News Coverage - Binary Fountain

News Coverage

June 16, 2017

A Big Trade Group Pushes to Eliminate Medicare Hospital Ratings

via Digital Commerce 360 The American Hospital Association wants to do away with a key Medicare website feature that rates a hospital on patient satisfaction using 1 to 5 stars. However, some say CMS’s star ratings are useful for consumers looking for trustworthy physician feedback. Click here to read the full article on Digital Commerce 360.

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via Digital Commerce 360

The American Hospital Association wants to do away with a key Medicare website feature that rates a hospital on patient satisfaction using 1 to 5 stars. However, some say CMS’s star ratings are useful for consumers looking for trustworthy physician feedback.

Click here to read the full article on Digital Commerce 360.

About the Author

Kayla Zamary
Marketing

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June 16, 2017

3 Reasons How Natural Language Processing Can Help Healthcare Providers

via insideBIGDATA Ravi Gopalan, Founder & Chief Technology Officer at Binary Fountain, discusses how healthcare providers can begin to understand and act on the increasing amount of data with patient feedback management solutions using healthcare-specific natural language processing (NLP). Click here to read the full article on insideBIGDATA.

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via insideBIGDATA

Ravi Gopalan, Founder & Chief Technology Officer at Binary Fountain, discusses how healthcare providers can begin to understand and act on the increasing amount of data with patient feedback management solutions using healthcare-specific natural language processing (NLP).

Click here to read the full article on insideBIGDATA.

About the Author

Kayla Zamary
Marketing

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June 14, 2017

Binary Fountain Joins Launch of New “Yext App Directory,” Accelerating Seamless Data Integration for Healthcare Marketers

Binary Fountain selected as one of the first healthcare technology providers to participate in Yext’s App Directory MCLEAN, Va., June 14, 2017 – Binary Fountain, the leading provider of patient feedback management solutions with one of the largest repositories of online patient reviews and surveys in the healthcare industry, announced today the launch of its…

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Binary Fountain selected as one of the first healthcare technology providers to participate in Yext’s App Directory

MCLEAN, Va., June 14, 2017 Binary Fountain, the leading provider of patient feedback management solutions with one of the largest repositories of online patient reviews and surveys in the healthcare industry, announced today the launch of its self-service integration app in Yext’s newly launched App Directory. Binary Fountain is the only healthcare reputation management provider in the U.S joining the Yext App Directory. The app integration further advances both organizations’ commitment to helping healthcare marketers engage and acquire patients and manage brand loyalty.

With the new app available in the Yext App Directory, healthcare marketing teams can accelerate data integration between Binary Health Analytics, which helps healthcare organizations improve patient experience and reputation management, and Yext’s Healthcare Knowledge Engine, a purpose-built digital knowledge management solution designed to help health systems of all sizes solve their office, facility, and physician digital knowledge challenges, and ultimately attract new patients. The integration app helps ensure accurate information by seamlessly syncing updated provider data between the platforms. With healthcare consumerism on the rise, healthcare systems, hospitals and physician practices are recognizing the need to manage their online reputation and physician data across online rating and review sites, social media, search and other online sources.

“As the healthcare industry continues to see increased growth in healthcare consumerism, Binary Fountain is excited to be one of the first healthcare technology providers to be included in the launch of the Yext App Directory,” said Ramu Potarazu, president and CEO of Binary Fountain. “Through our exclusive partnership with Yext, Binary Fountain will continue to provide healthcare organizations with a holistic approach to engaging patients throughout their journey.”

Through integrations with more than 20 leading enterprise solutions, the Yext App Directory makes the enterprise more intelligent by integrating digital knowledge seamlessly throughout an organization, while creating more opportunities for growth and time-saving efficiencies.

“Digital knowledge is fueling the search for healthcare online. Binary Fountain’s integration in the Yext App Directory helps healthcare systems extend the power and reach of their brands and drive consumer engagement,” said Marc Ferrentino, chief strategy officer at Yext. “Together with Binary Fountain, we are committed to helping healthcare providers enhance patient acquisition and loyalty.”

About Binary Fountain

Binary Fountain is the leading provider of patient feedback management solutions designed specifically for healthcare in a single cloud-based platform. Its patient experience platform is built on a proprietary healthcare-centric Natural Language Processing (NLP) engine that mines patient feedback from surveys, online ratings and review sites, social media, and other data sources to equip its customers with the actionable insights needed to improve patient satisfaction and loyalty, increase engagement and drive sustainable bottom-line results. Leading organizations, large and small, rely on Binary Fountain to understand the patient experience, drive comprehensive operational intelligence throughout the organization, and engage patients with innovative transparency and reputation management solutions. For more information, visit www.binaryfountain.com or follow on Twitter @binaryfountain.

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Contact

Kenneth Brooks
Binary Fountain
kbrooks@binaryfountain.com
202.550.5725

Michiko Morales
Gabriel Marketing Group
Michim@gabrielmarketing.com
571.455.9996

About the Author

Kayla Zamary
Marketing

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May 15, 2017

Facing Negative Patient Feedback Head-On Key for Success

via PatientEngagementHIT.com Healthcare organizations are increasingly consulting patient feedback surveys and online reviews as a means to assess patient satisfaction with the care experience. In-office survey platforms that collect patient satisfaction data at the point of service are becoming more popular, with various startups emerging on the market. At Spartanburg Regional Healthcare System, Mary Reid,…

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via PatientEngagementHIT.com

Healthcare organizations are increasingly consulting patient feedback surveys and online reviews as a means to assess patient satisfaction with the care experience. In-office survey platforms that collect patient satisfaction data at the point of service are becoming more popular, with various startups emerging on the market.

At Spartanburg Regional Healthcare System, Mary Reid, RN, BSN, Senior Physician Development Consultant, and her team in the marketing department use technology from Binary Fountain. These surveying tools are in every clinical practice and allow the patient to offer immediate feedback during the discharge process.

Click here to read the full article on PatientEngagementHIT.com.

About the Author

Kayla Zamary
Marketing

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May 04, 2017

Binary Fountain Appoints Healthcare Industry Leader Aaron Clifford as Senior Vice President of Marketing

Binary Fountain taps digital marketing leader to increase brand awareness and accelerate growth McLean, Va., May 4, 2017 – Binary Fountain, the leading provider of patient feedback management solutions with one of the largest repositories of online patient reviews and surveys in the healthcare industry, announced today the appointment of Aaron Clifford as senior vice…

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Binary Fountain taps digital marketing leader to increase brand awareness and accelerate growth

McLean, Va., May 4, 2017 – Binary Fountain, the leading provider of patient feedback management solutions with one of the largest repositories of online patient reviews and surveys in the healthcare industry, announced today the appointment of Aaron Clifford as senior vice president of marketing. In this role, Clifford will lead all marketing functions, including brand strategy, demand generation, product marketing and customer advocacy services. A respected digital marketing leader with more than 15 years of experience in the healthcare industry, Clifford most recently served as the senior director of digital marketing solutions for HCA, one of the nation’s leading providers of healthcare services.

“We are thrilled to add Aaron to our Binary Fountain family as we continue to grow and increase our leadership in healthcare,” said Ramu Potarazu, president and CEO of Binary Fountain. “His extensive depth of knowledge in digital marketing and healthcare consumerism, coupled with his proven track record for spearheading a reputation management strategy across an entire healthcare system, makes Clifford a tremendous asset to Binary Fountain and healthcare organizations evaluating reputation management and transparency solutions.”

Prior to Binary Fountain, Clifford served in a number of leadership roles during his 14-year career at HCA. Most recently, he oversaw the evaluation of new digital marketing solutions and services while setting a vision for the long-term technical needs of digital marketing. He also helped build HCA’s first corporate IT online marketing team, leading their web and social media services departments, and created the vision for the organization’s enterprise-wide reputation management program. Throughout his tenure, he oversaw the management of 800 websites, servicing 171 hospitals, 119 free standing surgery centers, 830 physician clinics and multiple business units across the healthcare system. His experience leading the evaluation and implementation of a wide range of digital marketing solutions provided him valuable insights into identifying best of breed solutions, positioning him well for his current role at Binary Fountain.

“Throughout my professional career, I’ve had the opportunity to work with and review several reputation management solutions, and nothing has compared to Binary Fountain and their healthcare-specific Natural Language Processing capabilities, online review management functionality, customer service and healthcare expertise,” said Clifford. “I am excited to join the Binary Fountain team as they continue to grow their leadership in reputation management and expand their impact on healthcare consumerism and patient experience.”

Binary Fountain’s healthcare-focused platform tracks and analyzes over 10 million patient reviews from online rating and review sites, social media, CG-CAHPS and HCAHPS and other surveys, garnering nearly 50 million unique insights. The platform also tracks 500,000 physicians. Through its signature solutions — Binary Health Analytics, Binary Star Ratings and Provider Social Index® — Binary Fountain helps healthcare organizations engage healthcare consumers to uncover and act on patient insights to improve reputation management, patient experience and impact revenue. Currently Binary Fountain’s solutions have been used by more than 2,800 healthcare facilities nationwide. 

About Binary Fountain
Binary Fountain is the leading provider of patient feedback management solutions designed specifically for healthcare in a single cloud-based platform. Its patient experience platform is built on a proprietary healthcare-centric Natural Language Processing (NLP) engine that mines patient feedback from surveys, online ratings and review sites, social media, and other data sources to equip its customers with the actionable insights needed to improve patient satisfaction and loyalty, increase engagement and drive sustainable bottom-line results. Leading organizations, large and small, rely on Binary Fountain to understand the patient experience, drive comprehensive operational intelligence throughout the organization, and engage patients with innovative transparency and reputation management solutions. For more information, visit www.binaryfountain.com or follow on Twitter @binaryfountain.

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Contact
Kenneth Brooks
Binary Fountain
kbrooks@binaryfountain.com
202.550.5725

Michiko Morales
Gabriel Marketing Group
Michim@gabrielmarketing.com
703-246-1472

About the Author

Kayla Zamary
Marketing

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