Top Review Sites to Monitor for 2020 | Binary Fountain

December 19, 2019

Top Review Sites to Monitor for 2020

By: Kieran McQuilkin

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If you’ve done research on reputation management, you probably know how important customer reviews are for your local SEO efforts and for your business’s ability to make organizational change that benefits the consumer. 

But do you know which review sites you should be monitoring?

Everyone knows of Google, Facebook and Yelp, but there are many more review sites that influence consumer sentiment toward your business, which could impact your ability to acquire new customers and prohibit you from retaining current ones.

Here are the top five review sites to pay attention to in 2020.

Google 

  • Binary Fountain ranking: No. 1
  • Business reviews for: any business

When it comes to pure volume, no one can get as many eyes on your listings as Google can. With hundreds of millions of people searching for businesses in the U.S. each month, if someone is looking for your service, you want to show up on the first page.

Simply put, owning your Google reviews is extremely important because Google is the king of website traffic. Over 3.5 billion searches are made a day on Google, making it the undisputed king of referral traffic in the world.

Google has also made it easy for users to find and review businesses, making your listing on Google the most valuable you can have on the internet.

According to a BrightLocal study, 49% of businesses received at least 1,000 views per month on their Google My Business listing. That’s a staggering number of eyes on your business and you want to make sure you are putting your best foot forward.

Getting reviews on Google is easier than on other review sites because of its focus on making the user experience easy (and fun with Local Guides). If you haven’t taken the time to claim your business listing on Google My Business, do so now.

Facebook

  • Binary Fountain ranking: No. 2
  • Business reviews for: any business

When it comes to online review sites, Google may be king, but Facebook is definitely the queen.

Facebook has focused on making it easy for users to connect with not only family and friends, but also their favorite brands and businesses. Like Google, you can create business profiles that Facebook users can “follow” and leave a review on to inspire or warn potential customers about your business.

Ultimately, this focus on the user experience has worked, as Facebook became one of the largest global providers of online reviews. Millions of people see business reviews on Facebook each day, impacting customer purchasing decisions every minute.

When it comes to Facebook, make sure you are paying attention to what people are saying and taking the time to thank them for the review, good or bad. Social media is all about building a relationship with your customers.

Yelp

  • Binary Fountain ranking: No. 3 
  • Business reviews for: any business

Perhaps the most well-known name in online reviews, Yelp has over 170 million reviews on its listings. Yelp has lost some market share over the years with Facebook and Google expanding their review capabilities, but it’s still well worth monitoring.

Having a business listing on Yelp is a must, but the platform has nuances that business owners should know if they want to analyze their businesses performance. You will want to make sure you understand some of the difficulties with Yelp while tracking your performance.

Better Business Bureau

  • Binary Fountain ranking: No. 4 
  • Business reviews for: any business

The Better Business Bureau helps people find trusted businesses, brands and charities through a simple A-F rating system. The BBB has been a reliable name in reviews since long before the internet, and is still a place where customers look for business recommendations.

You can claim your profile on the BBB database here. 

Yellow Pages

  • Binary Fountain ranking: No. 5 
  • Business reviews for: any business

Yes, the Yellow Pages do still exist!

These days, Yellow Pages is mostly focused on helping local, small businesses grow through directory listings and trusted reviews. While not as big in terms of traffic or prominence as some of the other review sites listed, you will still want to have your listing live and accurate, especially if you are a local business.

You can claim your profile for the Yellow Pages here.

Industry Specific Review Sites

The sites that we covered in this list are not industry-specific, but industryspecific review sites certainly exist. For example, if you work in healthcare, you will want to make sure you are listed on HealthGrades, Vitals and RateMDs. You should always take time to research where customers in your specific industry are looking for reviews.

Get Your Review Strategy Underway

Now that you know which sites to monitor, it’s time to get your reputation management program going in time for the new year. Binary Fountain is here to help you take control of your online reputation. 

Using a reputation management solution like Binary Fountain allows you to manage your online presence from a single dashboard, including your Google My Business listings, reviews and responses, star ratings and more. We also offer a diverse set of free webinars where you can learn more about reputation management, local SEO and about our reputation management platform.

About the Author

Kieran McQuilkin
Content Marketing Specialist

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