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June 18, 2019

6 Frequent Questions about Google Reviews

By: Alex Hay

Google reviews are a critical element of brand reputation management. Not only do reviews account for almost 15% of Google’s ranking algorithm, but consumers are increasingly turning to them to influence their purchasing decisions. For example, 98% of people surveyed by Apartments.com said they read property reviews before they consider looking at a place to…

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google reviewsGoogle reviews are a critical element of brand reputation management.

Not only do reviews account for almost 15% of Google’s ranking algorithm, but consumers are increasingly turning to them to influence their purchasing decisions.

For example, 98% of people surveyed by Apartments.com said they read property reviews before they consider looking at a place to live. According to another survey, 95% of potential customers look at reviews of various businesses before making a purchase.

When someone searches for your business, you want them to find accurate social proof of your brand. Reviews appear on your Google My Business (GMB) listing. Here are six frequent questions you may have when managing Google reviews to protect your online reputation.

How Can You Track Google Reviews?

When you claim your GMB account, you can track and respond to customer reviews as your business name.

Google users who sign in can leave reviews for your business and rate it. These reviews appear either on your GMB listing or on Google Maps.

When you log into your GMB account, you can click “reviews” on the left side of the dashboard. This will take you to a list of all your reviews.

You can select the “Customer reviews” box in the GMB settings page to receive an email notification any time a customer leaves a review for your business.

However, if you have more than 100 locations under your GMB account, Google deactivates that feature. Businesses of that size need a brand reputation management review manager.

Can You Delete Google Reviews? If so, how?

You may have several reasons to want to delete a Google review. The review may include inaccurate information or be inauthentic. A competitor may have planted a fake review or a disgruntled employee may look to blow off steam in a public way.

There is good news on that front. Last December, Google changed its policy to prevent former employees from leaving reviews on the business listing.

If the offending review is grossly inaccurate or obviously fake, you can “flag” the review in your GMB dashboard. Simply navigate to reviews from the left-hand side. Click the individual review, then click the three stacked dots on the top right. This allows you to report a policy violation associated with the review.

If the review is negative and does not violate policy, take the time to respond. Consumers look for negative reviews to see how and if you respond well. Negative reviews can actually build trust with potential customers by showing you are willing and ready to make things right. Click to read more about how to respond to negative reviews the right way.

How Do You Utilize Google Review Widgets?

Many business managers do not consider embedding Google reviews on their website. Or, they think about copying and pasting their favorite reviews on their site for brand promotion.

However, customers are more likely to trust embedded Google reviews. You can embed these reviews to be static or update dynamically by using a Google review widget.

If your site runs on WordPress, you can install a plugin that will pull in Google reviews and display them on your website. You can search the WordPress plugin database for one that is compatible with your site.

How Do You Manage GMB Users?

When you have multiple locations you manage under GMB, chances are you have multiple users who share responsibilities. Three types of users include owners, managers and site managers. To add or remove users, sign into your account, click the three-dot menu on the location group or business you would like to manage.

Click the “x” of a person you’d like to remove or enter an email address of a user you would like to add. Once the user accepts the invitation, they will be able to edit and make changes within the accounts specified.

How Can I Manage GMB Location Groups?

Location Groups were previously known as business accounts. These groups allow users to bulk management accounts with multiple locations. Once you create a group you can also consolidate locations that exist under separate accounts.

How Can I Get Google Local Guide Reviews?

Local Guides earn points and incentives by contributing content to Google Maps. Google’s algorithm is likely to give a Local Guide’s review more authority and rank higher in the reviews listing.

However, there is no direct way to solicit a Local Guide positive online review, nor would you want to do that, as that can be a violation of policy.

But, you can optimize your business listing to make it easier to attract Local Guides to leave a review. Some ways to optimize your listing includes

  • Adding search-specific keywords
  • Add video to show your features and services
  • Add an appointment scheduler URL so Local Guides can easily schedule an appointment

Any More Questions?

Google My Business help center has a robust resource for information on managing reviews here.

About the Author

Alex Hay
Content Marketing Specialist

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June 13, 2019

Hospital Reputation Management Made Easy

By: Alex Hay

Binary Fountain’s Senior Vice President of Marketing, Aaron Clifford, was recently a featured guest on Medicom Health’s webinar, “Hospital Reputation Management Made Easy.” In this presentation, Aaron explained to audiences why hospital reputation management is a critical, if not overwhelming, task and offered strategies for guaranteed management success. Consumerism in Healthcare One point that Aaron…

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hospital reputation managementBinary Fountain’s Senior Vice President of Marketing, Aaron Clifford, was recently a featured guest on Medicom Health’s webinar, “Hospital Reputation Management Made Easy.”

In this presentation, Aaron explained to audiences why hospital reputation management is a critical, if not overwhelming, task and offered strategies for guaranteed management success.

Consumerism in Healthcare

One point that Aaron put an early emphasis on was the growth of “consumerism” in the healthcare space.

“‘Consumerism’ is no longer a buzzword in healthcare–it is the reality,” he said. “Consumers are researching and comparing products and services by things like prices and reviews, including their healthcare providers.”

Additionally, he pointed out that 68% of health-related searches now begin on mobile devices and 77% of patients search online for doctors before making an appointment. These statistics show that having a solid online reputation is key to continued growth, particularly on mobile.

Creating a Hospital Reputation Management Strategy

Aaron then laid down 4 steps hospitals and other healthcare providers need to take to build the groundwork for a reputation management strategy:

  • Own your online presence–find all potential places your hospital could be listed, take ownership and update and relevant information
  • Monitor all mentions and reviews–set up automated alerts to track comments whenever they are posted
  • Respond to feedback–whether comments are positive or negative, make responding to patients a priority, comply with HIPPA guidelines and keep it professional
  • Generate reviews–don’t bait patients into providing just positive comments, as feedback of all kinds help you grow the most

Beyond Third-Party Reviews

Lastly, Aaron talked about how centering hospital reputation management around transparency can significantly boost brand sentiment and patient loyalty. His three specific goals of transparency were:

  • Manage online presence to ensure facilities are better represented online
  • Publish existing survey data, like CAHPS, to gain consumer trust
  • Influence consumer choice by driving traffic to your site over third-party review sites

View this webinar on-demand here.

About the Author

Alex Hay
Content Marketing Specialist

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June 11, 2019

Improving the Patient Experience: A 360-Degree Review of All Patient Touchpoints

By: Alex Hay

Healthcare providers of all sizes are following in the footsteps of major commercial brands like Amazon, Google and Lyft to focus on customer-centric marketing and new digital engagement methods for improving the patient experience. People now expect to find the same qualities that they value in commercial environments in healthcare settings, from the website to…

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improving the patient experience

Healthcare providers of all sizes are following in the footsteps of major commercial brands like Amazon, Google and Lyft to focus on customer-centric marketing and new digital engagement methods for improving the patient experience. People now expect to find the same qualities that they value in commercial environments in healthcare settings, from the website to the follow-up survey.

Healthcare providers need to tailor their online messaging and reputation to factor in what their patients are seeking out and use this information to shape their patient experience initiatives.

Amidst evolving patient expectations and surging competition, healthcare innovators must create and deliver a robust consumer engagement practice that edges out vertical opposition and earns market share.

Our latest whitepaper, “Improving the Patient Experience: A 360-Degree Review of All Patient Touchpoints,” addresses the importance of owning your digital presence to deliver a unified patient care experience that goes beyond a new logo, branding initiative and website. You’ll learn how to:

● Optimize positive patient engagement with an interactive, robust patient experience across every interaction
● Building a transformative digital platform that aligns business initiatives with ultimate consumer demands
● Recognize your current place in the market and manage brand reputation

Download the whitepaper here to get all of the insights.

 

About the Author

Alex Hay
Content Marketing Specialist

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June 10, 2019

Byline: Use SMS to Mount a Mobile Testimonial Campaign for Your Dental Office

By: Alex Hay

Binary Fountain’s Senior Vice President of Marketing, Aaron Clifford, recently penned a blog for Dentistry Today to talk about how dental practices can leverage mobile engagement for instant feedback and to elevate their online presence. “If dentists are already interacting with their patients via SMS to confirm appointments, they should consider adding another layer of…

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mobile testimonial campaignBinary Fountain’s Senior Vice President of Marketing, Aaron Clifford, recently penned a blog for Dentistry Today to talk about how dental practices can leverage mobile engagement for instant feedback and to elevate their online presence.

“If dentists are already interacting with their patients via SMS to confirm appointments, they should consider adding another layer of SMS engagement and ask patients to leave a review or fill out a survey,” he writes. “Following up via text message directly after a patient leaves the office is the most effective way to engage patients and inspire immediate action.”

Aaron also offers these best practices for Implementation:

  • Craft the content: The message should be short and sweet, ie, get to the point. Provide a call to action within the message and include a clickable link to direct the patient to a review site. Offer the necessary details, but don’t inundate the patient with too much information. If it is too long, the patient will not bother reading the content. Keep in mind that SMS has a limit of 160 characters per message, and we recommend keeping your outreach concise to one SMS message.
  • When to send: Timing matters. It is more likely for a patient to leave a review immediately after the visit as the experience is still top of mind. If too much time lapses, the patient might feel less connected and therefore not engaged enough to leave a review. The recommendation is to reach out once or twice post-visit via SMS to request a review, but don’t overwhelm the patient with countless follow-ups.
  • Say thanks: When patients take the time to post a review on a rating site or social media channel, be sure to thank them. When you reach out to let these patients know your office appreciates the time it took to leave an honest review, either positive or negative, patients will be more likely to leave reviews in the future.
  • Measure performance: Once an SMS campaign is implemented, keep track of your office’s performance by monitoring, assessing, and benchmarking the results. Pay close attention to patient retention rates both before and after the mobile testimonial outreach to see how transparency and engagement can positively affect a practice.

You can read the whole article at Dentistry Today here.

About the Author

Alex Hay
Content Marketing Specialist

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June 07, 2019

How Online Ratings Affect Healthcare’s Bottom Line

By: Alex Hay

Binary Fountain’s Senior Vice President of Marketing, Aaron Clifford was featured in the ModernMedicine Network’s “Physicians Practice” blog to talk about how healthcare practices need a reputation management strategy to help provide excellent customer service and operate a profitable business. Aaron brought up key findings from a recent consumer survey that found: 95 percent of respondents say…

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online ratingsBinary Fountain’s Senior Vice President of Marketing, Aaron Clifford was featured in the ModernMedicine Network’s “Physicians Practice” blog to talk about how healthcare practices need a reputation management strategy to help provide excellent customer service and operate a profitable business.

Aaron brought up key findings from a recent consumer survey that found:

  • 95 percent of respondents say online ratings and reviews are “somewhat” to “very” reliable,
  • 70 percent of Americans say online ratings and review sites have influenced their decision when selecting a physician and
  • 41 percent of consumers still check online ratings and reviews of physicians/specialists even when referred by another physician.

He used this to make the case that maintaining a positive online reputation is crucial to promoting a successful business.

Aaron also discussed the roles that patient experience plays in reputation management and the need to shift to value-based care.

“Reputation monitoring and management is most effective when a large percentage of patients and caregivers are participating,” he writes. “The more feedback captured via Consumer Assessment of Healthcare Providers and Systems (CAHPS) surveys, ratings and review sites or social media, the better the patient experience will be for future patients.”

You can read the full article on ModernMedicine Network’s blog here.

About the Author

Alex Hay
Content Marketing Specialist

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June 06, 2019

10 Stats That Show How Google Maps Is Evolving For Local Businesses

By: Alex Hay

Showing up on Google Maps is absolutely essential for attracting new customers. Having your business properly listed and appear in search results can be the difference of making it big and being forgotten. If you run a storefront, hospital or other brick and mortar business, the importance of Google Maps can be immeasurable for people…

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google maps

Showing up on Google Maps is absolutely essential for attracting new customers. Having your business properly listed and appear in search results can be the difference of making it big and being forgotten.

If you run a storefront, hospital or other brick and mortar business, the importance of Google Maps can be immeasurable for people visiting your business. Google Maps is the forefront of trusted information online and showing up in search results is essential to connecting with new customers.

But since its initial launch in 2005, Google Maps has continued evolving to fit the needs of its user base, transforming from a general map function to a full-fledged GPS and online listings platform.

Despite the fact that there are more than 1 billion monthly active users, many do not understand the full potential that Google Maps offers local businesses in their quest to reach #1 in search rankings.

We’ve pulled together a handy infographic to demonstrate the impact Google Maps has on local business searches and where people are finding the most success with the app.

Download the infographic here to see all of the insights.

 

About the Author

Alex Hay
Content Marketing Specialist

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June 04, 2019

Is Google My Business Going to a Paid Subscription Model?

By: Alex Hay

Chances are, if you are in digital marketing, you’ve heard rumblings that Google may be moving Google My Business to a paid subscription model. Before you panic, there isn’t anything to worry about for your listing. Yet. It remains to be seen if Google will actually go to a pay-to-play model for local businesses, but…

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paying for google my businessChances are, if you are in digital marketing, you’ve heard rumblings that Google may be moving Google My Business to a paid subscription model.

Before you panic, there isn’t anything to worry about for your listing. Yet.

It remains to be seen if Google will actually go to a pay-to-play model for local businesses, but if they do, it creates an interesting pickle for how they will balance paid search results with organic listings.

Let’s break down what we know about Google My Business potentially moving to a paid subscription service and the impact it could have on local businesses.

What Does Google Get Out of GMB Listings?

Google My Business is a free listing service from Google that lets you create a business profile on Google Maps and Google search.

The ultimate goal of this service is to help searchers easily find the goods and services they are looking for and leave reviews of those businesses. On the business side, it also allows you to engage with your customers and provide Google with accurate location information.

From Google’s perspective, it is a way to collect data on customer preferences and serve up the best possible results for searchers by providing them with accurate information and the best results for their questions.

It was also a way for Google to collect local information without having to purchase third-party data.

Despite it being a free marketing tool, many businesses aren’t leveraging Google My Businesses. One study suggests only 44% of small businesses are taking advantage of it.

If you haven’t claimed your business, there’s no time like the present. We cover how to set up Google My Business and how to get the most out of your listing in other blogs.

Is Google My Business Going to Become a Paid Subscription?

Unfortunately, that isn’t entirely clear.

While it is currently a free service, in late April of 2019 many business owners or managers of Google My Business profiles reported Google had sent out a survey asking some interesting questions about how much they would pay for many features already included in Google My Business.

Google also suggested a couple of new features they think “may enhance your business’ presence on Google Search.”

Here are some of the screen grabs from that survey and the potential new features:

paying for google my business

Here are the potential new features:

paying for google my business

So Google My Business is Going to Be a Paid Subscription?

While a lot of signs point to a day when you have to pay to be in business listings, we aren’t there yet.

This raises some really interesting ethical questions about how Google has historically not made businesses pay to appear in search results. They’ve been very careful to make sure organic search is alive and well, even if they have greatly expanded their paid search platform for advertisements through Google Ads (formerly known as Google Adwords).

A change like this would be a serious departure from previous business practices which have always been putting the consumer first, a philosophy that Google has been built on for over a decade. A change like this would certainly be a nice revenue source for Google, but is it best for the customer?

Hard to say without getting a better idea of what a subscription service looks like in their mind.

A Word on Google Reviews

One of the more interesting things presented in the new features area of the survey is the idea of Google automatically responding to customer reviews on behalf of a business with automation.

While it is very unclear what that would entail, it certainly caught our interest at Binary Fountain. We’re excited to see how Google will continue to improve the Google My Business platform and continue to help business owners get found online.

Having said that, we are also going to continue to improve our own platform to give business owners the tools they need to easily take control of their reputation management and respond to online reviews. Much like Google, we will continue to evolve and make improvements to ensure we are serving our customers in the best way possible.

If Google makes a significant change to how Google My Business works, we will make sure to adapt as well.

About the Author

Alex Hay
Content Marketing Specialist

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May 30, 2019

What Practice Managers Should Know About Marketing to Seniors

By: Alex Hay

Even as they focus their efforts on engagement efforts that answer the needs of younger healthcare consumers, practice managers should remember that the Baby Boomer generation is now beginning to require more healthcare services. This population segment brings its own set of habits and preferences to the relationship with health providers.   Marketing to Seniors…

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marketing to seniorsEven as they focus their efforts on engagement efforts that answer the needs of younger healthcare consumers, practice managers should remember that the Baby Boomer generation is now beginning to require more healthcare services. This population segment brings its own set of habits and preferences to the relationship with health providers.  

Marketing to Seniors

Although Boomers are generally healthy and health conscious, their sense of indestructibility is challenged as they begin utilizing healthcare at a higher volume.  

This is according to Louis Levitt, MD, an orthopedist and vice president of the Centers for Advanced Orthopaedics (CAO), in Washington, D.C.:

“The aging process has begun to put them in just a different category,” says Levitt in an interview with PatientEngagementHIT.com. Levitt also points out that this age group has long-standing relationships with providers and are inclined to rely on their doctors for referrals to specialists.

A study published in the journal PLOS One suggests that patients who have more trust in their doctors also have better perceptions of the quality of care they receive, and higher levels of patient satisfaction.  

A survey of patients at the Massachusetts General Hospital Department of Orthopaedic Surgery found that 65 percent of patient satisfaction was attributable to physician empathy. Satisfaction was not affected by appointment wait time, office wait time, time with the surgeon, or other factors surveyed.  

In Binary Fountain’s 2018 Healthcare Consumer Insight & Digital Engagement Survey, 48% of Americans across all age groups reported “a friendly and caring attitude” as the most important factor in choosing a provider. The survey shows that 45% of respondents aged 55 and older rate this quality highest, and 48% of those 55+ place “ability to answer all my questions” at the top of their criteria.

65 percent of respondents age 55 and older report that online rating and review sites have influenced their decision when choosing a physician.  

Now, consider this: Pew Research reports that some 73 percent of U.S. adults ages 50-64 own smartphones.  That puts your ratings and reviews directly in the hands of a patient population that highly values trust, empathy and communication.

Earning the trust of an aging patient population

Have a look at your ratings and reviews. If neutral or unfavorable reviews reveal room for improvement in areas like bedside manner, doctor-patient communications or empathy, you have an opportunity to broaden your engagement and appeal with this important demographic segment.  

About the Author

Alex Hay
Content Marketing Specialist

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May 28, 2019

How to Develop a Listings Management Strategy

By: Kayla Zamary

Consumers want information they can trust to help them make decisions. This means providing accurate, timely information for people to find on their favorite search engine. For example, imagine you need supplies for your kid’s science project on a Thursday night and you find the store you need to go to on Google. The hours…

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listings managementConsumers want information they can trust to help them make decisions. This means providing accurate, timely information for people to find on their favorite search engine.

For example, imagine you need supplies for your kid’s science project on a Thursday night and you find the store you need to go to on Google. The hours look like the ones listed below:

If you went in on a Thursday at 5 PM, you would expect the store to be open. But then, disaster strikes – they aren’t. At your time of need, how would you feel? Would you trust that brand again?

This is why you need to have a listings management strategy.

Once they do find you, most consumers make decisions based on the experiences of others, as reflected in reviews and ratings.

According to Binary Fountain’s second annual healthcare consumer survey, 95% of respondents regard online ratings and reviews as “somewhat” to “very” reliable.

Accurate listings are becoming even more important as healthcare consumerism continues to rise. For example, eighty percent of searches for medical information are online, and in many cases are looking to find a “doctor near me.” And Google is one of their favorite places to start. This is why it is vital to claim, complete and update the Google listing for every service/location you manage.

Inaccurate Online Listings Could Cost You Customers

There is nothing hypothetical about this: We have heard dozens of anecdotes about the consequences of incorrect phone numbers and addresses for local businesses just like yours. If there’s a problem with any aspect of the listing, don’t be surprised if someone highlights it in an online rating or review that can be seen by every potential new customer.

Much like our example above, people expect accurate information when they do their research online. You risk breaking trust with your current customers and turning away potential new ones by not regularly updating your listings.

How to Start a Listings Management Strategy

Take a minute right now to search for whatever your industry is with the phrase “near me” added. Is your business listed, and does it compare favorably with your local competition?

For many staffers responsible for marketing and reputation management, the work of claiming, correcting and maintaining your online listings looms as a tedious and time-consuming chore. The potential negative impact of not doing it, however, is substantial.

Here are some suggestions on how to get started with an online listings strategy and how to make sure listings are accessible and accurate for all of your customers:

Prioritize & Organize Your Data

The work of formatting location and service data for directories and aggregators is foreign to some organizations. Step one is to decide on your preferred user experience. Do you want to direct everyone to your primary location, address, and phone number, or is it better to guide the customer to the specific department and/or product? Tailor your data management strategy accordingly.

Target critical directories and sites for management

Review your site analytics, especially if you offer unique services, to determine where your customers find you before they click to your site. The popular local directories may not be your top referrers.

To get you started, here are some of the top directories you can get listed on:

  • Manta
  • SuperPages
  • Google My Business
  • AngiesList
  • LocalPages
  • YellowPages.com
  • LocalGuides

There are many others, but this should give you a good head start.

Enhance Your Online Listings

Provide helpful, local content such as descriptions, images, attributes, services and appointment links on your listings. This will build trust with your local audience and help you stand out compared to your competition.

When it comes to local SEO, you want to separate yourself from the pack any way you can. Adding unique content will help you do that, regardless of your industry.

Plan for Regular Listing Updates

Knowing that listing management is not a ‘set-it & forget-it’ chore, take a proactive approach to changing details like new hours or locations. Update your listings as soon as information changes so you are able to get ahead of anything that could result in a poor consumer experience.

About the Author

Kayla Zamary
Marketing Manager

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May 23, 2019

4 Ways to Include Patient Engagement in Your Healthcare Marketing

By: Alex Hay

As a healthcare provider, your success depends on the satisfaction of your patients. Providing current patients with the best experience possible, then, should be any provider’s primary goal. But why is patient engagement important in this equation? The more engaged patients are with you as their healthcare provider, the more likely they are to remain…

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patient experienceAs a healthcare provider, your success depends on the satisfaction of your patients. Providing current patients with the best experience possible, then, should be any provider’s primary goal. But why is patient engagement important in this equation?

The more engaged patients are with you as their healthcare provider, the more likely they are to remain loyal and refer you to others. This increased patient engagement helps build your brand’s reputation and online presence. It also gives you valuable insights into the patient experience. Ultimately, this engagement helps providers acquire and retain more patients while providing them all with a better experience.

With that in mind, all healthcare providers and marketers should focus intently on patient engagement this year and beyond. Here are four ways to include patient engagement in your healthcare marketing.

Create Health and Wellness Campaigns

As health information becomes more accessible online, consumers are taking their health into their own hands. Healthcare marketers are in the perfect position to provide useful guidance for this audience.

Consider creating both short- and long-term health and wellness campaigns to increase patient engagement and loyalty. For instance, a campaign might suggest daily, weekly, or monthly nutrition and exercise regimens to help lower blood pressure and cholesterol. Many participants will remain actively engaged with your campaign through its duration, giving you the opportunity to convert them into new patients.

These health and wellness campaigns may be generalized or catered more specifically to target audiences, such as middle-aged women, elderly men or millennials. You can distribute and boost these campaigns on your website and social media pages, providing additional links to relevant resources.

Develop a Reputation Management Strategy

Increasing patient engagement relies heavily on improving patient experience. Potential patients care about a healthcare provider’s reputation, seeking out online reviews and ratings. And current patients will leave one provider for another if they are unsatisfied with the care they are receiving.

Healthcare marketers need to pay close attention to all the feedback their brand receives. You must also open a line of communication with your patients to address their concerns and gain valuable insights that will drive operational change and improve brand reputation.

Online reputation management services will allow you to access all reviews and ratings across multiple platforms. Natural language processing (NLP) algorithms can quickly analyze data from text-based forms to uncover common issues that require attention. By having these reviews and insights in one centralized location, you can effectively respond to all reviews, increasing patient engagement and loyalty while also building brand awareness.

Focus on Content Marketing

Informative, optimized content has become a valuable currency for all online marketers, boosting a brand’s online presence and encouraging consumer engagement. Therefore, you should focus on developing different kinds of content for all channels, including featured news articles, blog posts, infographics, case studies, patient stories, and more.

This optimized content should include some kind of call to action to encourage users to follow a link, join a mailing list, or simply share the post to their social media page or blog. Content marketing also plays a part in reputation management, helping your brand become more of an authority in the industry. The more useful and targeted your content is, the more people it will reach, building patient trust and loyalty.

Do Social Media Right

Many healthcare providers still struggle to fully leverage social media to increase patient engagement. To take full advantage of these platforms and their algorithms, you should create posts on a regular basis and actively engage with your community by replying to and liking comments, creating surveys, and asking questions.

Additionally, invest in targeted advertising campaigns, with content specifically aimed at key demographics. The more personalized this outreach, the better. Users will more likely engage with your content and website if your social media ads are relevant to their interests, concerns and age group.

These four strategies will help you engage with your current patients and acquire new ones. People will continue to look for health advice online from reputable sources. Meet them where they are by providing informational, authoritative, engaging content on all channels, and be a part of their lives.

About the Author

Alex Hay
Content Marketing Specialist

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