle needs of patients; Eyefinity®, the industry leader in practice management and electronic health record software; and VSP Retail, which focuses on increasing access to eye care and eyewear through multiple channels. Together with VSP network doctors, VSP Global Eyes of Hope® has provided access to no-cost eye care and eyewear for more than 2 million people in need.

About the Author

Kayla Zamary
Marketing Manager

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August 29, 2018

Finance Forward: Managing Reputation, Technology and Skills as CFO

Forbes Contributor Jeff Thomson profiles Binary Fountain’s CFO, Licia Salice-Jarisch, in this Q&A piece: “For CFO Licia Salice-Jarisch, technology and automation are just par the course – her company, Binary Fountain, offers innovations in the online reputation and customer experience industry, a space ripe for disruption. Being surrounded by tech and its pervasiveness, Licia has witnessed…

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Forbes

Forbes Contributor Jeff Thomson profiles Binary Fountain’s CFO, Licia Salice-Jarisch, in this Q&A piece:

“For CFO Licia Salice-Jarisch, technology and automation are just par the course – her company, Binary Fountain, offers innovations in the online reputation and customer experience industry, a space ripe for disruption. Being surrounded by tech and its pervasiveness, Licia has witnessed firsthand the effect it has on professionals, especially those just starting out. I spoke with Licia this month to learn more about the skills needed on the job, the disruptive force of technology and automation, and her role in all of it.”

Read the rest of this article to get the full story.

About the Author

Kayla Zamary
Marketing Manager

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July 26, 2018

Securing Healthcare Organizations: The Challenges CISOs Face

Zeljka Zorz from Help Net Security interviews Mark Beckmeyer, Binary Fountain’s Director of IT Security on the challenges CISOs of healthcare systems face: Healthcare organizations are ideal targets for criminals looking to steal personal and other sensitive information, as the industry is lagging behind when it comes to cybersecurity. Healthcare breaches involving ransomware increase year-over-year, but this…

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Zeljka Zorz from Help Net Security interviews Mark Beckmeyer, Binary Fountain’s Director of IT Security on the challenges CISOs of healthcare systems face:

Healthcare organizations are ideal targets for criminals looking to steal personal and other sensitive information, as the industry is lagging behind when it comes to cybersecurity.

HelpNet SecurityHealthcare breaches involving ransomware increase year-over-year, but this is just one of the problems information security professionals in the healthcare need to face, minimize or, better yet, head off.

click here to read more

About the Author

Kayla Zamary
Marketing Manager

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