The year is almost over, and marketing and customer experience professionals have filled it with continued learning through or Binary Fountain blog.
When it comes to online reviews and reputation management, we strive to give companies the tools and content they need to make fast, data-based decisions that drive their enterprises forward.
In 2019, professionals in healthcare and property management wanted to know how to navigate the many avenues of online reputation building, as usual, but showed an increased focus on both search engine optimization and customer engagement strategies.
Google’s new features also grabbed the attention of our blog’s readers, along with topics related to earning business reviews.
If you want to know what some of the industry’s top marketers and managers were reading this year, look no further than our roundup of 2019’s most popular Binary Fountain blog posts.
2019 Most-Read Articles
Enhanced search results are now part of the SEO game and understanding how to win despite people not clicking on a link to your website is a critical component of your SEO strategy. We’ll show you how to deal with no click searches and still give users the valuable information they need about your business.
There is nothing more important in digital marketing today than generating online reviews and carefully curating responses to feedback that will have an impact on your business. Review generation and management can help you stay a step ahead of your competition and dominate the search results. We’ll show you how to get more reviews and effectively manage them.
From terrible online reviews to data breaches and beyond, how you manage a potential crisis can make the difference between potential customers giving your brand another chance and moving on to a competitor. We’ll explore how to handle negative reviews and what you can do to prevent a public relations nightmare through online reputation management.
Binary Fountain presents the findings from our annual consumer survey in this guide to consumer insight and digital engagement. Here you will discover not only the leading behaviors trending in the healthcare consumer space, but also updated statistics with numerical data as well as our analysis based on the last three years of research.
Google Maps is on the forefront of trusted information online and showing up in search results is essential to connecting with new customers. But how do get your business to show up on Google Maps? We’ll walk you through the process and explain why online reviews can boost the performance of your listing.
Google recently updated its algorithm to significantly limit the schema types that will trigger review-rich results in a search. Despite these potential hiccups for Google SERPs, there are a few things that businesses should keep in mind.
The more engaged patients are with you as their healthcare provider, the more likely they are to remain loyal and refer you to others. This increased patient engagement helps build your brand’s reputation and online presence. Here are four ways to include patient engagement in your healthcare marketing.
To get a better grip on the strategies and practices you should employ for your business’s reputation, we rounded up several blogs, articles, videos and podcasts from relevant sources. Within these resources, you will discover some of the best reputation management advice available.
What could your business accomplish if you could get your messaging in front of 99 percent of all your customers and get more than a third to respond? We discuss how these response rates reflect those of text messaging, and how businesses can leverage this highly responsive mobile platform to generate goodwill and more reviews from customers.
How do you get started with managing your organization’s reputation online when you only have a few reviews – if any at all? We spoke with a leading hospice care organization that went from struggling online to generating 20% more reviews year over year, and how their initiatives to build up their online reputation subsequently increased patient engagement.
About the Author
Content Marketing Specialist