Binary Fountain Partners with Brandwatch to Enhance Healthcare Consumer Engagement - Binary Fountain

May 11, 2016

Binary Fountain Partners with Brandwatch to Enhance Healthcare Consumer Engagement

Integration with social intelligence platform extends reputation management reach across Facebook, Twitter

McLean, Va. May 11, 2016 — Binary Fountain, a leading provider of patient feedback management solutions, today announced a strategic partnership with Brandwatch, a social intelligence firm, at the inaugural Brandwatch Now You Know Conference.

The partnership helps further drive healthcare consumer engagement by giving marketing, social media, patient experience, and physician practice management professionals access to Brandwatch Analytics from within the Binary Health Analytics solution, enabling real-time patient feedback social media monitoring and alerts. This complements Binary Health Analytics, a SaaS-based platform which harvests and identifies patient experience insights from across the Internet, surveys and other sources, helping hospitals and physician practices manage their online reputation and improve the patient experience.

“We aim to help healthcare providers create better patient experiences, so it made perfect sense to partner with Brandwatch, the leading social intelligence tech firm in the market,” said Ramu Potarazu, CEO of Binary Fountain. “Combining Brandwatch’s powerful social listening and analytics technologies with our own analytics platform, healthcare providers can extend their reach and engagement to their patients across Twitter and Facebook to easily monitor and quickly respond to real-time activity. Turning health consumer insights into real-world opportunities will allow healthcare providers to make a difference and directly help people during their health journey.”

Users of the integration can receive threshold alerts based on different metrics and can measure the effectiveness of social media campaigns using engagement metrics from Brandwatch Premium APIs. In addition to these metrics and alerts, clients can use Binary Health Analytics’ existing features that help healthcare providers:

  • Analyze and understand their online presence, prioritize and respond to negative commentary while promoting positive feedback, turning satisfied patients into brand champions.
  • Turn feedback from surveys, online ratings and review sites, social media, and other data sources into actionable insights that guide operational change.
  • Compare patient experience metrics across locations within an organization, and against local and national competitors using internal and external benchmarking.

“Brandwatch is committed to supporting a best of breed ecosystem by creating
useful technology integrations with the strongest providers, which is why we’re excited to partner with Binary Fountain,” said Venu Konda, VP of Channels and Partnerships at Brandwatch. “Pairing social insights from Brandwatch with Binary Fountain’s robust patient feedback analytics, clients in the healthcare space can utilize a joint workflow to better understand and serve their patient customers.”

About Binary Fountain
Binary Fountain is the leading provider of patient feedback management solutions designed specifically for healthcare in a single cloud-based platform. The solution suite is built around a proprietary healthcare-centric Natural Language Processing engine that mines patient feedback from surveys, online ratings and review sites, social media, and other data sources to equip our customers with the actionable insights needed to improve patient satisfaction and loyalty, increase engagement and drive sustainable bottom-line results. Leading organizations, large and small, rely on Binary Fountain to understand the patient experience, drive comprehensive operational intelligence throughout the organization, and engage patients with innovative transparency and reputation management solutions.

About Brandwatch
Brandwatch is the world’s leading social intelligence company. Brandwatch Analytics and Vizia products fuel smarter decision making around the world.

The Brandwatch Analytics platform gathers millions of online conversations every day and provides users with the tools to analyze them, empowering the world’s most admired brands and agencies to make insightful, data-driven business decisions. Vizia distributes visually-engaging insights to the physical places where the action happens.

The Brandwatch platform, ranked highest in customer satisfaction by G2Crowd in the Winter 2016 social media monitoring report, is used by over 1,200 brands and agencies, including Cisco, Whirlpool, British Airways, Sony Music, and Dell. Brandwatch continues on its impressive business trajectory, recently named a global leader in enterprise social listening platforms by the latest reports from several independent research firms. Increasing its worldwide presence, the company has offices around the world including Brighton, New York, San Francisco, Berlin and Singapore.

Brandwatch. Now You Know.
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Binary Fountain Media Contact:

Kenneth Brooks
Binary Fountain

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