Do you struggle to come up with creative marketing ideas for apartment communities?
You’re not alone.
Hundreds of owners or marketers of apartment complexes search online for marketing ideas that can fill their units with happy residents. You know you have one of the best multifamily properties in your local area, but you aren’t sure how to make yourself stand out in the noise.
At Binary Fountain, we want to help you come up with creative marketing ideas for your apartment communities that will help you generate leases and stand out compared to your competition. These aren’t going to be “the next big” ideas that are a flash in the plan but well thought-out marketing strategies you can use to create long-term success for your business.
Here are our top 5 marketing ideas for apartment communities.
Run Paid Social Ads on Social Media
Many people try to be the next big thing on social media, but the reality is very few companies actually “go viral” or make a big splash in the space. While you should always have a presence and be active on organic social, (like Facebook and Instagram) you are probably better served using paid advertisements on these digital marketing channels if you are looking for qualified leads.
Getting buy-in for paid media campaigns can sometimes be tricky because some business owners either don’t understand why they would pay to advertise on a free platform or because they don’t want to spend money in general.
Here’s the truth though: paid ads on social media is one of the most cost-effective marketing ideas you can have for apartments if done right. Through these powerful marketing platforms, you have the ability to deliver ads to potential renters based on their location, demographics and their interests.
For only $15-25 dollars a day, you can create an effective marketing outreach campaign for your ideal renter. Very few marketing ideas for apartment communities are as dependable as paid ads for proven ROI.
To get started, think about what the demographics are of your current tenants and the lifestyle they lead. That will help you understand what kind of ads you should be running and what audience you should target to get the best ROI.
Remember, if you can get just one new tenant who is paying $800 a month in rent, that’s probably worth the $200 in advertisements you spent in a month marketing to them.
Become an Expert Guide of Your City
One great way to set yourself apart from your competition is to become the local guide for your area. This means taking the time to make recommendations and being thoughtful about posting information about your city or neighborhood.
Doing this endears you to your community and shows your passion for where your location is, making renters want to live there. It’s one thing to say, “our city is a great location to live.” It’s another thing to show it.
We recommend taking the time to review and meet with other local businesses to grow your influence in the community. Find strategic partnerships with gyms, restaurants, moving companies and other establishments for cross-promotional opportunities.
If done correctly, you could greatly increase your digital footprint with quality bank links to your site, improving your chances of appearing in local search results.
Upgrade Your Listings on Apartment Sites
Very similar to paid social media campaigns, many multifamily properties don’t want to spend the money on apartment listing sites like Trulia, Apartments.com or Rent.com.
Upgrading your profile will help you show up at the top of search results and ensure you get more exposure to potential renters. You will want to measure how effective this marketing strategy is for bringing in quality leads, however, as it does not have the same level of targeting that paid social does.
Claim your Google My Business Listing
If you haven’t claimed your Google My Business Account on Google, this is an immediate step you can take to improve your local SEO and get a better understanding of what people are saying about your property online.
Incredibly, Google My Business is a free profile that only 44% of local businesses are using. Don’t be one of those that aren’t!
Google My Business is a powerful marketing tool that, when optimized, will help you appear in local search results, help potential tenants find your location, increase your website traffic and bring you better customer insights from reviews.
Speaking of reviews…
Start a Reputation Management Program for Apartment Complexes
One of the best marketing ideas for an apartment is a scalable, actionable reputation management program.
If you don’t have a reputation management program set up, you are missing out on valuable insights that can help you better understand what customers are saying about your business and what matters most to them. In today’s digital world, poor online reviews and failing to meet consumer expectations can sink any business.
Research shows 75% of prospective tenants look at reviews and apartment ratings multiple times in their apartment search, and 70% are more likely to visit a property with a better online reputation than a competitor with worse reviews.
An online reputation management program for apartments can help you:
- Identify where you can improve customer service for your tenants
- Give you insight about matters most to your tenants
- Track online reviews across multiple review platforms (Google, Facebook, etc)
- Give you a chance to interact with reviewers and turn a negative review into a positive one
- Help you stand out from your competition
- Attract prospective tenants with positive listings
- Increase renewals due to improved tenant satisfaction
If you don’t have a program set up, or if you are just starting one, we recommend checking out this blog on how multifamily properties can get the most out of reputation management efforts.
Reputation Management: The Tool You Need for Marketing Your Apartment Community
If you follow the creative outreach marketing ideas for apartment communities above, there’s no reason you shouldn’t be able to beat your competition!
In particular, focusing on improving tenant reviews is one of the best marketing strategies you can adapt to find new tenants as well as get real-time feedback from people living in your facility. It’s a scalable marketing solution that will help you grow your business year after year.
About the Author
Content Marketing Specialist