As a multifamily property manager, you have a lot on your plate. You are in charge of everything from setting rent prices to screening potential tenants and maintaining the property’s value.
If all of this was not enough, you must also pay close attention to your property’s online reputation.
Today, social media platforms and online review sites are the main sources of information for residents. When someone is looking online for a new place to live, they are most likely going to take these online ratings into consideration.
Without a strong online presence, you could lose business and miss opportunities to increase your brand reputation.
But with all the duties property managers must perform, how can you spend enough time managing your online reputation? With so many platforms, reviews and systems, this seems like an impossible task.
Without the help of an efficient reputation management workflow, you simply cannot read every relevant review or respond to every complaint.
Here we will take a look at the differences in the reputation management workflows between a property manager with access to services like Binary Fountain, and one without such access.
A Day in the Life of a Property Manager Without a Reputation Management Workflow
Without the aid of online reputation services, you as a property manager must maintain your online presence manually. The challenge here is twofold.
First, reviews, ratings, comments and postings are not centralized. They are distributed among several platforms like Apartments.com, Rent.com, Zillow, Facebook and Google, just to name a few. Each platform is a distinct system with its own login, terms of service and layout.
Without a reputation management workflow, you must be aware of each platform their property is listed on as well as the best practices for using each one. Even if you master the ins and outs of every platform, you still have to take the time to manually update and monitor each one individually.
The second problem has to do with data analytics. Without a centralized online reputation management plan, all of the data across platforms is siloed.
You cannot easily track words, comments or phrases that commonly occur on various sites. You also have to manually view multiple rating systems to get an idea of their average score.
This is not efficient or helpful in any meaningful way. Ideally, a property manager would want a system that collects all data from all relevant sources and analyzes it to uncover key insights and provide a current overall online rating.
A Day in the Life of a Property Manager With a reputation management workflow
From reading the situation above, the importance of online reputation management services should be clear. But these services are good for more than just gathering data in one place and breaking it all down. They are also a key component of brand promotion.
Property managers who utilize these services can see reviews and ratings from various sources in one central location. This saves plenty of time and effort that would otherwise be spent perusing dozens of websites.
Additionally, this makes it possible for you to respond to every review you receive. Doing so helps you better engage with customers as a property manager while boosting your online presence.
With a stronger online presence, properties can more easily gain a greater number of reviews as well. The more reviews your business receives, the more highly ranked it becomes on search engines and the more likely customers are to trust it.
In other words, reputation management services are also a powerful way to generate more reviews and therefore promote your brand online.
Today, success is closely tied to online reputation and presence. As online reviews continue to increasingly influence customer decisions, online reputation management services become more important for all businesses, especially multifamily property managers.
Without these services, you could potentially fail to keep up with all the reviews you receive, receive fewer reviews, overlook key insights to improve operations and miss out on many opportunities to promote your brand and engage with your customers.
Interested in learning more? Check out these similar topics:
- How to Get Executive Buy-In for a Reputation Management Program
- Ask an Expert: How Can Property Managers Best Utilize Reputation Management Strategies?
- 3 Essential Things Brand Managers Need to Know
Want a demo? Book one here.
About the Author