Patient surveys and online reviews hit record highs for Binary Fountain clients last year, pushing healthcare marketers to focus heavily on monitoring and responding to patient feedback. With nearly 13 million healthcare facility and provider reviews, 2019 brought significant increases in the volume of both feedback and review responses.
Patient surveys produced nearly 1 million more positive reviews than social media and third-party review sites, giving healthcare marketers using Binary Star Ratings a swath of favorable comments and ratings to display on provider profile pages.
That’s no small change: The amount of review responses increased by 200% between 2018 and 2019. Not to mention, positive online reviews for providers using the Binary Fountain platform increased for both surveys and social media/review sites.
That positivity was reflected in provider ratings throughout the year. Online provider ratings remained high in 2019, with average Patient Feedback Scores, Facebook Reviews ratings and Google ratings all above 4.1 out of 5.
Meanwhile, millions of comments were processed by Binary Fountain’s proprietary Natural Language Processing software, producing 53 million unique insights into consumer sentiment.
For all the insights and a peek into Binary Fountain clients’ 2019 results, download the full infographic here.
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About the Author
Content Marketing Specialist