Renter surveys and online reviews hit record highs for Binary Fountain clients last year, pushing multifamily marketers to focus heavily on monitoring and responding to consumer feedback. With nearly 2 million renter reviews, 2019 brought significant increases in both the volume of online feedback and review responses.
Social media and third-party review sites produced nearly 150,000 more positive reviews than first-party renter surveys, incentivizing multifamily marketers to pay close attention to external feedback sources.
That’s no small change: The amount of review responses increased by 69% between 2018 and 2019. Not to mention, positive reviews for multifamily facilities outnumbered negative reviews five to one.
That positivity was reflected in consumer ratings throughout the year. Ratings of property managers steadily rose in 2019, with average Patient Feedback Scores, Facebook Reviews ratings and Google ratings all holding above 3.4 out of 5. Facebook’s 4.4 average rating was the highest of the three platforms last year.
Meanwhile, hundreds of thousands of comments were processed by Binary Fountain’s proprietary Natural Language Processing software, producing 2.5 million unique insights into consumer sentiment.
For all the insights and a peek into Binary Fountain clients’ 2019 results, download the infographic here.
Want to learn more about how Binary Fountain can give your multifamily organization’s online reputation a boost?
About the Author
Content Marketing Specialist