Showing up on Google Maps is absolutely essential for attracting new customers. Having your business properly listed and appear in search results can be the difference of making it big and being forgotten.
If you run a storefront, hospital or other brick and mortar business, the importance of Google Maps can be immeasurable for people visiting your business. Google Maps is the forefront of trusted information online and showing up in search results is essential to connecting with new customers.
But how do get your business to show up on Google Maps?
We’ll walk you through the process and explain why online reviews can boost the performance of your listing.
What is Google Maps?
Simply put, Google Maps is a free listing service that allows you to appear when people are searching for relevant goods and services in their area. Once a standalone application, Google Maps has evolved into a much more sophisticated and customizable tool called Google My Businesses, allowing businesses just like yours to show up in search results and update their listing online.
Google My Business is an almost one-stop shop for people running a business who want to take control of their online presence. With integrations to Google Analytics, AdWords and Google Local (Maps), Google My Business is an essential ingredient to your marketing endeavors.
We have a long detailed guide on how to set up Google My Business. This article will focus specifically on Google Maps.
Here are the 5 steps you need to take to show up on Google Maps.
Step 1: Claim Your Business to Google Maps
The first step to getting your business on Google Maps is to make sure your business is not already listed. Many times, businesses have a spot already on the map but haven’t taken the time to own their listing on Google.
To claim your business, go to Google My Business and click the top green button that says “manage now” and follow the prompt to create a profile for Google My Business. Once you have a profile, you will be able to search for your business location and name and claim your location.
Note: New businesses or new locations will probably have to be added to the index so don’t expect a listing if you are just starting out.
Step 2: Add Your Business to Google Maps
If you do not already have a location, you will be able to add it at this point.
Click “Add your business,” and follow the instructions. You will be asked to include the country, street address, city and category for your business. Remember, a business is only allowed to be registered in the city where it has a physical address.
Make sure your business’ name, address and phone number (NAP) are all correct.
Have you ever had a situation where you tried calling a company from your phone only to find out it was the wrong number? Even worse, you might drive to the address provided hoping to get a product or service, only to learn you were not given the correct location.
Would you try to go back to that business?
If your business relocates or changes phone numbers, make sure to stay on top of your listing and change it. Nothing erodes trust faster for a consumer than not being able to contact or locate your place of business.
Step 3: Add Your Business Category
Near the bottom of the form to create a new listing, you will need to choose a category for your business. This helps Google and users know what kind of business you operate. This is extremely important for Google’s ability to display your listing when people search for relevant terms.
For this reason, Google offers preset categories for each industry for you to select from. If you aren’t fully satisfied with the options provided, just select the best one for now. You will have the opportunity to add up to five categories or keywords later in the process.
Step 4: Verify Your Business
Now for the easy part!
Google will send you a postcard with a verification PIN to the location you provided in 1-2 weeks. You may also be given the option to receive your PIN via text, though this is not always applicable.
Once you receive the card, verify your business location right away by following the instructions on the card.
You would be surprised how many businesses throw away their verification PIN because an employee thought it was junk mail, so make sure to communicate with your staff that you are expecting something important from Google.
Step 5: Get Google Reviews
Congratulations! You are now on Google Maps.
While this is an important step to doing business in today’s digital world, having your business show up in local search results isn’t guaranteed. You will want to continue to optimize your Google my Business listing as well as get quality reviews from customers to move up in the rankings and have your business show up first in local listings.
Online reviews are a ranking factor for things like organic search results and to show up in the coveted “snack pack” that Google offers searchers.
Need Help with Your Reviews or Listing?
Binary Fountain offers business a simple way to manage their online business listings with our patented reputation management software. We know that using by using our platform, we can help you reach your business goals.
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