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February 01, 2019

Infographic: How Can Text Messaging Grow My Business?

By: Kayla Zamary

Did you know that text messages have an average open rate of 82%? That’s nearly 8 times the total of email response rates. Imagine what your business could do if your messaging was read consistently by almost your entire audience? With Mobile Testimonials, companies can use text messaging to expand their influence directly to their audiences’…

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Did you know that text messages have an average open rate of 82%? That’s nearly 8 times the total of email response rates.

Imagine what your business could do if your messaging was read consistently by almost your entire audience?

With Mobile Testimonials, companies can use text messaging to expand their influence directly to their audiences’ mobile devices. Within hours or minutes of an interaction with a customer, a business can send out a customized request asking for a review of the experience. This is not only timely messaging, but it helps your brand stay top of mind while the customer replies.

Read on for even more evidence that text messaging can grow your business and increase engagement with customers:

Mobile Testimonials Stats

Download your own copy of this infographic to keep here!

About the Author

Kayla Zamary
Marketing Manager

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January 31, 2019

What is Natural Language Processing and How Can it Help Hospitals Improve Care?

By: Kayla Zamary

The healthcare industry relies heavily on data to find patterns, make breakthroughs, and improve the lives of all patients. However, healthcare providers deal with so much data that it is difficult to store, analyze, and synthesize all of it in meaningful and efficient ways. This is a problem that cannot be solved with human minds…

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natural language processingThe healthcare industry relies heavily on data to find patterns, make breakthroughs, and improve the lives of all patients. However, healthcare providers deal with so much data that it is difficult to store, analyze, and synthesize all of it in meaningful and efficient ways. This is a problem that cannot be solved with human minds alone. Artificial intelligence, however, presents a promising solution for handling data analytics in the healthcare industry.

Early forms of AI have already been implemented in every major industry. Though the technology is young, it is growing at an exponential rate. AI systems learn as they go, getting better and faster at analyzing data to help humans make decisions. One of the methods by which AI does this is known as Natural Language Processing, or NLP.

Natural Language Processing (NLP): What is It?

NLP describes the ways in which artificial intelligence systems gather and analyze raw data from human language to extract patterns, uncover meaning, and formulate responses. NLP focuses on four categories of language: syntax, semantics, discourse, and speech. In other words, NLP attempts to get to the heart of language formation and use that understanding to automate and improve human processes.

NLP can be rule-based or statistical. Rule-based NLP requires that humans code a set of heuristics into the system beforehand, while statistical NLP requires that the AI learn its own set of rules based on large amounts of data. This latter method may take longer, but it tends to produce more authentic results that help advance NLP technology further.

A crude example of NLP in action would be the AI robot Sophia having seemingly off-the-cuff conversations with interviewers. Experts claim that Sophia does not fully express NLP, however, as “she” likely comes with pre-programmed answers. Ideally, NLP systems would gather natural language data in real time, analyze it faster than the human brain, and come up with truly original responses, not already programmed or biased.

How NLP Can Help Healthcare Providers

Because the healthcare industry deals with so much data, there is perhaps no better application for NLP than health analytics. When it comes to prognosis and record-keeping, healthcare providers can be incredibly limited and inefficient. Medical professionals must sort through data on each individual patient and analyze it from every angle to help determine diagnoses and treatment solutions. Binary Fountain’s NLP technology greatly reduces the time and energy spent sifting through this data, helping providers make better decisions for their patients and giving them actionable insights for improving patient experience.

By targeting patterns of language, finding keywords, comparing records, and analyzing patient data, NLP systems hone in on the most relevant information. This helps healthcare providers improve patient experience in multiple ways. First, patients spend less time in the waiting room and in the doctor’s office itself. With Natural Language Processing, doctors can easily find the best possible treatment method for a specific patient based on his/her genetic information, previous health records, and other probabilities.

NLP and Patient Feedback

Natural Language Processing also proves valuable in gathering insights from patients. Healthcare providers who want to better manage their reputation or learn more about their patients can use NLP technology to find and analyze relevant data regarding patient experience and more. For example, NLP could identify reviews with phrasing like ‘waiting’ ‘long time’ or ‘after an hour’ to determine a doctor’s office was having issues with wait times.

By targeting and analyzing keywords and phrases from social media, online review sites, and post-care surveys, the algorithm can report on areas that need attention. This information helps healthcare providers improve the patient experience while in the clinic and better engaging patients.

Healthcare facilities would also increase patient satisfaction and reduce employee burden using NLP. Patients could enter information and/or ask questions about their health in a text field, then, NLP systems could respond accordingly, eventually connecting the patient to an online doctor if necessary.

Natural Language Processing is changing the way all industries, including healthcare, gather information, analyze it, and use that data to improve all aspects of the operation.

About the Author

Kayla Zamary
Marketing Manager

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January 25, 2019

How Can Text Messaging Grow My Business?

By: Kayla Zamary

What could your business accomplish if you could get your messaging in front of 99 percent of all your customers and get more than a third to respond? In Thursday’s webinar, “How Can Text Messaging Grow My Business?”, we discussed how these open and response rates reflect those of text messaging, and how businesses can…

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mobile testimonialsWhat could your business accomplish if you could get your messaging in front of 99 percent of all your customers and get more than a third to respond?

In Thursday’s webinar, “How Can Text Messaging Grow My Business?”, we discussed how these open and response rates reflect those of text messaging, and how businesses can leverage this highly-responsive mobile platform to generate goodwill and more reviews from customers.

Here are some of the biggest takeaways from our presentation:

Increase response rates on reviews and testimonials via mobile device

Consider these two statistics:

  1. 68 percent of consumers choose a business based on positive online reviews
  2. 70 percent of consumers search for businesses with their mobile device

The obvious conclusion is that more people are on their smart phones now than ever before, and they’re using mobile devices to make purchasing decisions based on online reviews.

Because texting is a much more immediate and personal form of communication, as opposed to email, this is a perfect tool to use for review generation. Processes can be established so that whenever your customer has an interaction with your business, they will be sent an automated text requesting a review shortly afterwards.

This is also beneficial in that it ensures you will get follow-up when customers have your business at the top of their mind and they can thoughtfully provide feedback on their experience.

Measure performance on campaigns and automate processes for your staff

Mobile Testimonials are managed through an online dashboard, making it easy to track key performance indicators such as click rates, conversion rates, overall review ratings and more. Results can also be segmented by factors like time frame, location, and specific review sites.

Instead of having marketing staff get tied down following up on customer reviews and other reputation management tasks, processes can be automated and directly accessed from one online portal.

Strategically target review sites like Google and Facebook to ensure your reviews are seen

Targeting the popular review sites can ultimately have an impact on your bottom line. One study shows that just a one star change in a business’ rating can lead to a 5 to 9 percent difference in revenue.

That’s why it is so important to manage your reputation online and control the conversation regarding your business. This is accomplished by proactively engaging with conversations on popular sites like Google and Facebook to show customers you care about your brand and the services you provide.

Want to learn more?

Watch the on-demand webinar or contact us for a demonstration.

Schedule a Demo

 

About the Author

Kayla Zamary
Marketing Manager

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January 24, 2019

How Reviews Can Help or Hurt Your Search Engine Rankings

By: Kayla Zamary

It’s more likely than not that your customers are comparing goods and services online by using review sites. In fact, 90 percent of consumers choose what companies they should do business with based on positive reviews they find online, according to a Forbes report. Today’s shoppers seek authentic and real input from others to influence…

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search engine rankingsIt’s more likely than not that your customers are comparing goods and services online by using review sites. In fact, 90 percent of consumers choose what companies they should do business with based on positive reviews they find online, according to a Forbes report.

Today’s shoppers seek authentic and real input from others to influence their purchasing decisions, and one survey conducted by BrightLocal even shows that 91% of 18-34-year-olds trust online reviews as much as a personal recommendation from a friend or family member.

That’s why it is so important for companies to be proactive in both seeking out reviews and participating in conversations online with consumers. Although negative reviews can occasionally be disheartening, they can also provide valuable insight into gaps in your services or improvements that can be made to the customer experience.

In our latest e-Book, “How Reviews Can Help or Hurt Your Search Engine Rankings,” we cover some of the best ways to control the conversation around your company and generate more reviews overall.

Within the e-Book, you will learn:

  • How to make your organization “review positive”
  • How to claim your online business profiles and make them work for you
  • How to respond to reviews professionally and constructively
  • What tools to use to supercharge review generation and improve service delivery

Download this free e-Book here to access these insights and build up your online reputation.

About the Author

Kayla Zamary
Marketing Manager

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January 23, 2019

How AI is Changing Healthcare in 2019

By: Kayla Zamary

  Every year we get closer to a world partially run by artificial intelligence. While its full potential is still unknown, there is no doubt that AI is already improving many aspects of our lives, including transportation, agriculture, education, commerce, and healthcare. While the future of artificial intelligence in all of these institutions is uncertain,…

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ai in healthcare

 

Every year we get closer to a world partially run by artificial intelligence. While its full potential is still unknown, there is no doubt that AI is already improving many aspects of our lives, including transportation, agriculture, education, commerce, and healthcare.

While the future of artificial intelligence in all of these institutions is uncertain, we can make predictions based on the ways in which AI is currently changing them. Healthcare providers have seen plenty of changes as a result of AI advancements, from improving the patient experience to managing and acquiring data. Here is how AI is changing healthcare in 2019, and how it may affect the industry moving forward.

How AI Helps Patients

Helping patients is the main purpose of any healthcare institution or professional. Developments in AI technology are making it easier for patients to get the help they need when and how they need it. Artificial intelligence is built on gathering copious amounts of data and analyzing it in complex ways.

By collecting textual information from several review sites, social media posts, and post-care surveys, Natural Language Processing (NLP) engines can find common themes and areas of focus for providers. This data can then be used to improve the patient experience.

AI and Improved Quality of Life

Even the best doctors, nurses, and surgeons suffer from human limitation. There are objects and patterns of development we cannot detect with our native senses, even with high-powered imaging devices.

AI, however, using algorithms and data analytics, could possibly address nuances and predict outcomes that escape human awareness. Using this information, doctors could diagnose problems earlier, improving the lives of patients.

Though still in the research and development phase, scientists are also looking into ways of using AI to help patients with neurological disorders communicate and possibly enhance motor function. By interfacing AI with the patient’s brain, these functions could be restored.

How AI Helps Healthcare Providers

Just as AI improves the lives of patients, this technology is making it easier for health institutions to provide the best care possible and promote their services.

Medical professionals will face a wide variety of random scenarios in the field. Prior methods of training could only go so far in simulating these possibilities. With artificial intelligence, training protocols can more accurately replicate realistic scenarios based on natural speech algorithms. Students will face more complex testing situations that will better prepare them for the real thing.

AI might also prove useful in patient data management. Rather than having to fill out several forms, process them, and dig them out, medical personnel could leave these tasks to AI-powered technology. This would give doctors quick access to pertinent data for each patient, and also save patients time and energy.

New patient information could be quickly uploaded, stored, and analyzed by AI algorithms. This data could be used for early detection or prevention of certain illnesses, or for optimized treatment of existing diseases.

Brand Promotion, Reputation Management, and New Patient Acquisition

AI solutions also help healthcare providers target the right audience. Providers can access metrics on how their marketing campaign is doing, who it is reaching, and how it can be improved.

A solid brand promotion strategy also relies on maintaining a strong reputation online. Using AI, healthcare providers can improve their reputation and increase positive online reviews while finding and addressing negative feedback or malicious content.

By engaging with all legitimate reviews, good or bad, providers enhance their brand perception, acquire new patients, and bolster patient loyalty.

How Will AI Affect Healthcare in the Future?

With so many advancements in AI occurring simultaneously, it seems that we are on the brink of a new technological age. Though we do not know what the future will bring, it seems AI will bring increasingly positive implications for healthcare providers and patients alike.

Data-driven AI will continue to help doctors detect illnesses earlier than ever before, improve patients’ quality of life, and strengthen the bonds between providers and their patients, new and old. Researchers continue to work hard to overcome some of the implementation barriers of AI in healthcare.

About the Author

Kayla Zamary
Marketing Manager

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January 17, 2019

How to Manage Online Review Platforms for Multifamily

By: Kayla Zamary

The power of online reviews Everyone knows that consumers rely on online reviews and ratings when researching and choosing products and services – and apartments are no exception. These results from the BrightLocal’s 2018 Local Consumer Review Survey really drive home the relationship between reputation as represented in online reviews, and the powerful influence they…

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multifamily reputation managementThe power of online reviews

Everyone knows that consumers rely on online reviews and ratings when researching and choosing products and services – and apartments are no exception.

These results from the BrightLocal’s 2018 Local Consumer Review Survey really drive home the relationship between reputation as represented in online reviews, and the powerful influence they have on consumer choices:

  • 86% of consumers read reviews for local businesses.
  • Consumers read fewer than 10 reviews before forming an opinion about a business.
  • 91% of consumers trust online reviews as much as a personal recommendation.

People are talking

Effective reputation management requires that you monitor − and participate in − online conversations. You probably have a Facebook page for your properties, and you may have someone assigned to read posts and comments.

However, in competitive multifamily markets where properties compete for renters, it is vital that you know where renters and potential renters are talking online about their experiences with your property. These are conversations you need to be a part of.

Binary Fountain surveyed 41,000 reviews, and here’s how review site traffic breaks out:

  • Google 50%
  • Apartment Ratings 18.4%
  • Facebook 13.4%
  • Apartments.com 13.2%

Top site tips

Here are some ways to get started with monitoring and managing your property’s online reputation on the top sites.

  • Google My Business – According to Google Trends, “apartments near me” is the 22nd most popular “near me” search. That means your Google My Business page could easily be the first thing a potential renter sees about your property in their online apartment search. Google My Business offers helpful information on how to claim and update your page, starting here.
  • Apartment Ratings – ApartmentRatings.com claims to be “the Internet’s most comprehensive forum for renters nationwide to share renting experiences and opinions.” The site has a process for becoming a “verified property manager” so you can track reviews, and craft appropriate responses to renter review posts. Here’s where to start.
  • Facebook – If you monitor and manage your property’s Facebook pages, you know people don’t hesitate to offer their opinion. You can respond, diplomatically and appropriately, and that can help improve your credibility with potential. If a post is wildly inappropriate, you can request Facebook to review the comment. Here’s more on Facebook Community Standards.

Interested in learning more? Check out our comprehensive guide to multifamily reputation management, which will give you how-to instructions on managing your online reviews. Download here to access.

About the Author

Kayla Zamary
Marketing Manager

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January 14, 2019

What is Review Generation?

By: John McFeely

There is nothing more important in digital marketing today than generating online reviews and carefully curating responses to all feedback that will have an impact on your business. Online reviews can either be a massive boon for your business or a huge turn off to people finding you on the web. Consumers use online reviews…

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There is nothing more important in digital marketing today than generating online reviews and carefully curating responses to all feedback that will have an impact on your business.

Online reviews can either be a massive boon for your business or a huge turn off to people finding you on the web. Consumers use online reviews to do everything from finding a doctor in their city to buying a book on Amazon.

A few bad reviews can be the difference between a sale for you or a deal for your competitor.

The quality and quantity of online reviews can also impact your local SEO search results, which is one of the largest marketing megaphones available to businesses. Plus, having better reviews gives consumers a reason to trust your service or product over your competitors.

Review generation and management can help you stay a step ahead of your competition and dominate the search results. We’ll show you how to get more reviews and effectively manage them.

What is Review Generation?

Simply put, review generation is the process of getting more online reviews on your business’ listings on review sites. This includes sites like Google and Facebook, among other industry-specific ones like TripAdvisor.

Before we get into how to generate reviews, we have to cover a couple of ground rules.

Different review sites have unique rules regarding the solicitation of reviews to ensure authenticity and fairness, so be sure you are following their best practices before asking customers for reviews.

Here are links to those guidelines:

Google

TripAdvisor

HealthGrades

At the time of writing this, Facebook does not have any guidelines for reviews.

How to Get More Reviews

Here are a few strategies for getting more online reviews:

  • Ask for a review of your services in an email to your customers to show that you care about their feedback
  • Add links on your website and other marketing channels to make sure your review sites are prominently shown
  • Send SMS messages asking for them to review your business
  • Ask for feedback with surveys on your website or in the office
  • Have people check-in to your location on Facebook or other location-based social media

Important note: Make sure you aren’t pushing your customers to only give positive reviews, as this can violate many review sites’ guidelines. You should always ask customers for their real opinions rather than what you hope they will say.

A quick word on checking-in on Google and Facebook: This is a relatively new feature that tracks a user’s location in real-time and asks them to check-in or review the location visited. The service will then send them a notification up to 48 hours later asking how their experience was. Using this automated source, you can get a review without even having to ask for one!

If you do get a positive review, thank the reviewer and make sure to encourage them to come again.

If you do get negative reviews, don’t panic! Responding to negative reviews the right way can potentially turn lemons into lemonade.

Turning Negative Reviews Into a Positive Asset

Just because you received a negative review doesn’t mean you can’t turn things around. A negative review is an opportunity to learn from mistakes and improve your customer’s experience. In fact, all of the review sites recommend being proactive in engaging with customers, especially to address negative comments.

Think about it from the consumer’s perspective—if a business is willing to take the time to apologize to an unhappy customer and tell them they will fix the problem, that should encourage that customer to come back and try the product or service again.

Reviews Improve your Brand Reputation

In the digital age, perception is reality.

Over 91% of consumers say they trust online reviews like they would a personal recommendation. That means that reviews are incredibly important for how people view your brand’s reputation.

If you run a healthcare clinic, people want to know that their doctor has a good bedside manner. People looking for a nice date night want to know that the serving staff is friendly and knowledgeable about the menu.

If you haven’t been proactive with your online reputation, there’s no time like the present to start.

Interested in learning more? Here are some other materials that may help:

Want to learn more about how Binary Fountain can give your online reputation a boost?

Schedule a Demo

 

About the Author

John McFeely
Sales Director

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January 03, 2019

How to Get Your Business on Google Maps

By: Kayla Zamary

Showing up on Google Maps is absolutely essential for attracting new customers. Having your business properly listed and appear in search results can be the difference of making it big and being forgotten. If you run a storefront, hospital or other brick and mortar business, the importance of Google Maps can be immeasurable for people…

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Showing up on Google Maps is absolutely essential for attracting new customers. Having your business properly listed and appear in search results can be the difference of making it big and being forgotten.

If you run a storefront, hospital or other brick and mortar business, the importance of Google Maps can be immeasurable for people visiting your business. Google Maps is the forefront of trusted information online and showing up in search results is essential to connecting with new customers.

But how do get your business to show up on Google Maps?

We’ll walk you through the process and explain why online reviews can boost the performance of your listing.

What is Google Maps?

Simply put, Google Maps is a free listing service that allows you to appear when people are searching for relevant goods and services in their area. Once a standalone application, Google Maps has evolved into a much more sophisticated and customizable tool called Google My Businesses, allowing businesses just like yours to show up in search results and update their listing online.

Google My Business is an almost one-stop shop for people running a business who want to take control of their online presence. With integrations to Google Analytics, AdWords and Google Local (Maps), Google My Business is an essential ingredient to your marketing endeavors.

We have a long detailed guide on how to set up Google My Business. This article will focus specifically on Google Maps.

Here are the 5 steps you need to take to show up on Google Maps.

Step 1: Claim Your Business on Google Maps

The first step to getting your business on Google Maps is to make sure your business is not already listed. Many times, businesses have a spot already on the map but haven’t taken the time to own their listing on Google.

To claim your business, go to Google My Business and click the top green button that says “manage now” and follow the prompt to create a profile for Google My Business. Once you have a profile, you will be able to search for your business location and name and claim your location.

Note: New businesses or new locations will probably have to be added to the index so don’t expect a listing if you are just starting out.

Step 2: Add Your Business to Google Maps

If you do not already have a location, you will be able to add it at this point.

Click “Add your business,” and follow the instructions. You will be asked to include the country, street address, city and category for your business. Remember, a business is only allowed to be registered in the city where it has a physical address.

Make sure your business’ name, address and phone number (NAP) are all correct.

Have you ever had a situation where you tried calling a company from your phone only to find out it was the wrong number? Even worse, you might drive to the address provided hoping to get a product or service, only to learn you were not given the correct location.

Would you try to go back to that business?

If your business relocates or changes phone numbers, make sure to stay on top of your listing and change it. Nothing erodes trust faster for a consumer than not being able to contact or locate your place of business.

Step 3: Add Your Business Category

Near the bottom of the form to create a new listing, you will need to choose a category for your business. This helps Google and users know what kind of business you operate. This is extremely important for Google’s ability to display your listing when people search for relevant terms.

For this reason, Google offers preset categories for each industry for you to select from. If you aren’t fully satisfied with the options provided, just select the best one for now. You will have the opportunity to add up to five categories or keywords later in the process.

Step 4: Verify Your Business

Now for the easy part!

Google will send you a postcard with a verification PIN to the location you provided in 1-2 weeks. You may also be given the option to receive your PIN via text, though this is not always applicable.

Once you receive the card, verify your business location right away by following the instructions on the card.

You would be surprised how many businesses throw away their verification PIN because an employee thought it was junk mail, so make sure to communicate with your staff that you are expecting something important from Google.

Step 5: Get Google Reviews

Congratulations! You are now on Google Maps.

While this is an important step to doing business in today’s digital world, having your business show up in local search results isn’t guaranteed. You will want to continue to optimize your Google my Business listing as well as get quality reviews from customers to move up in the rankings and have your business show up first in local listings.

Online reviews are a ranking factor for things like organic search results and to show up in the coveted “snack pack” that Google offers searchers.

Need Help with Your Reviews or Listing?

Binary Fountain offers business a simple way to manage their online business listings with our patented reputation management software. We know that using by using our platform, we can help you reach your business goals.

Schedule a Demo

 

About the Author

Kayla Zamary
Marketing Manager

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December 31, 2018

New Marketing Trends in 2019

By: Kayla Zamary

As the year 2018 draws to a close, you may be thinking to yourself, “Did I get the most out of my marketing efforts this year?” If you are like most marketers, business leaders or c-suite executives, chances are you still feel like your digital marketing efforts could see a better ROI. You may even…

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As the year 2018 draws to a close, you may be thinking to yourself, “Did I get the most out of my marketing efforts this year?”

If you are like most marketers, business leaders or c-suite executives, chances are you still feel like your digital marketing efforts could see a better ROI. You may even feel like your team isn’t utilizing the most current marketing trends and strategies to get the job done.

2019 is shaping up to be an exciting year in the digital space, with exciting advancements to how companies can engage with potential customers.

As you finish up your digital marketing plan for the new year, you need to take advantage of these new marketing trends and strategies that can help you connect with your audience frequently and for maximum impact.

Personalization of Content Marketing: The Marketing Trend of 2019

This shouldn’t be surprising, but most people prefer having advertising and a customer experience that is tailored to their needs. Despite this being common knowledge, so many companies are not taking advantage of it!

Here’s the reality: if you want your business to stand out from the competition in 2019, you need to prioritize personalizing your content marketing. This has been a marketing trend for a while, but it has never been more important as more companies begin to catch on to the power of unique messaging.

This means marketing departments need to put their money into content production to ensure emails, landing pages and paid advertisements are designed to appeal to the right user at the right time.

For example, if you are running a primary care practice, you can send your patients a note congratulating them on their birthday thanks to email atomization. It’s a small gesture, but can go a long way in nurturing an important relationship with a consumer.

Another example would be to think about any time you login to your Netflix account. Think of all the personalization, with recommended shows, the “continue watching” queue and even announcements of new content. They have an amazing model for encouraging their audience, and while you may not run a TV streaming service you can take the core concept and apply it to almost any industry.

Your customers will reward you if you can let the old strategy of spray and pray emails go the way of the dinosaur.

Programmatic Advertising: Intelligent Ad Placement

If you are used to buying digital advertisement, you know it can be an extreme pain to manage all of the different places where you are running your ads and the people you have to deal with to get placement. Programmatic advertising solves this problem with machine learning that automatically decides which ads to buy and how much to pay for them in real time.

Programmatic advertising also means you are able to split up your ad spend across different domains and target specific audience segments.

Many studies suggest that programmatic advertising will eventually take over almost all of digital advertising spend by 2020.

If you aren’t using Programmatic advertising, it’s time to get on the bandwagon.

Chatbots: Conversations that Matter

Speaking of atomization, you may have noticed the little guy at the bottom right of your screen. That is a chatbot, and its purpose is to easily and efficiently answer your questions, even outside of normal business hours.

Chatbots are AI programs built to communicate with users who send them messages in SMS, chat windows and other mediums. They can be programmed to respond to different types of messages based around certain keyword phrases and even create the right response based on the contextual information to be as helpful as possible to a user.

Chatbots are essentially a never tiring customer service employee who can help your customer find what they are looking for on a website or even order a pizza.

It’s hard to put a value on chatbots because of how diverse their uses can be, however, almost all marketers agree that they are a valuable asset for any business in 2019. While these aren’t a new marketing trend per se, their usage and learning has become more dynamic and easily deployed.

Reputation Management is a Must

Of course, no marketing plan in 2019 is complete without taking control of your online presence with a reputation management strategy. Most consumers think an online review is just as valuable as a referral from a friend or family member, so what people are saying about you online matters.

With the integration of voice search into daily life, it’s never been more important to show up at the top of local search results. One way that you can increase your odds is to have sterling reviews of your products or services.

Our proven software helps companies just like yours manage online reviews in one place, making it easier for marketers to respond to reviews and engage with consumers.

If your goal is to increase your visibility online or gain actionable insights about how to improve your consumer experience, 2019 is the right time to invest in an advanced reputation management program. 

Ready to Jumpstart Your Marketing Strategy in 2019?

If you are ready to jumpstart your digital marketing strategy this year, check out one of our webinars about digital marketing trends you don’t want to miss. We cover topics like optimizing your Google My Business listing and how to market millennials.

Want to learn more about how Binary Fountain can give your online reputation a boost?

Schedule a Demo

 

About the Author

Kayla Zamary
Marketing Manager

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December 20, 2018

SEO for Doctors: How to Show Up in Search Results

By: Kayla Zamary

With 83% of patients researching online before choosing a healthcare provider, it’s never been more important for healthcare marketers, practice managers and doctors to pay attention to search engine optimization (SEO). SEO for doctors can be complicated, but it is also vital for new patient acquisition. As a healthcare provider or practice manager, you don’t…

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With 83% of patients researching online before choosing a healthcare provider, it’s never been more important for healthcare marketers, practice managers and doctors to pay attention to search engine optimization (SEO). SEO for doctors can be complicated, but it is also vital for new patient acquisition.

As a healthcare provider or practice manager, you don’t want to be spending all your time figuring out why Google doesn’t seem to love you. That’s why we’ve put together this comprehensive list of how to win at SEO.

Following these simple steps will help your practice show up in search results and grow your patient base:

  1. Build a great website
  2. Get quality reviews
  3. Optimize your listings
  4. Leverage meta data/schema
  5. Create quality content

Build a Great Website

Building a great website is extremely important for patient acquisition, SEO and ultimately growing your practice.

A great website needs to be intuitive for the user and optimized for mobile usage. 52% of the world’s website traffic is accessed via a mobile phone device, meaning if you aren’t building a website that is mobile friendly, you aren’t reaching potential patients.

Google also announced mobile first indexing this year, which means that focusing on a quality mobile experience has never been more important. Instead of measuring a website’s superiority by its desktop experience, Google will now focus on the mobile experience as the key performance indicator for ranking.

Utilizing the proper design, including H1, H2 tags and paragraph text matters. Naming images the right way and adding ALT text also matters.

Try to keep your load times to 3 seconds, which follows Googles Quality Guidelines.

Get Quality Reviews

There’s nothing better than someone telling you that you’re doing a great job. Equally, nothing is worse than getting a negative review.

Online reviews help patients make informed decisions about their care and most trust an online source as much as they would a friend or family member. Paying attention to the volume and quality of your reviews online is extremely important, and it’s also a huge part of local SEO for doctors.

The first thing you are going to want to do is make sure you’ve set up a Google My Business page to make sure you are showing up in the local pack (the special search result feature that shows a map with businesses on it) and monitor your reviews.

Once you have a Google My Business page, make sure you set up a Facebook Business page and claim your Healthgrades’ profiles for your physicians. These are going to be crucial for people searching for healthcare providers using those platforms.

When people are looking for a healthcare provider, they are looking for quality and volume of reviews. So are search engines.

The good news is when it comes to controlling your online physician reviews, Binary Fountain can help.

Binary Health Analytics provides healthcare organizations like hospitals and physician practices a 360 view into patient feedback from online ratings and reviews all in one place. We give our clients actionable insights on how to improve the patient experience to get quality online reviews, improving your online reputation and SEO rankings.

Schedule a demo to learn more about we can help improve your online reputation.

Optimize your Listings

Another important SEO strategy for healthcare providers is to review their listings online. Make sure all of these details pertaining to your business are correct:

  • Name
  • Place
  • Phone number
  • Hours of operation

Having this information correct on your website doesn’t seem that hard, but you would be surprised at how many practices or medical facilities have incorrect information.

Additionally, there may be some local listing websites that do not have the correct information on them. Try to find these and correct the information so potential patients and search engines are not confused about details pertaining to your medical facility.

Leverage Meta Data/Schema

One of the most important aspects of a good SEO strategy for healthcare providers is meta data and schema markup. These elements help inform search engines about your business and what kind of service you are providing to your community.

This can enhance your search results and improve your chances of ranking in local search results.

For healthcare practitioners looking to get the most out of their meta data, follow these basic rules:

  • Every page on your site needs unique meta data
  • Your home page should have geolocated information in the title tag
  • Your title tags should only be 60 characters long
  • Your title tags should include your medical facility name
  • Meta descriptions should be a max 155-160 characters and describe what a user will see on a page

Similarly, using schema markup can help your website appear in local search results. We recommend using Physician schema on your provider pages and on pages with good healthcare content on them.

For physician schema check out this guide. For general information about medical schema, you can check out this guide.

Create Quality Content

Last, but certainly not least, you need to create quality, unique content on your site. This means not copy and pasting content from other resources and not using the same content on every page.

If you must have copied content due to resource constraints or budget, you should have “NOFOLLOW” tags on those pages. This tells search engines to ignore the page and not index it.

This means users can still navigate to the content on your site, but not have it rank on search engines.

We recommend at least 96% of your content be unique across your entire domain.

In order to make quality content, you will want to follow Google’s guidelines on content, which says content should be based on:

  • Expertise
  • Authority
  • Trustworthiness

In August, Google announced an algorithm update, which greatly impacted the medical industries’ rankings. This means holistic or “natural” health websites were penalized in favor of credentialed medical institutions.

To get the most out of your content, we recommend:

  • Including titles, biographies and credentials for authors
  • Combining, deleting or editing old or poor quality content
  • Answer user questions on your site

Improve your SEO Today

You can improve your rankings and there’s no time like the present!

Let our reputation management experts help your SEO efforts by giving you the tools you need to improve your reviews online.

Schedule a demo today.

About the Author

Kayla Zamary
Marketing Manager

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