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June 26, 2019

3 Best Practices for Optimizing Your Social Media Management Strategy

By: Kayla Zamary

In our latest webinar, Binary Fountain’s Sr. Director of Project Manager Chase Ausley covered best practices for managing social media content at-scale and demonstrated how an all-in-one social media management platform can make this process more efficient and meaningful for your organization. Here are some of the key takeaways from the presentation: Use Social Listening…

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social media management strategyIn our latest webinar, Binary Fountain’s Sr. Director of Project Manager Chase Ausley covered best practices for managing social media content at-scale and demonstrated how an all-in-one social media management platform can make this process more efficient and meaningful for your organization.

Here are some of the key takeaways from the presentation:

Use Social Listening to Understand Customers’ Problems and Find a Solution  

Businesses that don’t take their social media presence seriously are missing out on significant opportunities to grow their customer base. According to a 2018 report on social media usage from GlobalWebIndex, 98 percent of digital consumers are social media users, and users spend an average of nearly two-and-a-half hours on social media platforms daily.

Monitoring online reviews of your organization is one of the simplest but most effective means of tracking customer sentiment and collecting answers. More importantly, reviews are trusted and actively used by potential customers. According to Binary Fountain’s 2019 Renter Insight and Digital Engagement Survey85 percent of apartment seekers trust online reviews as much as a personal referral, and according to a report from BrightLocal89 percent of all consumers read businesses’ responses to reviews. 

A social listening solution can help prevent a business from missing out on opportunities to engage with their audience. These tools help businesses create processes that allow them to respond in a prompt and consistent manner to all feedback and reviews.

Utilize Social Listening Data To Grow and Improve Your Business 

The words and phrases that your customers use are an excellent resource to use when crafting your marketing content strategy. When reading comments, pay attention to the benefits or features that consumers mention most. What pain points do they encounter? What do they value about your service? These candid insights can inspire the tagline for your next ad or become the focus of an email campaign.

The data you gain from social listening can also be used to set goals and KPIs for departments throughout your organization. For example, your content department could be tasked with identifying four consumer questions and producing an in-depth article to answer them each month. Similarly, your product development team could be asked to identify two potential feature additions or upgrades based on information gained from consumer feedback and comments.

Create the Right Social Media Content for Your Audience 

Consumers generally respond best to content that “gives,” rather than “takes,” meaning that they’d rather see content that provides a benefit or solves a problem they’re facing. Some examples include responding to frequent customer questions, offering discounts or posting entertaining content that allows consumers to interact and share with one another.

When developing content, this is where an organization can really utilize the data they’ve collected from their social listening tools. The data they collect should be able to solve for these questions: 

  • What features or promotions do our customers like and engage with the most? 
  • What topics or trends are getting attention on social media? 
  • What kinds of questions are customers frequently asking? 
  • What causes or issues do our customers care about? 
  • What influencers have the most sway in our industry? 

The more you know about your customers, the better you become at creating content that they want to like, comment on and share. 

Register here to begin watching this webinar on-demand

About the Author

Kayla Zamary
Marketing Manager

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June 25, 2019

Binary Fountain’s 2019 Renter Insight & Digital Engagement Survey

By: Alex Hay

When it comes to finding an apartment, where do consumers look for information and who do they trust for advice?   In our 2019 Renter Insight and Digital Engagement Survey, we asked more than 1,100 current and prospective renters to give us their perspectives on a variety of important topics, such as online reviews and listings,…

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renter insight digital engagement surveyWhen it comes to finding an apartment, where do consumers look for information and who do they trust for advice?  

In our 2019 Renter Insight and Digital Engagement Survey, we asked more than 1,100 current and prospective renters to give us their perspectives on a variety of important topics, such as online reviews and listings, referrals, pain points and must-haves for a new apartment.

Using this e-book, property owners and managers can gain insight into what renters are thinking and learn about. 

Here are some of the biggest takeaways you’ll get from this ebook:

How renters search for and use information regarding apartments 

In the past, consumers had to seek out recommendations from family and friends or rely on word of mouth when seeking a place to rent.

Today, more consumers are going online to guide their search and help them make their final housing choice. From the survey, it was found that 96 percent of respondents considered online reviews and ratings when searching for a rental property and 85 percent also said they would consult online reviews even if they had been given a personal referral at the start of their search.

Without a doubt, the most influential online resources that renters turn to are review platforms.

How you can maximize your reach and ensure your properties are well represented

Positive online ratings and reviews are not just a nice-to-have for today’s multifamily properties–they are essential for maintaining a healthy resident acquisition pipeline.

Our survey respondents told us that online ratings and reviews are among the first factors they consider when looking for a place to rent. Altogether, 85% of them indicated that they looked at online ratings and reviews at the beginning of their search or before choosing which apartments to visit.

More than half of our respondents indicated that they used online search engines to begin their apartment research, while 16 percent said they used an apartment listing site. A minority of respondents also consulted social media, ratings and review sites and property websites in their search strategy.

The biggest pain points for renters during the apartment search

When it comes to marketing to prospective residents, we wanted to know where property owners fell short. We asked our respondents to choose which tasks they found most frustrating about searching for a rental property.

Many respondents identified issues related to customer service and the logistics of visiting properties as frustrating. However, the most frequent pain point for our survey respondents was finding accurate information online about the property–31 percent of respondents agreed this was their biggest issue with finding a rental property.

There are many more insights available to help you understand what potential renters are looking for!

Download this free ebook to see how you can take control of the online conversations already happening about your multifamily properties.

Download Your Free Ebook Here

About the Author

Alex Hay
Content Marketing Specialist

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June 20, 2019

5 Marketing Ideas for Apartment Communities

By: Alex Hay

Do you struggle to come up with creative marketing ideas for apartment communities? You’re not alone. Hundreds of owners or marketers of apartment complexes search online for marketing ideas that can fill their units with happy residents. You know you have one of the best multifamily properties in your local area, but you aren’t sure…

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marketing ideas for apartment communitiesDo you struggle to come up with creative marketing ideas for apartment communities?

You’re not alone.

Hundreds of owners or marketers of apartment complexes search online for marketing ideas that can fill their units with happy residents. You know you have one of the best multifamily properties in your local area, but you aren’t sure how to make yourself stand out in the noise.

At Binary Fountain, we want to help you come up with creative marketing ideas for your apartment communities that will help you generate leases and stand out compared to your competition. These aren’t going to be “the next big” ideas that are a flash in the plan but well thought-out marketing strategies you can use to create long-term success for your business.

Here are our top 5 marketing ideas for apartment communities.

Run Paid Social Ads on Social Media

Many people try to be the next big thing on social media, but the reality is very few companies actually “go viral” or make a big splash in the space. While you should always have a presence and be active on organic social, (like Facebook and Instagram) you are probably better served using paid advertisements on these digital marketing channels if you are looking for qualified leads.

Getting buy-in for paid media campaigns can sometimes be tricky because some business owners either don’t understand why they would pay to advertise on a free platform or because they don’t want to spend money in general.

Here’s the truth though: paid ads on social media is one of the most cost-effective marketing ideas you can have for apartments if done right. Through these powerful marketing platforms, you have the ability to deliver ads to potential renters based on their location, demographics and their interests.

For only $15-25 dollars a day, you can create an effective marketing outreach campaign for your ideal renter. Very few marketing ideas for apartment communities are as dependable as paid ads for proven ROI.

To get started, think about what the demographics are of your current tenants and the lifestyle they lead. That will help you understand what kind of ads you should be running and what audience you should target to get the best ROI.

Remember, if you can get just one new tenant who is paying $800 a month in rent, that’s probably worth the $200 in advertisements you spent in a month marketing to them.

Become an Expert Guide of Your City

One great way to set yourself apart from your competition is to become the local guide for your area. This means taking the time to make recommendations and being thoughtful about posting information about your city or neighborhood.

Doing this endears you to your community and shows your passion for where your location is, making renters want to live there. It’s one thing to say, “our city is a great location to live.” It’s another thing to show it.

We recommend taking the time to review and meet with other local businesses to grow your influence in the community. Find strategic partnerships with gyms, restaurants, moving companies and other establishments for cross-promotional opportunities.

If done correctly, you could greatly increase your digital footprint with quality bank links to your site, improving your chances of appearing in local search results.

Upgrade Your Listings on Apartment Sites

Very similar to paid social media campaigns, many multifamily properties don’t want to spend the money on apartment listing sites like Trulia, Apartments.com or Rent.com.

Upgrading your profile will help you show up at the top of search results and ensure you get more exposure to potential renters. You will want to measure how effective this marketing strategy is for bringing in quality leads, however, as it does not have the same level of targeting that paid social does.

Claim your Google My Business Listing

If you haven’t claimed your Google My Business Account on Google, this is an immediate step you can take to improve your local SEO and get a better understanding of what people are saying about your property online.

Incredibly, Google My Business is a free profile that only 44% of local businesses are using. Don’t be one of those that aren’t!

Google My Business is a powerful marketing tool that, when optimized, will help you appear in local search results, help potential tenants find your location, increase your website traffic and bring you better customer insights from reviews.

Speaking of reviews…

Start a Reputation Management Program for Apartment Complexes

One of the best marketing ideas for an apartment is a scalable, actionable reputation management program.

If you don’t have a reputation management program set up, you are missing out on valuable insights that can help you better understand what customers are saying about your business and what matters most to them. In today’s digital world, poor online reviews and failing to meet consumer expectations can sink any business.

Research shows 75% of prospective tenants look at reviews and apartment ratings multiple times in their apartment search, and 70% are more likely to visit a property with a better online reputation than a competitor with worse reviews.

An online reputation management program for apartments can help you:

  • Identify where you can improve customer service for your tenants
  • Give you insight about matters most to your tenants
  • Track online reviews across multiple review platforms (Google, Facebook, etc)
  • Give you a chance to interact with reviewers and turn a negative review into a positive one
  • Help you stand out from your competition
  • Attract prospective tenants with positive listings
  • Increase renewals due to improved tenant satisfaction

If you don’t have a program set up, or if you are just starting one, we recommend checking out this blog on how multifamily properties can get the most out of reputation management efforts.

Reputation Management: The Tool You Need for Marketing Your Apartment Community

If you follow the creative outreach marketing ideas for apartment communities above, there’s no reason you shouldn’t be able to beat your competition!

In particular, focusing on improving tenant reviews is one of the best marketing strategies you can adapt to find new tenants as well as get real-time feedback from people living in your facility. It’s a scalable marketing solution that will help you grow your business year after year.

About the Author

Alex Hay
Content Marketing Specialist

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June 19, 2019

6 Reasons Why You Need Social Media Management Tools

By: Alex Hay

Social media is a necessary tool for brand promotion. However, against a cacophony of voices in already crowded platforms, it can feel impossible to be heard. Moreover, keeping networks up to date and engaging customers in a personalized way can be very time consuming if not impossible. In a marketplace where “98% of digital consumers”…

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social media management tools

Social media is a necessary tool for brand promotion.

However, against a cacophony of voices in already crowded platforms, it can feel impossible to be heard. Moreover, keeping networks up to date and engaging customers in a personalized way can be very time consuming if not impossible.

In a marketplace where “98% of digital consumers” around the world use social media, according to Global Web Index, social media management tools make the difference. The right tools are critical to social listening and publishing content at a scale that matches the size of your business.

Below are several reasons why the right tools like Binary Fountain’s brand reputation management software can help businesses run effective campaigns.

  1. You can manage multiple accounts in one location.

Social media management software allows you to control all or nearly all of your accounts from one dashboard.

Without tools like this, businesses need to log into multiple accounts each day and use password sharing software to collaborate with others on your team.

  1. You can invite and collaborate with multiple users.

With social media management software, you can add users and control permission levels. This enables you to create a workflow of drafting and publishing content as needed.

  1. You can schedule in bulk instead of manually posting one-by-one.

Social media management software enables you to use templates to populate and upload to schedule your posts in bulk. This saves hours of individually drafting and scheduling posts.

Additionally, you can look at your editorial calendar from a big picture perspective, ensuring you’re covering the range of content that will best serve your customers and prospective customers.

Without software like this, it is difficult to see what others are scheduling. Additionally, someone else may publish a post immediately without the context of what other posts are coming up.

  1. Track brand-specific keywords for your brand.

Social media management tools allow you to track and follow keywords that are relevant to your business. This means you get real-time notifications of brand mentions across social media platforms, whether your brand is tagged or not.

Without this software, you can try to track brand-specific search terms using Google alerts. But chances are most mentions will mostly go undetected by your company.

Not having the right tools in place can be devastating when a PR crisis breaks out on social media. Being able to quickly respond and enter the conversation at the right time is critical.

  1. Publish to all relevant social platforms.

Your customers and potential customers are using a variety of social media platforms. Social media management software allows you to publish to all the social platforms relevant to your business at the touch of a button. With new platforms being developed all the time, you can stay on top of new platforms while keeping a presence on the established ones.

  1. See what is important to your client base and create content around their needs.

Binary Fountain’s Natural Language Processing (NLP) software distills the essence of what is being said about your brand into actionable insights you can incorporate in your marketing. Uncover the important themes, pain points and value-adds your customers are getting from your products and services in the terms that they use.

This works for both negative and positive online reviews. Use these insights to create tailored content that feels ultra-personalized to your target customers, makes them feel heard and understood, and keeps them coming back for more.

With deep analytics dashboards, you can keep all your team members on the same page in real time.

Businesses who do not use software like this can only use lagging indicators, like clicks and conversion rates, to find out if their content is hitting the mark. And in the speed of business today, that can be too late.

In summary, using the right social media management tools can help you better listen to what your customers are saying and turning those sentiments into achieving true product-market fit. This will allow you to attract and gain loyal customers who become brand ambassadors.

For more about social media management tools, download Binary Fountain’s Complete Guide to Social Listening and Publishing for Enterprise Brands.

 

About the Author

Alex Hay
Content Marketing Specialist

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June 18, 2019

6 Frequent Questions about Google Reviews

By: Alex Hay

Google reviews are a critical element of brand reputation management. Not only do reviews account for almost 15% of Google’s ranking algorithm, but consumers are increasingly turning to them to influence their purchasing decisions. For example, 98% of people surveyed by Apartments.com said they read property reviews before they consider looking at a place to…

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google reviewsGoogle reviews are a critical element of brand reputation management.

Not only do reviews account for almost 15% of Google’s ranking algorithm, but consumers are increasingly turning to them to influence their purchasing decisions.

For example, 98% of people surveyed by Apartments.com said they read property reviews before they consider looking at a place to live. According to another survey, 95% of potential customers look at reviews of various businesses before making a purchase.

When someone searches for your business, you want them to find accurate social proof of your brand. Reviews appear on your Google My Business (GMB) listing. Here are six frequent questions you may have when managing Google reviews to protect your online reputation.

How Can You Track Google Reviews?

When you claim your GMB account, you can track and respond to customer reviews as your business name.

Google users who sign in can leave reviews for your business and rate it. These reviews appear either on your GMB listing or on Google Maps.

When you log into your GMB account, you can click “reviews” on the left side of the dashboard. This will take you to a list of all your reviews.

You can select the “Customer reviews” box in the GMB settings page to receive an email notification any time a customer leaves a review for your business.

However, if you have more than 100 locations under your GMB account, Google deactivates that feature. Businesses of that size need a brand reputation management review manager.

Can You Delete Google Reviews? If so, how?

You may have several reasons to want to delete a Google review. The review may include inaccurate information or be inauthentic. A competitor may have planted a fake review or a disgruntled employee may look to blow off steam in a public way.

There is good news on that front. Last December, Google changed its policy to prevent former employees from leaving reviews on the business listing.

If the offending review is grossly inaccurate or obviously fake, you can “flag” the review in your GMB dashboard. Simply navigate to reviews from the left-hand side. Click the individual review, then click the three stacked dots on the top right. This allows you to report a policy violation associated with the review.

If the review is negative and does not violate policy, take the time to respond. Consumers look for negative reviews to see how and if you respond well. Negative reviews can actually build trust with potential customers by showing you are willing and ready to make things right. Click to read more about how to respond to negative reviews the right way.

How Do You Utilize Google Review Widgets?

Many business managers do not consider embedding Google reviews on their website. Or, they think about copying and pasting their favorite reviews on their site for brand promotion.

However, customers are more likely to trust embedded Google reviews. You can embed these reviews to be static or update dynamically by using a Google review widget.

If your site runs on WordPress, you can install a plugin that will pull in Google reviews and display them on your website. You can search the WordPress plugin database for one that is compatible with your site.

How Do You Manage GMB Users?

When you have multiple locations you manage under GMB, chances are you have multiple users who share responsibilities. Three types of users include owners, managers and site managers. To add or remove users, sign into your account, click the three-dot menu on the location group or business you would like to manage.

Click the “x” of a person you’d like to remove or enter an email address of a user you would like to add. Once the user accepts the invitation, they will be able to edit and make changes within the accounts specified.

How Can I Manage GMB Location Groups?

Location Groups were previously known as business accounts. These groups allow users to bulk management accounts with multiple locations. Once you create a group you can also consolidate locations that exist under separate accounts.

How Can I Get Google Local Guide Reviews?

Local Guides earn points and incentives by contributing content to Google Maps. Google’s algorithm is likely to give a Local Guide’s review more authority and rank higher in the reviews listing.

However, there is no direct way to solicit a Local Guide positive online review, nor would you want to do that, as that can be a violation of policy.

But, you can optimize your business listing to make it easier to attract Local Guides to leave a review. Some ways to optimize your listing includes

  • Adding search-specific keywords
  • Add video to show your features and services
  • Add an appointment scheduler URL so Local Guides can easily schedule an appointment

Any More Questions?

Google My Business help center has a robust resource for information on managing reviews here.

About the Author

Alex Hay
Content Marketing Specialist

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June 13, 2019

Hospital Reputation Management Made Easy

By: Alex Hay

Binary Fountain’s Senior Vice President of Marketing, Aaron Clifford, was recently a featured guest on Medicom Health’s webinar, “Hospital Reputation Management Made Easy.” In this presentation, Aaron explained to audiences why hospital reputation management is a critical, if not overwhelming, task and offered strategies for guaranteed management success. Consumerism in Healthcare One point that Aaron…

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hospital reputation managementBinary Fountain’s Senior Vice President of Marketing, Aaron Clifford, was recently a featured guest on Medicom Health’s webinar, “Hospital Reputation Management Made Easy.”

In this presentation, Aaron explained to audiences why hospital reputation management is a critical, if not overwhelming, task and offered strategies for guaranteed management success.

Consumerism in Healthcare

One point that Aaron put an early emphasis on was the growth of “consumerism” in the healthcare space.

“‘Consumerism’ is no longer a buzzword in healthcare–it is the reality,” he said. “Consumers are researching and comparing products and services by things like prices and reviews, including their healthcare providers.”

Additionally, he pointed out that 68% of health-related searches now begin on mobile devices and 77% of patients search online for doctors before making an appointment. These statistics show that having a solid online reputation is key to continued growth, particularly on mobile.

Creating a Hospital Reputation Management Strategy

Aaron then laid down 4 steps hospitals and other healthcare providers need to take to build the groundwork for a reputation management strategy:

  • Own your online presence–find all potential places your hospital could be listed, take ownership and update and relevant information
  • Monitor all mentions and reviews–set up automated alerts to track comments whenever they are posted
  • Respond to feedback–whether comments are positive or negative, make responding to patients a priority, comply with HIPPA guidelines and keep it professional
  • Generate reviews–don’t bait patients into providing just positive comments, as feedback of all kinds help you grow the most

Beyond Third-Party Reviews

Lastly, Aaron talked about how centering hospital reputation management around transparency can significantly boost brand sentiment and patient loyalty. His three specific goals of transparency were:

  • Manage online presence to ensure facilities are better represented online
  • Publish existing survey data, like CAHPS, to gain consumer trust
  • Influence consumer choice by driving traffic to your site over third-party review sites

View this webinar on-demand here.

About the Author

Alex Hay
Content Marketing Specialist

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June 11, 2019

Improving the Patient Experience: A 360-Degree Review of All Patient Touchpoints

By: Alex Hay

Healthcare providers of all sizes are following in the footsteps of major commercial brands like Amazon, Google and Lyft to focus on customer-centric marketing and new digital engagement methods for improving the patient experience. People now expect to find the same qualities that they value in commercial environments in healthcare settings, from the website to…

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improving the patient experience

Healthcare providers of all sizes are following in the footsteps of major commercial brands like Amazon, Google and Lyft to focus on customer-centric marketing and new digital engagement methods for improving the patient experience. People now expect to find the same qualities that they value in commercial environments in healthcare settings, from the website to the follow-up survey.

Healthcare providers need to tailor their online messaging and reputation to factor in what their patients are seeking out and use this information to shape their patient experience initiatives.

Amidst evolving patient expectations and surging competition, healthcare innovators must create and deliver a robust consumer engagement practice that edges out vertical opposition and earns market share.

Our latest whitepaper, “Improving the Patient Experience: A 360-Degree Review of All Patient Touchpoints,” addresses the importance of owning your digital presence to deliver a unified patient care experience that goes beyond a new logo, branding initiative and website. You’ll learn how to:

● Optimize positive patient engagement with an interactive, robust patient experience across every interaction
● Building a transformative digital platform that aligns business initiatives with ultimate consumer demands
● Recognize your current place in the market and manage brand reputation

Download the whitepaper here to get all of the insights.

 

About the Author

Alex Hay
Content Marketing Specialist

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June 10, 2019

Byline: Use SMS to Mount a Mobile Testimonial Campaign for Your Dental Office

By: Alex Hay

Binary Fountain’s Senior Vice President of Marketing, Aaron Clifford, recently penned a blog for Dentistry Today to talk about how dental practices can leverage mobile engagement for instant feedback and to elevate their online presence. “If dentists are already interacting with their patients via SMS to confirm appointments, they should consider adding another layer of…

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mobile testimonial campaignBinary Fountain’s Senior Vice President of Marketing, Aaron Clifford, recently penned a blog for Dentistry Today to talk about how dental practices can leverage mobile engagement for instant feedback and to elevate their online presence.

“If dentists are already interacting with their patients via SMS to confirm appointments, they should consider adding another layer of SMS engagement and ask patients to leave a review or fill out a survey,” he writes. “Following up via text message directly after a patient leaves the office is the most effective way to engage patients and inspire immediate action.”

Aaron also offers these best practices for Implementation:

  • Craft the content: The message should be short and sweet, ie, get to the point. Provide a call to action within the message and include a clickable link to direct the patient to a review site. Offer the necessary details, but don’t inundate the patient with too much information. If it is too long, the patient will not bother reading the content. Keep in mind that SMS has a limit of 160 characters per message, and we recommend keeping your outreach concise to one SMS message.
  • When to send: Timing matters. It is more likely for a patient to leave a review immediately after the visit as the experience is still top of mind. If too much time lapses, the patient might feel less connected and therefore not engaged enough to leave a review. The recommendation is to reach out once or twice post-visit via SMS to request a review, but don’t overwhelm the patient with countless follow-ups.
  • Say thanks: When patients take the time to post a review on a rating site or social media channel, be sure to thank them. When you reach out to let these patients know your office appreciates the time it took to leave an honest review, either positive or negative, patients will be more likely to leave reviews in the future.
  • Measure performance: Once an SMS campaign is implemented, keep track of your office’s performance by monitoring, assessing, and benchmarking the results. Pay close attention to patient retention rates both before and after the mobile testimonial outreach to see how transparency and engagement can positively affect a practice.

You can read the whole article at Dentistry Today here.

About the Author

Alex Hay
Content Marketing Specialist

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June 07, 2019

How Online Ratings Affect Healthcare’s Bottom Line

By: Alex Hay

Binary Fountain’s Senior Vice President of Marketing, Aaron Clifford was featured in the ModernMedicine Network’s “Physicians Practice” blog to talk about how healthcare practices need a reputation management strategy to help provide excellent customer service and operate a profitable business. Aaron brought up key findings from a recent consumer survey that found: 95 percent of respondents say…

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online ratingsBinary Fountain’s Senior Vice President of Marketing, Aaron Clifford was featured in the ModernMedicine Network’s “Physicians Practice” blog to talk about how healthcare practices need a reputation management strategy to help provide excellent customer service and operate a profitable business.

Aaron brought up key findings from a recent consumer survey that found:

  • 95 percent of respondents say online ratings and reviews are “somewhat” to “very” reliable,
  • 70 percent of Americans say online ratings and review sites have influenced their decision when selecting a physician and
  • 41 percent of consumers still check online ratings and reviews of physicians/specialists even when referred by another physician.

He used this to make the case that maintaining a positive online reputation is crucial to promoting a successful business.

Aaron also discussed the roles that patient experience plays in reputation management and the need to shift to value-based care.

“Reputation monitoring and management is most effective when a large percentage of patients and caregivers are participating,” he writes. “The more feedback captured via Consumer Assessment of Healthcare Providers and Systems (CAHPS) surveys, ratings and review sites or social media, the better the patient experience will be for future patients.”

You can read the full article on ModernMedicine Network’s blog here.

About the Author

Alex Hay
Content Marketing Specialist

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June 06, 2019

10 Stats That Show How Google Maps Is Evolving For Local Businesses

By: Alex Hay

Showing up on Google Maps is absolutely essential for attracting new customers. Having your business properly listed and appear in search results can be the difference of making it big and being forgotten. If you run a storefront, hospital or other brick and mortar business, the importance of Google Maps can be immeasurable for people…

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google maps

Showing up on Google Maps is absolutely essential for attracting new customers. Having your business properly listed and appear in search results can be the difference of making it big and being forgotten.

If you run a storefront, hospital or other brick and mortar business, the importance of Google Maps can be immeasurable for people visiting your business. Google Maps is the forefront of trusted information online and showing up in search results is essential to connecting with new customers.

But since its initial launch in 2005, Google Maps has continued evolving to fit the needs of its user base, transforming from a general map function to a full-fledged GPS and online listings platform.

Despite the fact that there are more than 1 billion monthly active users, many do not understand the full potential that Google Maps offers local businesses in their quest to reach #1 in search rankings.

We’ve pulled together a handy infographic to demonstrate the impact Google Maps has on local business searches and where people are finding the most success with the app.

Download the infographic here to see all of the insights.

 

About the Author

Alex Hay
Content Marketing Specialist

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