News Coverage - Binary Fountain

News Coverage

November 12, 2019

Binary Fountain Named to Deloitte’s 2019 “Technology Fast 500™” List

MCLEAN, VA. NOVEMBER 12, 2019 Binary Fountain, a leading customer experience (CX) and online reputation management platform for enterprises, healthcare organizations and small and medium-sized businesses, today announced it was selected as an honoree on Deloitte’s 2019 “Technology Fast 500™” list. Binary Fountain ranks 184 among the nation’s fastest-growing technology, media, telecommunications, life sciences and…

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MCLEAN, VA. NOVEMBER 12, 2019

Binary Fountain, a leading customer experience (CX) and online reputation management platform for enterprises, healthcare organizations and small and medium-sized businesses, today announced it was selected as an honoree on Deloitte’s 2019 “Technology Fast 500™” list. Binary Fountain ranks 184 among the nation’s fastest-growing technology, media, telecommunications, life sciences and energy tech companies in North America by achieving 598% fiscal-year revenue growth over a three-year period. Now in its 25th year, being selected as a Deloitte “Technology Fast 500™” recipient is a recognized symbol of technological innovation, entrepreneurship and rapid growth.

“It’s an honor to be recognized by Deloitte for our innovative solutions and our rapid growth and expansion into new geographies and industry verticals over the last three years,” said Ramu Potarazu, president and CEO of Binary Fountain. “As we close out a milestone year of innovation and positive financial stability, Binary Fountain will remain committed to developing tech-forward solutions to better equip our customers with the technology they need to thrive in today’s rapidly changing digital landscape.”

Binary Fountain’s CX and reputation management platform currently tracks and analyzes consumer feedback across more than 900,000 healthcare providers and over 250 companies nationwide. Trusted by thousands of unique brands across North America, Binary Fountain aims to help businesses develop and grow by promoting and elevating their digital presence, reputation and visibility online within the healthcare, hospitality, financial services, retail, automotive and multifamily industries. Comprised of several advanced social media management, listings management, reputation management and employer brand management solutions, Binary Fountain is projected to close out 2019 with approximately $30 million in recurring revenue from repeat customers.

“As technology innovation trends towards ‘everything as a service,’ it’s no surprise that software companies dominate the winners list yet again this year,” said Mohana Dissanayake, partner, Deloitte & Touche LLP, and industry leader for technology, media and telecommunications, within Deloitte’s audit and assurance practice. “What’s exciting about celebrating 25 years of the Tech Fast 500 is we now have a quarter century of innovation stories to draw and reflect upon. These are the companies that push boundaries, help organizations become more efficient and productive and ultimately enable businesses to drive growth and revenue. We congratulate all the well-deserving winners.”

For more information on Deloitte’s 2019 “Technology Fast 500” program, or to view the full list of 2019 winners, visit http://www.fast500.com.

About Binary Fountain
Binary Fountain provides the leading customer experience and online reputation management platform for enterprises, healthcare organizations and small and medium-sized businesses. Anchored in its Natural Language Processing (NLP) technology, the cloud-based platform mines customer and employee feedback from surveys, online ratings and review sites, social media and other data sources to equip organizations with actionable insights needed to improve brand loyalty, increase engagement, attract new customers and drive sustainable bottom-line results. On a mission to help companies grow their business and create better customer experiences, Binary Fountain serves various industries including healthcare, hospitality, retail, automotive and financial services. For more information, visit http://www.binaryfountain.com or follow on Twitter @binaryfountain.

About Deloitte’s 2019 Technology Fast 500™
Now in its 25th year, Deloitte’s Technology Fast 500 provides a ranking of the fastest-growing technology, media, telecommunications, life sciences and energy tech companies — both public and private — in North America. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2015 to 2018.

In order to be eligible for Technology Fast 500 recognition, companies must own proprietary intellectual property or technology that is sold to customers in products that contribute to a majority of the company’s operating revenues. Companies must have base-year operating revenues of at least $US50,000, and current-year operating revenues of at least $US5 million. Additionally, companies must be in business for a minimum of four years and be headquartered within North America.

About Deloitte
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the “Deloitte” name in the United States and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see http://www.deloitte.com/about to learn more about our global network of member firms.

About the Author

Katrina Yang
Digital Marketing Strategist

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September 09, 2019

Binary Fountain Launches New Customer Experience and Engagement Features to Further Enhance Its Customer Experience Management Platform

MCLEAN, VA. SEPTEMBER 09, 2019 Binary Fountain, a leading provider of customer experience (CX) and online reputation management platform for enterprises, healthcare organizations and small and medium-sized businesses, today announced the launch of new customer experience and engagement tools to its CX management platform. The latest updates ensure data accuracy across hundreds of online directories…

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Binary Fountain, a leading provider of customer experience (CX) and online reputation management platform for enterprises, healthcare organizations and small and medium-sized businesses, today announced the launch of new customer experience and engagement tools to its CX management platform. The latest updates ensure data accuracy across hundreds of online directories and websites; compiles, tracks and analyzes potential and existing employee sentiment; as well as captures both tagged and untagged social media commentary enabling companies to review, respond and publish posts from one centralized dashboard.

Binary Fountain’s comprehensive platform now serves as the single source of truth for brand sentiment and location data for businesses of all sizes nationwide. From search and discovery to selection, and compiling feedback, Binary Fountain’s platform helps guide and support marketing, advertising, patient experience, sales and customer success teams along every step of the consumer journey. Its holistic product suite comes equipped with an online reputation management solution and integrated natural language processor, mobile survey and testimonial campaign offerings, CRM and EMR integrations as well as turnkey SEO and local marketing management tools. Adding to the list, Binary Fountain’s new CX management features offer more consumer interaction points than ever before.

Key new features include:

  • Social Listening: Users can actively monitor, review, search for and be alerted of untagged online mentions and comments shared over blogs, forums, news sites, ratings and review sites as well as Twitter mentions and public Instagram and Facebook posts in near real-time.
  • Social Publishing: Users can draft, manage, schedule and post social media content to Facebook, Instagram, Twitter and LinkedIn, all from a single interface.
  • Listings Management: Users can claim pages as well as automatically update and publish accurate contact information and location data for businesses of all sizes across 420+ online directories in more than 50 countries, while ensuring there are no duplicate listings or ownership conflicts.
  • Employer Brand: Users can compile, view, compare and benchmark employee sentiment across Binary Fountain and/or third-party issued surveys as well as online ratings and review sites, such as Glassdoor and Indeed, in one comprehensive and centralized dashboard.

“In today’s digital market, companies need to consistently increase their visibility and brand awareness across search engines, social networks, maps applications and more if they wish to compete for customers’ trust and business,” said Ramu Potarazu, president and CEO at Binary Fountain. “With our new platform updates, Binary Fountain will continue to serve as the definitive, industry-endorsed index for customer experience, consumer feedback and reputation management across the United States.”

Binary Fountain’s CX and reputation management platform currently tracks and analyzes consumer feedback across 900,000+ healthcare providers and 250+ companies nationwide. Trusted by thousands of unique brands across North America, Binary Fountain aims to help businesses develop and grow by elevating their online presence and reputation and promoting their positive customer experiences across healthcare, hospitality, financial services, retail, automotive and multifamily industries.

For more information on Binary Fountain’s complete CX and online reputation management platform, visit: https://www.binaryfountain.com/platform/

About Binary Fountain
Binary Fountain provides the leading customer experience and online reputation management platform for enterprises, healthcare organizations and small and medium-sized businesses. Anchored in its Natural Language Processing (NLP) technology, the cloud-based platform mines customer and employee feedback from surveys, online ratings and review sites, social media and other data sources to equip organizations with actionable insights needed to improve brand loyalty, increase engagement, attract new customers and drive sustainable bottom-line results. On a mission to help companies grow their business and create better customer experiences, Binary Fountain serves various industries including healthcare, hospitality, retail, automotive and financial services. For more information, visit http://www.binaryfountain.com or follow on Twitter @binaryfountain.

About the Author

Katrina Yang
Digital Marketing Strategist

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September 04, 2019

Binary Fountain Unveils Results of Third Annual “Healthcare Consumer Insight & Digital Engagement” Survey

MCLEAN, VA. SEPTEMBER 04, 2019 Binary Fountain, the leading online reputation and consumer experience management platform for enterprises, healthcare organizations and small and medium-sized businesses, today released the findings of its 2019 “Healthcare Consumer Insight & Digital Engagement” survey. With the goal of getting an updated view into how patients search, evaluate and share their…

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Binary Fountain, the leading online reputation and consumer experience management platform for enterprises, healthcare organizations and small and medium-sized businesses, today released the findings of its 2019 “Healthcare Consumer Insight & Digital Engagement” survey. With the goal of getting an updated view into how patients search, evaluate and share their experiences with their providers, the survey, conducted by OnePoll and commissioned by Binary Fountain, shows patients’ continued dependence on online ratings and review sites and increased trust in social media to make informed healthcare decisions.

Patients Depend on Online Reputation More Than Ever When Choosing a Physician

The survey shows that consumers rely heavily on online ratings and reviews when choosing a provider. According to this year’s survey results:

  • 75% of respondents are influenced by online rating and review sites when selecting a provider.
  • In fact, 60% of consumers check the ratings and reviews of a provider, even when referred by another provider, up 44% since 2018.
  • 80% of respondents believe online provider ratings and reviews are “somewhat” to “very” reliable.
  • Additionally, only 9% of respondents in 2019 selected they “do not use any websites or online platforms” when selecting a provider. By comparison, 48% of respondents selected this answer in 2017, representing an 80% increase in Americans using some form of online website or platform to choose a provider.

Of the respondents that have utilized ratings and review sites when searching for a provider, 53% selected Google as a primary source, followed by a hospital and/or facility’s website (48%), Facebook (45%), Healthgrades (42%) and Instagram (28%).

More Consumers Are Using Social Media for Provider Searches

This year’s survey results also found that consumers are increasingly utilizing social media channels to find providers. For instance, 51% of consumers use social media platforms to search for a provider, a 621% increase from Binary Fountain’s 2017 survey results.

  • In particular, Facebook saw a 264% increase from 2018 to 2019 in its use to help patients find a provider.
  • Other social media platforms such as Instagram and SnapChat have seen a 550% and 365% increase, from 2018 to 2019, respectively.
  • Likewise, specialized listing sites like U.S. News & World Report (536%), ShareCare (454%) and ZocDoc (359%) continue to gain more traction year-over-year.

More Patients Are Sharing Their Healthcare Experiences through Social Media

When asked “what online platform(s) have you ever used to share your provider/hospital experiences,” respondents selected Facebook (57%) as the leading platform, followed by Google (49%) and a tie between hospital and/or facility website and Healthgrades at 40%. The 2019 survey results also revealed:

  • All social media platforms, besides Facebook, have more than tripled the amount of provider/hospital online feedback they had received in 2017.
  • In fact, Google has seen a 319% increase in sharing provider/hospital experiences on its platform since 2017.
  • Similarly, Instagram has seen a 506% increase in sharing provider/hospital experiences since 2017.
  • Finally, Facebook has seen a 170% increase in sharing provider/hospital experiences on its platform since 2017.

Furthermore, only 5% of respondents mentioned they “don’t share feedback on online platforms” in 2019, a stark contrast to the 69% of respondents that selected that answer in 2017.

Healthcare Consumers Seek Digital Scheduling

The survey shows that consumers are increasingly looking to digital devices to schedule appointments. The survey results revealed:

  • A majority (60%) of Americans say they have used an online search engine to look for a provider, a 60% increase from the 2017 survey results.
  • In fact, 29% of respondents have booked appointments directly from a provider’s website, a 100% increase from 2018.
  • Making appointments by phone has decreased by 45% since 2018. However, 47% of consumers still make appointments by phone, making it the leading method for booking healthcare appointments today.
  • Use of voice search capabilities to find physicians has made a significant leap with 30% of respondents selecting voice assistant devices (i.e., Siri, Alexa, Google Home, etc.) as a source, an increase of 756% since 2018.

Based on the above findings, it is critical for healthcare providers to verify and ensure their contact information is accurate and up-to-date across all online listings and third-party websites.

Ease of Scheduling and Wait Times Are Critical to Winning Business
Across the board, patients indicated that “waiting to see the provider” and “scheduling” are the most frustrating factors when visiting a healthcare facility. For example, the survey results show:

  • 27% of healthcare consumers list “wait times to see a provider” as their biggest pain point.
  • Whereas, 20% of respondents list “scheduling an appointment” as the biggest pain point, up 129% from last year.
  • Additionally, “the physical exam” and “awaiting exam results” have become increased pain points for patients since 2017, up 146% and 137% respectively.

Customer Experience is a Vital Concern for Patients

Patients continue to have high expectations for customer service and bedside manner. The survey examined, through multiple-answer questions, what factors matter most to patients when rating or evaluating a provider. The survey results revealed:

  • Consumer Assessment of Healthcare Providers and Systems (CAHPS) Survey results (22%) are becoming increasingly important to patients when choosing a provider, a 700% increase from 2017. CAHPS scores are a vital measure for providing healthcare organizations with a view into the patient’s perceptions on the care they were provided, as well as a determining factor for government reimbursement.
  • “Thoroughness of the examination,” “friendly and caring attitude” and “ability to answer all your questions” remained the top three answers for all three years.
  • In 2017 and 2018, “friendly and caring attitude” was the top-ranked factor; however, in 2019 “thoroughness of examination” (41%) was the top factor, followed by “friendly and caring attitude” (38%) and “ability to answer all your questions” (26%).
  • In 2019, ages 25-54 agreed “thoroughness of the examination” mattered the most when evaluating a provider while ages 18-24 selected “friendly and caring attitude” as their top choice and ages 55+ selected “friendly and caring attitude” and “ability to answer all your questions” as their top choice.

Surprisingly, “location” and “insurance coverage” dropped in importance by 42% and 48% respectively since 2017. This drop illustrates patients’ willingness to go out-of-network and/or travel farther to visit a provider or facility that boasts more positive ratings and reviews.

“Binary Fountain’s annual healthcare consumer survey continues to shine a spotlight on patients’ growing dependence on online ratings and review sites in today’s competitive healthcare environment,” said Aaron Clifford, senior vice president of marketing at Binary Fountain. “As more and more patients become vigilant in utilizing online rating, reviews and social media platforms to research and share their healthcare experiences, providers and facilities alike will need to be more digitally connected and engaged if they want to compete for patients’ loyalty and business.”

To discover more findings from the 2019 “Healthcare Consumer Insight & Digital Engagement” survey:

  •     Download the free eBook here
  •     Download the free infographic here

Survey Methodology
Sponsored by Binary Fountain, the 2019 “Healthcare Consumer Insight & Digital Engagement” survey was conducted by One Poll, a marketing research company specializing in online quantitative research and polling, between July 25-26, 2019. Feedback was obtained from 1,000 U.S. adults who go to the doctor.

About Binary Fountain
Binary Fountain is the leading online reputation and customer experience management platform for enterprises, healthcare organizations and small and medium-sized businesses. Anchored in its Natural Language Processing (NLP) technology, the cloud-based platform mines customer and employee feedback from surveys, online ratings and review sites, social media and other data sources to equip organizations with actionable insights needed to improve brand loyalty, increase engagement and drive sustainable bottom-line results. On a mission to help companies grow their business and create better customer experiences, Binary Fountain serves various industries including healthcare, hospitality, retail, automotive and financial services. For more information, visit http://www.binaryfountain.com or follow on Twitter @binaryfountain.

About the Author

Katrina Yang
Digital Marketing Strategist

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June 25, 2019

Binary Fountain Unveils Results of “2019 Renter Insight & Digital Engagement” Survey

MCLEAN, VA. JUNE 25, 2019 Binary Fountain, the leading online reputation management platform for enterprise organizations and small and medium-sized businesses, today released the findings of its “2019 Renter Insight & Digital Engagement” survey. With the goal of uncovering how renters search for, evaluate and share their rental experiences online, the survey, conducted by SurveyMonkey…

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Binary Fountain, the leading online reputation management platform for enterprise organizations and small and medium-sized businesses, today released the findings of its “2019 Renter Insight & Digital Engagement” survey. With the goal of uncovering how renters search for, evaluate and share their rental experiences online, the survey, conducted by SurveyMonkey Audience and commissioned by Binary Fountain, found consumers depend on online ratings and review sites and property manager engagement to make informed decisions when searching for a rental property to live in.

Ratings and Reviews Are Key When It Comes To Renter’s Trust

Online ratings and review sites are increasingly being used to discuss and share elements of a resident’s experience, from the start of the rental search to signing the lease and living at the property. Binary Fountain’s survey results illustrate the high-level of trust U.S. renters place on ratings and review sites when making their rental decisions.

  • 64 percent of renters use online reviews to search for a rental property at the beginning of their search and 21 percent of renters use online reviews to search for a rental property before they tour.
  • A majority, 74 percent, of renters read between 1-10 reviews before making a decision on a rental property.
  • In fact, 85 percent of respondents say they look at online ratings and reviews even after a friend or family member recommends a property.
  • Additionally, 64 percent of American renters are willing to pay more for a property with more positive reviews and/or higher rankings.

When asked, “which listings or ratings/review websites do you use/have you used to search for a rental property to live in,” the survey found Zillow (58 percent) as the primary source, followed by Google (51 percent), Apartments.com (48 percent), Realtor.com (29 percent) and Craigslist (25 percent), among others. However, when it came to “sharing your rental property experience online,” respondents selected Google (31 percent) as the leading choice, followed by Facebook (27 percent) and Apartments.com (24 percent).

Both Negative and Positive Reviews Matter

93 percent of U.S. renters used online reviews to search for a rental property at some stage of their rental search. However, renters have become more critical of the type of reviews they read and trust. When asked to “select the top three aspects that matter most in a rental property’s online ratings and reviews,” the survey found: 57 percent of respondents selected “negative reviews” as the most important aspect of a rental property’s online ratings and reviews, followed by “positive reviews” (55 percent), “How recent the last review was” (42 percent) and “star ratings” (39 percent).

Renters Have High Expectations for Property Manager Engagement

The survey found that potential renters take property manager engagement into consideration when evaluating a property. To attract and retain loyal tenants, property managers must be vigilant in monitoring and responding to reviews.

  • When evaluating a rental property to live in, 92 percent of renters think it is helpful when a property manager responds to online reviews.
  • Furthermore, the majority of renters (89 percent) said they would post an online rating or review if asked by a property manager to share their rental property experience.

Renters Want Low Cost, High Value and Attentiveness

The survey found that U.S. renters demand the same things when choosing a rental property to live in versus rating and/or evaluating a property they currently or previously lived in – just at different levels. The survey results revealed:

  • 80 percent of respondents selected “value & cost” as the most important factor when choosing a rental property to live in, followed by 77 percent that selected “location” and 65 percent that selected “safety & security.”
  • Similarly, 73 percent of respondents selected “value & cost” as the factor that matters the most when rating and/or evaluating a property they currently or previously lived in, followed by a tie, at 61 percent, between “location” and “safety & security.”

When looking to satisfy the needs and expectations of U.S. renters, the survey highlights attentiveness as one of the top frustrating factors for renters searching for a property. For example, the survey results showed: 31 percent of renters selected “finding accurate information online about the property” as the most frustrating issue about searching for a rental property to live in, followed by “waiting to hear back from the property manager or realtor” (18 percent), “compiling and filing application/required documents for renting” (17 percent) and “parking/commute” (16 percent).

“The ‘2019 Renter Insight & Digital Engagement’ survey further proves the impact, significance and trust online ratings and reviews have on U.S. consumers,” said Aaron Clifford, senior vice president of marketing at Binary Fountain. “It is imperative that U.S. property owners and managers carefully monitor and evaluate their online reputation if they wish to remain competitive in today’s dense real estate market.”

To discover more findings from the “2019 Renter Insight & Digital Engagement” survey:

  • Download the free eBook here.
  • Download the infographic here.

Survey Methodology
Commissioned by Binary Fountain, the “2019 Renter Insight & Digital Engagement” survey, was conducted by SurveyMonkey Audience, a global market research panel that provides access to over 50 million consumers in 100+ countries. Feedback was obtained from more than 1,100 U.S. adults who have searched for a rental property to live in (i.e. house, condo, apartment, duplex, townhome, etc.) in the last two years. The survey was conducted between May 2 – 3, 2019.

About Binary Fountain
Binary Fountain is the leading online reputation management platform for enterprises, healthcare organizations and small and medium-sized businesses. Anchored in its Natural Language Processing (NLP) technology, the cloud-based platform mines customer and employee feedback from surveys, online ratings and review sites, social media and other data sources to equip organizations with actionable insights needed to improve brand loyalty, increase engagement and drive sustainable bottom-line results. On a mission to help companies grow their business and create better customer experiences, Binary Fountain serves various industries including healthcare, hospitality, retail, automotive and financial services. For more information, visit http://www.binaryfountain.com or follow on Twitter @binaryfountain.

About the Author

Katrina Yang
Digital Marketing Strategist

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September 25, 2018

Healthcare Consumer Insight & Digital Engagement Survey Results Unveiled

  MCLEAN, Va. – Binary Fountain, the leading online reputation management platform for enterprises, healthcare organizations and small and medium-sized businesses, today released the findings of its second annual “Healthcare Consumer Insight & Digital Engagement” survey. With the goal of getting an updated view into how patients search, evaluate and share their experiences with their…

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MCLEAN, Va. – Binary Fountain, the leading online reputation management platform for enterprises, healthcare organizations and small and medium-sized businesses, today released the findings of its second annual “Healthcare Consumer Insight & Digital Engagement” survey. With the goal of getting an updated view into how patients search, evaluate and share their experiences with their physicians, the survey, conducted by OnePoll and commissioned by Binary Fountain, shows an increase in patients’ dependence and reliance on online ratings and review sites to make informed healthcare decisions.

Americans Are More Comfortable Sharing their Healthcare Experiences Online

Today, social media platforms are being used to discuss and share all elements of a person’s life, which now includes healthcare experiences. The survey results showed that consumers have become increasingly comfortable with sharing their personal healthcare experiences online. In particular, millennial consumers between the ages of 18-34 are the most active over social media and are the most inclined to share their healthcare experiences online.

  • 51 percent of Americans say they share their personal healthcare experiences via social media, online ratings and review sites – a 65 percent increase from the 2017 survey results.
  • Specifically, 70 percent of millennials have shared their physician or hospital experiences online.
  • Additionally, 68 percent of “young millennials” between the ages of 18-24 said they have shared their healthcare experience online – a 94 percent increase from last year.

The survey finds that Facebook is the most used channel to share healthcare experiences for ages 25-54. However, unlike last year, consumers between the ages of 18-24 say Google is their preferred online platform to share their healthcare experiences. In 2017, survey respondents between the ages of 18-24 selected Twitter as their most used channel to share healthcare experiences.

Growing Dependence on Online Ratings and Review Sites

The survey shows that healthcare consumers continue to depend on online ratings and review sites. More and more, consumers are seeking online healthcare advice and relying on unfiltered, transparent patient feedback to determine whether a healthcare practitioner or practice is worth a visit. The below survey results reflect the true impact that online ratings and review sites have on consumers, as well as, the continued rise in healthcare consumerism.

  • 95 percent of respondents find online ratings and reviews “somewhat” to “very” reliable.
  • Of the 95 percent, 100 percent of respondents between the ages of 18-24 find online ratings and reviews “somewhat” to “very” reliable and 97 percent of respondents between the ages of 25-34 do as well.
  • 70 percent of Americans say online ratings and review sites have influenced their decision when selecting a physician.
  • In fact, even when referred by another doctor, 41 percent of consumers still check online ratings and reviews of doctors/specialists.

Of the respondents that utilized websites/platforms to choose a physician, 34 percent selected hospital and/or clinic’s website as a primary source, followed by Google (29 percent), WebMD (18 percent), Healthgrades (15 percent) and Facebook (12 percent).

Expectations Remain High for Patient Care

Patients today have high expectations for customer service and bedside manner. The survey examined, through multiple-answer questions, what factors matter most to patients when rating or evaluating a physician. The survey results revealed:

  • Consistent with the 2017 survey results, 48 percent of Americans across all age groups selected “a friendly and caring attitude” as the most important factor.
  • Whereas, 47 percent of consumers selected “ability to answer all my questions” followed by 45 percent of consumers who selected “thoroughness of the examination” as the most important factors.
  • Overall, 52 percent of women believe “a friendly and caring attitude” is the most important factor, while 45 percent of men believe “ability to answer all your questions” is the most important factor.

Patients are Losing Patience in Waiting Rooms

Across the board, patients indicated that “waiting” and “time” tend to be the most frustrating things about visiting the doctor. For example, the survey results show:

  • 43 percent of consumers across all age groups selected “wait time” as the most frustrating part of visiting the doctor.
  • Whereas, 10 percent of consumers selected “cost and payment” followed by “awaiting exam results” (10 percent) and “scheduling” (9 percent).
  • On average, young millennials (ages of 18-24) are the most likely to be frustrated with “having to schedule an appointment” than any other age group.

“The survey results underscore the significance of online ratings and reviews as online reputation management for physicians becomes ever-more important in today’s healthcare consumer environment,” said Aaron Clifford, senior vice president of marketing at Binary Fountain. “As patients are becoming more vocal about their healthcare experiences, healthcare organizations need to play a more active role in compiling, reviewing and responding to patient feedback, if they want to compete in today’s marketplace.”

To discover more findings from the second annual “Healthcare Consumer Insight & Digital Engagement” survey:

Survey Methodology
Sponsored by Binary Fountain, the “Healthcare Consumer Insight & Digital Engagement” survey was conducted by OnePoll, a marketing research company specializing in online quantitative research and polling, between July 11-13, 2018. Feedback was obtained from more than 1,000 U.S. adults who have a physician.

About Binary Fountain
Binary Fountain is the leading online reputation management platform for enterprises, healthcare organizations and small and medium-sized businesses. Anchored in its Natural Language Processing (NLP) technology, the cloud-based platform mines customer and employee feedback from surveys, online ratings and review sites, social media and other data sources to equip organizations with actionable insights needed to improve brand loyalty, increase engagement and drive sustainable bottom-line results. On a mission to help companies grow their business and create better customer experiences, Binary Fountain serves various industries including healthcare, hospitality, retail, automotive and financial services. For more information, visit http://www.binaryfountain.com or follow on Twitter @binaryfountain.

About the Author

Kayla Zamary
Marketing Manager

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